Burberry in China: Sales increasing faster than any other region
Burberry Group Plc is a British luxury fashion house that distributes clothing, fashion accessories and licensing fragrances. Its distinctive tartan pattern has become one of its most widely copied trademarks in China. Burberry is most famous for its iconic trench coat, which was invented by founder Thomas Burberry. The company has flagship stores and franchises around the world, […]
Australian Wines in China: Australia’s largest wine export market
China is the largest import market of Australian wines China has become the largest import market of Australian wines, overtaken the traditional markets such as the United States and the United Kingdom. From 2014 onwards, the import value has increased rapidly and surged by 533% during 2014-2018. In 2019, the import value of Australian wines […]
Why China Market Research must Examine Culture
China has enormous geographical disparities and socioeconomic variations across its regions. Consumer preferences evolve rapidly and sometimes even erratically. These cultural considerations should be taken into account when conducting China market research. It poses unique challenges to dominant and maintain dominance in the Chinese market. For instance, Uber, the senior leaders of Uber did their […]
Mini sensory research: Coca-Cola Fiber Plus taste test | Daxue Consulting
Coca-Cola Fiber Plus in the Chinese market. Coca-Cola Plus, which has added fiber, first debuted in Japan in 2017. According to Coca-Cola, it has exceeded launch projections. In February 2019, the sleek white bottle started to be spotted in convenience stores in Shanghai, China. Will Coca-Cola Fiber Plus be as successful in China as it […]
How Nestle reacts to the events on Baby food market in China
Nestle Group, headquartered in Switzerland, is a food manufacturer with a long history in China. Nestle company, originally started with the production of baby food, and then kept as well further developed this business all over the world. Now, Nestle Group has become the world’s largest food company, providing a variety of products for consumers […]
The purchase of refrigerators in China
The purchase of refrigerators in China Due to the following circumstances people will conduct purchases of refrigerators: 1. First-time purchase in rural area Low penetration rate of refrigerator in rural area will be raised due to present continuous growth of rural inhabitant income. The potential of the rural market is enormous. 2. Second-time purchase: upgrade […]
Hardware Resale
Market Review: As of Q2 2013, there is no large-scale refurbished hardware company in China that provides a sophisticated and complete industry chain from installing, educating and providing after sales service for refurbished hardware. The refurbished hardware market has great potential. According to tech.sina.com.cn, Small and Medium Enterprises (SME) are the major clients of […]
Market Research on Helicopters in China
General Aviation (compare to Civil Aviation) General aviation covers a large range of activities, both commercial and non-commercial, including flight training, air ambulance, police aviation, aerial firefighting, air charter, bush flying, gliding, skydiving, business aviation, private flight and many others. Generally speaking, aviation for business, agriculture, forestry, geographical mapping, and air rescue is for the […]
Market Research on Sisley Cosmetics in China
Compared with Estee Lauder or L’Oreal Paris, Sisley Cosmetics is a much younger brand– it was set up in year 1976 by Hubert d’ Ornano, an aristocrat in France whose father was one of the initiators of Lancome and Orlane, and his wife, who has royal lineage of Poland. It was created under the motto […]
Overview of the E-commerce Market in China
Overview of the E-commerce Market in China China has a very dynamic ecommerce sector, where you can buy almost everything online: Food, cosmetics, and even cars and diamonds ! Then, most products are sold online at lower prices than in normal stores. Internet in China China had 591 million internet users in July 2013, but […]
Research on Luxottica Group in China
Introduction of Luxottica Group Luxottica Group was founded in 1961, its commercial network covers more than 130 countries with approximately 7,100 optical and sun retail stores, and it directly controls 38 optical markets of importance throughout the whole world. It has more than 6,700 retail locations (currently, 270 in China), 36 brand series including its […]
Research on Luxury In China
China, with its 1.4 billion people and its economy which continues to grow, is a luxurious choice for major international brands. Their targets continue to grow with the increase of the middle classes purchasing power, and they also benefit from the compulsive attraction of Chinese for upscale products to gradually conquer the China. This is […]