Burberry in China: Sales increasing faster than any other region

burberry in China

Burberry Group Plc is a British luxury fashion house that distributes clothing, fashion accessories and licensing fragrances. Its distinctive tartan pattern has become one of its most widely copied trademarks in China. Burberry is most famous for its iconic trench coat, which was invented by founder Thomas Burberry. The company has flagship stores and franchises around the world, […]

Australian Wines in China: Australia’s largest wine export market

Australian Wines in China

China is the largest import market of Australian wines China has become the largest import market of Australian wines, overtaken the traditional markets such as the United States and the United Kingdom. From 2014 onwards, the import value has increased rapidly and surged by 533% during 2014-2018. In 2019, the import value of Australian wines […]

Why China Market Research must Examine Culture

China market research and culture

China has enormous geographical disparities and socioeconomic variations across its regions. Consumer preferences evolve rapidly and sometimes even erratically. These cultural considerations should be taken into account when conducting China market research. It poses unique challenges to dominant and maintain dominance in the Chinese market. For instance, Uber, the senior leaders of Uber did their […]

Mini sensory research: Coca-Cola Fiber Plus taste test | Daxue Consulting

Coca-Cola Fiber Plus in China

Coca-Cola Fiber Plus in the Chinese market. Coca-Cola Plus, which has added fiber, first debuted in Japan in 2017. According to Coca-Cola, it has exceeded launch projections. In February 2019, the sleek white bottle started to be spotted in convenience stores in Shanghai, China. Will Coca-Cola Fiber Plus be as successful in China as it […]

Daxue Explains: Joint Ventures in China

joint ventures in China

Based on an article by Brenda Goh. Interestingly, the article tells us about the joint ventures in China made between General Electric and Huawei to develop a smart machine to boost productivity to promote its industrial internet business in China. The value of the launch is worth $11 million for digital space to incubate start-ups […]

How Nestle reacts to the events on Baby food market in China

Nestle Group, headquartered in Switzerland, is a food manufacturer with a long history in China. Nestle company, originally started with the production of baby food, and then kept as well further developed this business all over the world. Now, Nestle Group has become the world’s largest food company, providing a variety of products for consumers […]

The purchase of refrigerators in China

 The purchase of refrigerators in China Due to the following circumstances people will conduct purchases of refrigerators: 1. First-time purchase in rural area Low penetration rate of refrigerator in rural area will be raised due to present continuous growth of rural inhabitant income. The potential of the rural market is enormous. 2. Second-time purchase: upgrade […]

Hardware Resale

Market Review:   As of Q2 2013, there is no large-scale refurbished hardware company in China that provides a sophisticated and complete industry chain from installing, educating and providing after sales service for refurbished hardware. The refurbished hardware market has great potential. According to tech.sina.com.cn, Small and Medium Enterprises (SME) are the major clients of […]