Diapers in China: fewer babies, more premium, and the rise of Babycare and adult care
Births have halved in a decade, yet baby hygiene sales still grow as nearly every baby now wears disposables, Japanese brands have lost their lead and Chinese brand Babycare has entered the top three.
China’s 2026 618 shopping festival: The quietest… and what that really means
According to Syntun, total online sales across all e-commerce platforms during the 2026 618 Shopping Festival totaled RMB 934 billion from May 13th to June 18th, representing slowed growth of 4% year-over-year. This shift is also evident in how brands are approaching the festival. Unlike in past years, major e-commerce platforms have generally stopped disclosing […]
Helicopters in China: how the civil fleet grew almost fivefold, and why drones may slow it down
Updated on January 30, 2026 A decade ago, a private helicopter in China was a curiosity, and most of the sky was closed to it. Today, China flies more than 1,400 civil helicopters, and the government calls the airspace below 1,000 meters a new economy. The surprise is that the fastest growth there may come […]
Luxottica in China: why the world’s eyewear leader faces Chinese smart glasses at home and abroad
Updated on January 25, 2026 For decades, Luxottica made sunglasses for the world’s fashion houses, some of them in its factories in southern China. Today the fastest-growing part of its business is glasses with a camera and an AI assistant, and the strongest challengers in that category are Chinese. Luxottica in China in 3 figures […]
2026 China Silver Economy Report
In China’s aging population, the definition of retirement is changing. Daxue Consulting’s latest analysis reveals how the “Silver Economy” is moving from a societal challenge to a dynamic, multi-trillion-renminbi market of health, lifestyle, and digital demand. Key findings on China’s silver consumers:
Burberry in China: Sales increasing faster than any other region
Burberry Group Plc is a British luxury fashion house that distributes clothing, fashion accessories and licensing fragrances. Its distinctive tartan pattern has become one of its most widely copied trademarks in China. Burberry is most famous for its iconic trench coat, which was invented by founder Thomas Burberry. The company has flagship stores and franchises around the world, […]
Australian Wines in China: Australia’s largest wine export market
China is the largest import market of Australian wines China has become the largest import market of Australian wines, overtaken the traditional markets such as the United States and the United Kingdom. From 2014 onwards, the import value has increased rapidly and surged by 533% during 2014-2018. In 2019, the import value of Australian wines […]
Why China Market Research must Examine Culture
China has enormous geographical disparities and socioeconomic variations across its regions. Consumer preferences evolve rapidly and sometimes even erratically. These cultural considerations should be taken into account when conducting China market research. It poses unique challenges to dominant and maintain dominance in the Chinese market. For instance, Uber, the senior leaders of Uber did their […]
Mini sensory research: Coca-Cola Fiber Plus taste test | Daxue Consulting
Coca-Cola Fiber Plus in the Chinese market. Coca-Cola Plus, which has added fiber, first debuted in Japan in 2017. According to Coca-Cola, it has exceeded launch projections. In February 2019, the sleek white bottle started to be spotted in convenience stores in Shanghai, China. Will Coca-Cola Fiber Plus be as successful in China as it […]
How Nestle reacts to the events on Baby food market in China
Nestle Group, headquartered in Switzerland, is a food manufacturer with a long history in China. Nestle company, originally started with the production of baby food, and then kept as well further developed this business all over the world. Now, Nestle Group has become the world’s largest food company, providing a variety of products for consumers […]
Overview of the E-commerce Market in China
Overview of the E-commerce Market in China China has a very dynamic ecommerce sector, where you can buy almost everything online: Food, cosmetics, and even cars and diamonds ! Then, most products are sold online at lower prices than in normal stores. Internet in China China had 591 million internet users in July 2013, but […]
Market analysis: The 10 biggest companies in Nanjing
Suning Universal Group Suning Universal Group is a diversified large-scale comprehensive enterprise. Its business falls in the residential property, commercial real estate, tourism, real estate development and operation of high-grade hotels, business and service industries. Suning is at the forefront of the top five hundred Chinese enterprises, and is one of the twenty strong companies […]