Hybrid Car Market in China and brand creation
Consumer preference: With a country of 1.3 billion people, the consumer base is so broad that it covers all kinds of segments. There are certainly people who are cautious over costs, and there’s a low-cost market predominantly dominated by Chinese automakers. But there is the high-end segment as well which is growing fast. From […]
Hand Tools Market in China
Landscape of Tool Market in China Based on the purpose of tools, this large section can be classified into hardware tools, building hardware, daily hardware, locks & abrasive tools, kitchen hardware, household tools, Furniture Fittings, and Components & Parts. Among those categories, tools used for gardening, household, and car maintenance are in a sales performance […]
Focus on Retail for Cars in China
Early in year 2006, it has been predicted by the world’s leading market research company, AC Nelson, that the rising level of consumption tax and fuel surcharges did not lower people’s desire to buy cars. Instead, the car retailing industry in China showed strong and vigorous development tendency. According to Nelson’s telephone interview in May, […]
Mentholatum in China
Mentholatum is set up by Mr. Hill in America in year 1889. Its first product was menthol, which is also where it is named after. Over a century later, it has been bought by Japanese fortunes in 1988, and its products now include menthol and internal and external use medicines like lip stick and rub […]
Market Campaign in Beauty and Personal Care Industry in China
In recent years, China’s beauty and personal care market saw vigorous growth. The giant market players have been making continuous efforts to set up and improving their brand image, and increase their market recognition. Apart from ensuring product quality, it is also important to conduct market campaign, which can improve brand image and increase enterprises’ […]
Market Research on Beauty and Personal Care in Mid China
Trends In year 2011, the beauty and personal care industry in mid China achieved robust growth. One of the reasons for such trend is the increased frequency that consumers make purchase due to advertisements on TV, newspapers and magazines. Another reason is the increase in the average people’s disposable income. Due to the pressure of […]
Market Research on Bathroom and Kitchen Decoration in China
Strategy of the top 5 brands in the sector as for their online strategy KOHLER One of the most famous foreign brand of bath and kitchen fixtures Arrived in Hong Kong in 1995, Kohler set up its office to kick off its development in Chinese market. 4 years later, Kohler chose Shanghai as its China’s […]
Market Research on Retail for Babyfood in China
Current State Babyfood, mainly food for the weaning period, has the fastest development among the many sectors of baby supplies. Currently, the annual market volume is about 600 thousand tons, and is still increasing. Take the market for milk powder as an example. Although babies only account for 16.5% of all milk powder consuming population, […]
Market Research on Retail for Computers in China
Ever since the Reforming and Opening in China, the computer retailing industry has had a history of a few decades. In this process, some of the retailers have achieved scale operation through administration reorganization and innovation just like current chain exclusive stores and supermarkets, but some others still stick to the traditional way of single […]
Research on Inoherb in China
Inoherb was set up in year 2000 by Ms. Feng Shuai, who is a descendant of a traditional Chinese Medicine family. The company is one of the earliest Chinese skin care product producers that is involved in using herbs. Being a brand designed primarily for women, Inoherb believes that beauty of a woman comes from […]
Research on the fridge market in China
1.First-time purchase in rural area Low penetration rate of refrigerator in rural area will be raised due to present continuous growth of rural inhabitant income. The potential of the rural market is enormous. https://wenku.baidu.com/view/40196df7ba0d4a7302763af3.html 2.Second-time purchase: upgrade and replacement of old refrigerator 51% families have owned their refrigerator since 1994. Based on refrigerator ‘s service […]
Market research: Chinese upper class to look towards foreign life insurance policies
When life insurance was first introduced to China, it clashed with Chinese culture. The topic of an early death is a taboo subject thus marketing coverage for a premature death was initially extremely difficult. The first transnational life insurance company in the PRC was the American International Assurance Company, Ltd. (AIA) Introduced in 1992, AIA […]