Flavor Adaptation in China: China’s 9 Most Popular Flavors in 2015
Selling foods to the Chinese market may be the best decision of your life; the world’s largest food consumption and demand projected to keep growing rapidly. However, unlike fashion or electronics, the Chinese mass market needs to find your product palatable; flavor adaptation in China is a lot more than just adding green tea. In […]
App Market in China
As Chinese continue equipping themselves with mobile phones at a very fast rate, the app market in China is enjoying a similarly large growth. Today there are 1.29 billion mobile users in China, and that mobile phone market is fueling the app market. Recently, with the success of the iPhone 5 (featuring a larger screen), […]
Daxue FAQ – Retail Wine in China
What kind of retail value does wine currently have in China? Currently, value for retail wine in China varies widely. A low or mid-ranged retail wine in the big cities like Beijing and Shanghai can go for anything between $2 to $15, or $100 or more for a good imported wine off the shelf. Is […]
The travel market is growing rapidly in China
Located in the East of Asia, China is the third largest country in the world after Russia and Canada. China has a rich cultural heritage, famous historical monuments and stunning landscapes such as the Li River or rice fields. Very proud of their country, Chinese people still really want to discover other parts of the […]
China Research: uncertain future of VIEs
Certain industries in China are technically off limits to foreign investors, yet foreign companies have managed to invest indirectly in several Chinese companies within these sectors for over a decade. Using V.I.E.s (variable interest entities), foreign investors replace direct ownership of a company through contractual agreements with holding companies that invest in these restricted companies […]
Market Study: China set to become a leader in nuclear energy research
Unlike many western countries that are shying away from nuclear energy after the devastating meltdown in Fukushima Dai-Ichi, China is diving head-first to develop nuclear energy to replace conventional energy sources. China’s energy consumption is ever increasing as the country consumed 4.9 trillion kWh in 2012, but the country is struggling to deal with its […]
Market Study in China: Sany looks to reduce dependence on Chinese market
Sany Heavy Industry, the largest construction equipment manufacturer in China, has dominated the country’s booming market in recent years. Now the company has its sights set out on different markets as the Chinese construction boom slows. Although it is climbing the ranks of construction equipment companies and surpassing industry giants such as Manitowoc, the company […]
Arjowiggins in China, A China Market Research
Background of Arjowiggins French company Arjowiggins is a world-class manufacture which produces technical paper and creative paper. The company was founded in 1492, with more than five centuries of papermaking experience. Arjowiggins’ product is extremely versatile, including printing varieties of creative paper, the security paper, pharmaceutical and medical paper, project tracing paper, Art Print and […]
Chinese consumers’ increasingly green lifestyles
Considering China’s bevy of environmental issues, one may think that marketing an environmentally friendly product in the country would not succeed, but this is beginning to change. As awareness of environmental issues grow in the country and outbreaks of high-profile food incidents arise, more and more Chinese citizens are beginning to emphasize the importance of […]
Market Research on Ajisen Restaurants in China
Fast food industry Competitors: KFC McDonald’s Pizza Hut Yonghe King Kuongfu Yoshinoya Fast food noodles industry Competitors: Malan Noodles Number of restaurants: By the end of 2012, Ajisen Restaurant has a network of 661 stores in prime locations across key cities such as Hong Kong, Shenzhen, Guangzhou, Shanghai, Fuzhou, Dalian, Hangzhou and Nanjing, with annual […]
It is Urgent to Develop the Nursing Home Industry in China
Demand Exceeds Supply According to the research done by China National Committee on Aging, the amount of aging people is estimated to skyrocket to 487 million, which is about 35 percent of the population in 2053. In 2013, Shanghai, as the first city in China to transformed into aging society, has a population of […]
Hybrid Car Market in China and brand creation
Consumer preference: With a country of 1.3 billion people, the consumer base is so broad that it covers all kinds of segments. There are certainly people who are cautious over costs, and there’s a low-cost market predominantly dominated by Chinese automakers. But there is the high-end segment as well which is growing fast. From […]