Market Study in China: Sany looks to reduce dependence on Chinese market
Sany Heavy Industry, the largest construction equipment manufacturer in China, has dominated the country’s booming market in recent years. Now the company has its sights set out on different markets as the Chinese construction boom slows. Although it is climbing the ranks of construction equipment companies and surpassing industry giants such as Manitowoc, the company […]
Arjowiggins in China, A China Market Research
Background of Arjowiggins French company Arjowiggins is a world-class manufacture which produces technical paper and creative paper. The company was founded in 1492, with more than five centuries of papermaking experience. Arjowiggins’ product is extremely versatile, including printing varieties of creative paper, the security paper, pharmaceutical and medical paper, project tracing paper, Art Print and […]
Chinese consumers’ increasingly green lifestyles
Considering China’s bevy of environmental issues, one may think that marketing an environmentally friendly product in the country would not succeed, but this is beginning to change. As awareness of environmental issues grow in the country and outbreaks of high-profile food incidents arise, more and more Chinese citizens are beginning to emphasize the importance of […]
Market Research on Ajisen Restaurants in China
Fast food industry Competitors: KFC McDonald’s Pizza Hut Yonghe King Kuongfu Yoshinoya Fast food noodles industry Competitors: Malan Noodles Number of restaurants: By the end of 2012, Ajisen Restaurant has a network of 661 stores in prime locations across key cities such as Hong Kong, Shenzhen, Guangzhou, Shanghai, Fuzhou, Dalian, Hangzhou and Nanjing, with annual […]
It is Urgent to Develop the Nursing Home Industry in China
Demand Exceeds Supply According to the research done by China National Committee on Aging, the amount of aging people is estimated to skyrocket to 487 million, which is about 35 percent of the population in 2053. In 2013, Shanghai, as the first city in China to transformed into aging society, has a population of […]
Hybrid Car Market in China and brand creation
Consumer preference: With a country of 1.3 billion people, the consumer base is so broad that it covers all kinds of segments. There are certainly people who are cautious over costs, and there’s a low-cost market predominantly dominated by Chinese automakers. But there is the high-end segment as well which is growing fast. From […]
Hand Tools Market in China
Landscape of Tool Market in China Based on the purpose of tools, this large section can be classified into hardware tools, building hardware, daily hardware, locks & abrasive tools, kitchen hardware, household tools, Furniture Fittings, and Components & Parts. Among those categories, tools used for gardening, household, and car maintenance are in a sales performance […]
Focus on Retail for Cars in China
Early in year 2006, it has been predicted by the world’s leading market research company, AC Nelson, that the rising level of consumption tax and fuel surcharges did not lower people’s desire to buy cars. Instead, the car retailing industry in China showed strong and vigorous development tendency. According to Nelson’s telephone interview in May, […]
Mentholatum in China
Mentholatum is set up by Mr. Hill in America in year 1889. Its first product was menthol, which is also where it is named after. Over a century later, it has been bought by Japanese fortunes in 1988, and its products now include menthol and internal and external use medicines like lip stick and rub […]
Market Campaign in Beauty and Personal Care Industry in China
In recent years, China’s beauty and personal care market saw vigorous growth. The giant market players have been making continuous efforts to set up and improving their brand image, and increase their market recognition. Apart from ensuring product quality, it is also important to conduct market campaign, which can improve brand image and increase enterprises’ […]
Market Research on Beauty and Personal Care in Mid China
Trends In year 2011, the beauty and personal care industry in mid China achieved robust growth. One of the reasons for such trend is the increased frequency that consumers make purchase due to advertisements on TV, newspapers and magazines. Another reason is the increase in the average people’s disposable income. Due to the pressure of […]
Market Research on Bathroom and Kitchen Decoration in China
Strategy of the top 5 brands in the sector as for their online strategy KOHLER One of the most famous foreign brand of bath and kitchen fixtures Arrived in Hong Kong in 1995, Kohler set up its office to kick off its development in Chinese market. 4 years later, Kohler chose Shanghai as its China’s […]