Chinese Real Estate Market between 2012 and 2013
A survey about China’s real state market between 2012 and 2013, in collaboration with the Scout Real Estate Agency in Beijing for Daxue China Market Research Shanghai. China benefits from the whole Asia’s economic situation Since 2012, the slowing down of western economies has had a significant impact on Asian economies, first of all on […]
Overview of the E-commerce Market in China
Overview of the E-commerce Market in China China has a very dynamic ecommerce sector, where you can buy almost everything online: Food, cosmetics, and even cars and diamonds ! Then, most products are sold online at lower prices than in normal stores. Internet in China China had 591 million internet users in July 2013, but […]
Local supermarkets VS Foreign-owned supermarkets
Though supermarket chain Tesco is the third biggest retailer worldwide, its performance in China is not as good as expected. The latest news is that Tesco is combining its Chinese operations with those of China Resources Enterprise. On August 9th, Tesco and CRE said a proposed joint venture would be created to manage 2,986 stores […]
Wines from Champagne in China
Champagne: the king of wines The word Champagne means joy, happiness, and laugh. Wines from Champagne are the proud of French people. They are used for celebration and are known as ‘the king of wines’ for its luxury, attracting, and romantic characteristic. There is no other wine that can match their mysteriousness. Champagne has strong […]
Research on Luxottica Group in China
Introduction of Luxottica Group Luxottica Group was founded in 1961, its commercial network covers more than 130 countries with approximately 7,100 optical and sun retail stores, and it directly controls 38 optical markets of importance throughout the whole world. It has more than 6,700 retail locations (currently, 270 in China), 36 brand series including its […]
Who is the best Tourism promotion agency in China?
Chinese people travel more and more, not only inside China, but also in other countries. 83 million Chinese people traveled in 2012, and they should be 100 million by 2020. Moreover Chinese tourists spend a lot while travelling: they spent 102 billion dollars in 2012, which is 40% more than in 2011. They are now […]
China research: China customs
This article gives a brief introduction about China Customs. China Customs is the organization responsible for the flow of goods into and out of the country. This article will particularly concentrate on the tariffs issued by Customs. Tariffs are the taxes placed on imported or exported goods. It is mandatory and its rate is pre-set […]
Market Research: Investment Corporations in China
In China, investment corporations are a kind of financial inter-mediation, whose main function is to gather money from individual investor and invest in multiple stock securities and other assets. We all know the saying ‘Do not put all eggs in the same basket’. The basic idea of an investment company is to collect capital and pool the […]
China Market: Milk Powder’s Market in China
China Market shares According to the CCTV News, the sales of foreign brand milk powder takes up 60% – 65% of total national sales in China. Even in the most of first and second tier cities, foreign brand milk powder has occupied most of the market. The total volume of importing milk powder has already […]
Market research: Foreign companies in baby formula industry
Fonterra’s milk powder food-safety scandal On August 3th, 2013, Fonterra released to the press that some of its exported whey protein products may contain Clostridium botulinum, a bacteria that can cause botulism. Botulism is a paralytic illness that affects the nervous and respiratory systems and can cause death in some cases. Fonterra attributes its contamination […]
Marketing research: Coffee shops and teahouses in China
Starbucks’ continuing expansion in China As of July 2013, Starbucks owned 878 company-operated and license stores in China. This US-based coffee chain operator aims open another 700 stores by 2015. Starbucks success in a country with a strong tea culture can mainly be attributed to the company’s effort to remain localized. For example, Starbucks offers its Chinese customers Biluochun green tea and Mudan White Tea. During traditional Chinese festivals, Starbucks will promote special-edition products, such as moon cakes and glutinous rice dumplings. This localization strategy has been working well in China. Potential challenges that might slow growth Although China is a tea-drinking country, tea houses find it difficult to formalize a well-organized chain. In general, tea houses are regarded as places for the elderly to spend time chatting and playing cards. Starbucks’ real competition comes from Costa, a UK-based company, which is expanding rapidly in China. Costa’s strategy is quite aggressive: the company opens new stores close to Starbucks, or occupy the stores where Starbucks just ended the contract. It entered into China’s market in 2006 hoping to open 2500 stores in total in 2015. […]
Research on Luxury In China
China, with its 1.4 billion people and its economy which continues to grow, is a luxurious choice for major international brands. Their targets continue to grow with the increase of the middle classes purchasing power, and they also benefit from the compulsive attraction of Chinese for upscale products to gradually conquer the China. This is […]