Differences in Chinese Shoppers’ Behaviors by City Tiers and Regions
In this report, we divide China into four regions: north(Liaoning(辽宁), Heilongjiang(黑龙江), Beijng(北京), Tianjin(天津), Hebei(河北), Shandong(山东), Shanxi(山西)), south(Guangdong(广东), Fujian(福建), Hunan(湖南), Hubei(湖北)), east(Shanghai(上海), Jiangsu(江苏), Zhejiang(浙江), Anhui(安徽), Henan(河南)) and west(Sichuan(四川), Chongqing(重庆), Shaanxi(陕西), Guangxi(广西), Yunnan(云南), Guizhou(贵州)). All households spend between approximately RMB 6,700 to RMB 7,400 per household. However, there is big variation among city tiers. Take shoppers in […]
Market analysis: Avon in China
In 1886, David McConnell founded the California Perfume Company. In 1939, due to his admiration for William Shakespeare, he renamed the company Avon, named after a river in Shakespeare’s hometown. For more than a hundred years, Avon has maintained its core company values: trust, respect, humility and high standard. Now, Avon is headquartered in New […]
Retailing Myth:H&M
Master in Europe At present, H&M is not strange to most people, because we almost can see the logo at every department in relative developed cities in China. It is becoming more and more popular with people at all ages. H&M, short for Hennes&Mauritz AB, is founded by Erling Persson in Sweden in 1947 and […]
Market analysis: Zhuzhou
Zhuzhou, in the eastern side of the Hunan province, is the second largest city of Hunan. It’s one of the most important transportation hubs. Attracted by its moderate climate, beautiful scenery and clean environment, more and more immigrants are considering this as a possible place of residence. Zhuzhou plays a very important role in the […]
Wanda in China
Born in 1988 in Dalian(大连), Wanda now is doing business in commercial real estate, senior hotel, tourism, culture industry, and chain stores. The annual income reached 105.1 billion yuan, and paid an annual tax of 16.3 billion yuan. Now there are 49 Wanda Plazas, 26 five-star hotels, 730 film screens, 40 department stores, and 45 supermarket-style karaokes […]
Market research: Underwear in China
Underwear, a once private topic that people did not often talk about, has now become an indispensable component to modern life. For most young fashionable ladies, they know a lot of underwear brands, such as EmbryForm, Aimer, Ordifen, Gujin(古今), MarieClaire and A-Fontane, etc. According to statistics, the underwear market in China has been growing at […]
Market research: Sourcing in China
There are multiple ways to classify sourcing. It can be classified as government sourcing, firm sourcing, and resident sourcing, online sourcing, or face to face sourcing, or open tender sourcing. In fact, nearly all daily life transactions can be called sourcing. It precedes any production process or consumption process. The level of purchasing will influence […]
China Research: Exporters
China has always been one of the biggest product exporters in the world, and in 2009, China surpassed Germany to become the biggest exporting country with an annual exporting rate of 1.12 trillion dollars. According to a professor in Georg August University of Gottingen, China exports many cheap services and products to Western countries, especially […]
Market research: Technology in China
Centuries ago, China was once the most technologically advanced civilization in the world. However, after the mid-Ming Dynasty, due to the isolation policy of feudal rulers, the development of technology in China came to a sudden stop. Without exposure for foreign technology, the Ming Dynasty lagged behind the rest of the world. The decline of […]
China research: Where to find business news in China
In such a big and volatile business market like China, changes can happen anywhere at any time. In this information era, people expect to receive business news the moment that it happens. The quality of the information is also very important. So what are the major sources that Chinese business people and consumers rely on […]
China research: Business schools
The Fortune magazine and the Forbes both released a rank of business schools in China in 2005. This is the first time that Forbes conducted a survey independently on business schools in China. It listed the most valuable business schools and the MBA programs with the highest return rate of investment. The standard of ranking […]
Market research: FDI in China
FDI is defined as the direct investment into production in a country by a company located in another country, either by buying a company in the target country or by expanding operations of an existing business in that country. FDI in China: features The distribution of sources where FDI in China comes from is influenced […]