Market report: Sephora in China
Sephora is a French brand and chain of cosmetics stores History: In 1970: established in Paris In 1997: acquired by French conglomerate LVMH (Louis Vuitton and Moet Hennessy). By 2011, the Sephora chain owned 1655 stores in 29 countries carrying more than 250 brands along with their own private label. Sephora offers beauty products including […]
Focus on: Chicago University in China
The University of Chicago is a comprehensive university founded in year 1891, by John Rockfeller. It is one of America’s best privately owned universities. Chicago has an important role in America’s history of education. And it has made great contribution to America’s scientific research. In this focus on the University of Chicago, we will go […]
Market analysis: B2C Consumers in China
In year 2010, the number of B2C consumers in China reached 99.36 million, which makes up 61.9% of all online purchasers. Clothing, books and 3C products are the top three categories of goods that are most welcomed on B2C websites. 51.1% of all consumers buy clothes and shoes on B2C websites, 32.4% buy books and […]
Focus on Harvard University in China
Harvard University, located in Boston, Massachusetts, is one of the world’s top 5 universities. Set up in 1636, 140 years older than modern America, it now has a history of 377 years. It is the oldest university in America, and is also one of the famous Ivy League. In this focus on Harvard University,, we […]
Market research: Clarins in China
Clarins, a French cosmetics company, was established in 1954. In the early 1970s, it signed exclusive contracts with agents all over the world, and began its international expansion campaign. In 1981, it established its first subsidiary in America. Now, the company owns 19 subsidiaries, its products are sold in over 150 countries, and it has […]
Market analysis: Aramis in China
Aramis was set up in 1964 by the Estee Lauder Companies. It is a pioneer in high end personal care, skin care and perfumes, particularly for males. In 1984, gaining its inspiration from Italy, it launched a new fragrance called Tuscany. It has the smells of lavender, lemon, amber and leather and became one of […]
Focus on ESCP in China
ESCP Europe is short for Ecole supérieure de commerce de Paris – Europe. Set up in 1819, it is the first business school in the world, and raised generations of political leaders and leading thinkers. ESCP has been regarded as one of the best business schools in Europe, and is one of the three best […]
Market report: E-Retail in China
In China, words like online purchasing, Internet, B2C, C2C and B2B are already prevalent in people’s daily lives. The increasing popularity of internet in mainland China, the maturation of goods delivery services and the rise in the varieties of goods all make online shopping a growing fashion trend in China. By the end of 2011, there were already […]
Berkeley in China
Berkeley is the simplified name for University of California, Berkeley. Set up in year 1868, it is the oldest branch school among all branch schools of the University of California. Also, it is one of the starting members of the Association of American Universities. Just as Stanford and MIT, it is the leader in America’s […]
Market study: B2C book purchasers in China
In 2010, the number of B2C book purchasers in China reached 22.06 million, accounting for 32.4% of total B2C purchasers. Books were one of the earliest goods sold online in China. In 2010, there was another sales boom in B2C book purchasing. Dangdang began its e-book market, and 360buy opened its book category. The competition between […]
Market Analysis: The Influence that Shoppers’ Ages Have on Their Behaviors in China
There is a finding that is a bit surprising from a market research: consumers’ repertoire behaviors do not vary a lot across their different life stages, contrary to the common belief that younger consumers tend to be more curious than older ones, and they are always willing to try more brands than older and more […]
Differences in Chinese Shoppers’ Behaviors by City Tiers and Regions
In this report, we divide China into four regions: north(Liaoning(辽宁), Heilongjiang(黑龙江), Beijng(北京), Tianjin(天津), Hebei(河北), Shandong(山东), Shanxi(山西)), south(Guangdong(广东), Fujian(福建), Hunan(湖南), Hubei(湖北)), east(Shanghai(上海), Jiangsu(江苏), Zhejiang(浙江), Anhui(安徽), Henan(河南)) and west(Sichuan(四川), Chongqing(重庆), Shaanxi(陕西), Guangxi(广西), Yunnan(云南), Guizhou(贵州)). All households spend between approximately RMB 6,700 to RMB 7,400 per household. However, there is big variation among city tiers. Take shoppers in […]