Ganbei! An in-depth guide to Chinese drinking culture and its cultural shift
Modern-day China has a rapidly growing wine and spirits market, with even some of the world’s most prestigious names like Château Lafite Rothschild taking root in China. But this market didn’t arise from China embracing Western drink products and consumerism, nor does it come from China’s rapid globalization and economic development over recent years. In […]
China’s lazy economy 2.0: The new trend in modern living
The Lazy Economy is rapidly growing in China. Services like instant delivery, online ordering, and smart home devices are created to meet people’s needs with minimal effort. This trend reflects a fast-paced lifestyle and a pursuit of simplicity, driving innovation in business models and technology. However, its swift expansion also presents challenges. Download our 2024 […]
“Chinese tourists queuing up to buy Louis Vuitton bags in Japan at 4 am”: Trending hashtag on Chinese social media
According to Umetrip (航旅纵横), as of April 22nd, bookings from Chinese tourists for both inbound and outbound international flights have exceeded 790,000, an increase of over 1.5 times from the previous year. Specifically, among the most popular outbound travel destinations, Japan emerged as the top choice. In the first quarter of this year, Chinese tourists spent RMB […]
Cracking the code: understanding Chinese consumers amidst economic evolution and emerging trends
For years, China’s economy has maintained rapid growth, with continuous increases in consumer spending. However, recent macroeconomic pressures have affected the confidence of Chinese consumers. The sluggish stock and housing markets, along with measures taken in the past few years to curb the spread of the pandemic, have added uncertainty to the consumption outlook. However, […]
“What do you think about the quality of crossover beauty and skincare products?”: Trending hashtag on Chinese social media
Recently, Huiyuan Juice (汇源果汁) launched a new product called the “hippophae rhamnoides moisturizing mask (沙棘籽油面膜).” The masks contain hyaluronic acid, niacinamide, and sea buckthorn seed oil. Although sea buckthorn seed oil is less known than the first two ingredients in skincare, it is rich in various vitamins that help moisturize the skin and promote collagen […]
Capturing the Neglected Market: Strategies to Connect with Lower-Tier City Consumers in China
With more than 70% of China’s population located in tier-3 cities and below, there lies a significant, yet often undervalued, market segment ripe for exploration by international brands. This overlooked demographic consists of Chinese consumers who possess unique consumption habits, profoundly influenced by their pragmatic approach to life and a deeply ingrained sense of patriotism. […]
China’s consumer spending: 5 hurdles and a glimpse of optimism
China, the world’s second-largest economy, has lately been a focal point of global economic discussions, particularly in the context of consumer spending. As of August 2023, consumer spending in China has shown signs of recovery after a tepid July, with marked increases in sales across various sectors such as apparel, automotive, food, furniture and appliances, […]
From Hanfu to Cyberpunk: subcultures in China influence youth culture and consumption
Subcultures are social groups that share a common identity, lifestyle, and ideology that sets them apart from mainstream society. These groups not only provide a platform for people to express their individuality, but also challenge societal norms and encourage free-thinking. Typically associated with rebellious ideas, subcultures in China embody a dynamic, out-of-the-box attitude that symbolizes […]
Patagonia in China promotes sustainability by doing the opposite of other brands: Saying no to shopping festivals
Patagonia is an outdoor clothing brand based in California, founded by American rock climber Yvon Chouinard in 1973. In contrast to the many fast fashion companies using sustainability as a PR stunt, Patagonia takes its philanthropic advocacy seriously. As one of the certified B corporations since 2012, Patagonia has been dedicated to climate change, environmental […]
Chinese Travel Shoppers 2022 Whitepaper Download
We have collaborated with iClick Interactive, a leading enterprise and marketing cloud platform in China in releasing a Chinese Travel Shoppers 2022 Whitepaper. Click to download the Chinese Travel Shoppers 2022 Whitepaper The whitepaper provides an overview of the travel retail market in China, with a spotlight on Hainan, as well as a macro-view of […]
Keeping up with the shifting Chinese luxury consumer demographics: What to expect when luxury embarks to lower-tier cities
The Chinese luxury market is a major source of revenue for many global brands and will become the largest in the world. However, Chinese luxury consumer demographics is changing. While it remains obvious for luxury brands to primarily target tier 1 cities in China first, there is much opportunity for growth and expansion in lower […]
5 Chinese consumer values in the post-pandemic economy
Private consumption in the Chinese economy is expected to reach around $12.7 trillion by 2030. Experts anticipate the Chinese consumption to more than double within 10 years compared to the spending of $5.6 trillion in 2019. This translates to an annual private consumption growth rate of 7.9% over the next 10 years. With this outlook […]