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“Chinese tourists queuing up to buy Louis Vuitton bags in Japan at 4 am”: Trending hashtag on Chinese social media

Chinese tourist Louis Vuitton

According to Umetrip (航旅纵横), as of April 22nd, bookings from Chinese tourists for both inbound and outbound international flights have exceeded 790,000, an increase of over 1.5 times from the previous year. Specifically, among the most popular outbound travel destinations, Japan emerged as the top choice. In the first quarter of this year, Chinese tourists spent RMB […]

Cracking the code: understanding Chinese consumers amidst economic evolution and emerging trends

Understanding Chinese consumers: banner

For years, China’s economy has maintained rapid growth, with continuous increases in consumer spending. However, recent macroeconomic pressures have affected the confidence of Chinese consumers. The sluggish stock and housing markets, along with measures taken in the past few years to curb the spread of the pandemic, have added uncertainty to the consumption outlook. However, […]

“What do you think about the quality of crossover beauty and skincare products?”: Trending hashtag on Chinese social media

crossover beauty

Recently, Huiyuan Juice (汇源果汁) launched a new product called the “hippophae rhamnoides moisturizing mask (沙棘籽油面膜).” The masks contain hyaluronic acid, niacinamide, and sea buckthorn seed oil. Although sea buckthorn seed oil is less known than the first two ingredients in skincare, it is rich in various vitamins that help moisturize the skin and promote collagen […]

Capturing the Neglected Market: Strategies to Connect with Lower-Tier City Consumers in China

Lower-tier city consumers in China Daxue

With more than 70% of China’s population located in tier-3 cities and below, there lies a significant, yet often undervalued, market segment ripe for exploration by international brands. This overlooked demographic consists of Chinese consumers who possess unique consumption habits, profoundly influenced by their pragmatic approach to life and a deeply ingrained sense of patriotism. […]

China’s consumer spending: 5 hurdles and a glimpse of optimism

china consumer spending

China, the world’s second-largest economy, has lately been a focal point of global economic discussions, particularly in the context of consumer spending. As of August 2023, consumer spending in China has shown signs of recovery after a tepid July, with marked increases in sales across various sectors such as apparel, automotive, food, furniture and appliances, […]

From Hanfu to Cyberpunk: subcultures in China influence youth culture and consumption

Subcultures are social groups that share a common identity, lifestyle, and ideology that sets them apart from mainstream society. These groups not only provide a platform for people to express their individuality, but also challenge societal norms and encourage free-thinking. Typically associated with rebellious ideas, subcultures in China embody a dynamic, out-of-the-box attitude that symbolizes […]

Ganbei! An In-Depth Guide to Chinese Drinking Culture

Modern day China has a rapidly growing wine and spirits market, with even some of the world’s most prestigious names like Château Lafite Rothschild taking root in China. But this market didn’t arise from China embracing Western drink products and consumerism, nor does it come from China’s rapid globalization and economic development over recent years.   […]

Chinese Travel Shoppers 2022 Whitepaper Download

We have collaborated with iClick Interactive, a leading enterprise and marketing cloud platform in China in releasing a Chinese Travel Shoppers 2022 Whitepaper. Click to download the Chinese Travel Shoppers 2022 Whitepaper The whitepaper provides an overview of the travel retail market in China, with a spotlight on Hainan, as well as a macro-view of […]

5 Chinese consumer values in the post-pandemic economy

Consumer values in China

Private consumption in the Chinese economy is expected to reach around $12.7 trillion by 2030. Experts anticipate the Chinese consumption to more than double within 10 years compared to the spending of $5.6 trillion in 2019. This translates to an annual private consumption growth rate of 7.9% over the next 10 years. With this outlook […]