How to build a mass brand in China’s consumer goods market?
Costco’s crazy Shanghai debut: what is the potential for Costco in China? | Daxue Consulting
Last Tuesday, Costco opened its door for the first time in Shanghai. Long queues and frenzied shopping are not uncommon in China, German discounter giant Aldi also experienced it just a couple of months ago, as it opened its first two offline stores in Shanghai. However, early shut-down of Costco on the opening day is […]
What do Chinese consumers think of Duty Free shops?
What are Chinese consumers attitudes towards Duty Free shops? Duty Free shops are retail outlet stores that are exempt from paying all local or national taxes. This tax exemption is on the basis that the goods sold in these stores will be sold to travelers who will carry them outside of the country. Inside of […]
Chinese Consumers: A Shift to Domestic Brands on Tech Segments
Market Background: Chinese Consumers on E-products China, which has the largest population in the world, has taken the place of the United States to become the biggest market in the field of consumer electronic products, with one-third of global sales happening there annually. Along with fast developing mobile network service in China, the total number […]
Reaching China’s Consumers
Reaching China’s Consumers China today becomes a territory where most foreign marketers hunting for opportunities. They cannot find other places that are more appealing than China market with the advantages of this market—largest population in the world—and the rapidly increasing consumer spending. However, It is a special economic operating system, with different customs and unique […]
Market Segmentation Strategy in China
Market Segmentation Strategy in China proved to be necessary China has been recently attracting major foreign brands in many different sectors. Zara, H&M, Swatch and others internationally loved companies have already settled in China. From their experience, it becomes apparent that tastes and preference of Chinese consumers differ from the Europeans. Therefore, before entering the […]
How to sell to Chinese Women on the cosmetic market
How to sell to Chinese Women on the cosmetic market Chinese women have become the main consumer of cosmetics market. Market research and analysis shows that in the field of cosmetics consumer demands may be roughly divided into physical needs and psychological needs according to Maslow’s demand hierarchy theory. Consequently, Chinese female customers are rational […]
Customer satisfaction survey in China
Customer satisfaction survey in China Why you need Customer research in China China has the largest single potential consumer market in the world and the forecast of its economic growth rate remains strong in the next two decades. Therefore, China is one of the most popular markets for different international companies, and this means the […]
Consumer insights : consumption habits in China
Consumer insights : consumption habits in China [More consumer research in China] Rapidly shrinking in recent years Chinese economy allows more people to achieve middle class level of income. As a result, it gradually changes consumption habits of Chinese consumers, who become more aware of food quality standards. In recent years, consumption habits in China […]