Mastering WeChat Advertising: Insights into Ad Varieties, Costs, and Winning Tactics in China
WeChat, launched by Tencent in 2011, has evolved into an indispensable tool in China, merging messaging, social media, and mobile payments into one platform. With over 1.42 billion monthly active users, it’s a daily necessity for a myriad of tasks from communication to commerce, capturing a significant portion of China’s digital space. Download our China […]
How to succeed on Little Red Book in China (Xiaohongshu)
Nowadays, internet platforms are becoming more important for young people to consume. Social platforms like Little Red Book have shortened the distance between brands and consumers. Qu Fang, founder of Little Red Book, said ” the original intention of Little Red Book is introducing good foreign brands to Chinese consumers and recommending good Chinese brands […]
How brand independence can maximize profits | workshop in Shanghai
One-Day Training and Workshops On Brand Independence 🗓️ Date: March 5th, 2020, from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your […]
Top beauty review platforms in China: How to sell cosmetics in China
With the accelerating penetration of digital devices, online beauty review platforms in China have recently become a significant factor of the Chinese cosmetics industry’s sales, and brand promotion. Beauty consumers are inclined to check online platforms for cosmetics recommendations in China, including E-commerce websites, cosmetics recommendation forums, mobile applications, to search for people sharing experiences […]
[Podcast] China Paradigm 39: How to run a successful social commerce campaign in China
Adrien Fabry, serial entrepreneur and current general manager of Phoceis Agency in China, explain all the tips, tricks and insights of a social commerce campaign in China. In this episode of China Paradigms conducted by Matthieu David, we learn not only about different Chinese social media platforms but also practical advice on budgeting, chat boxes, […]
Game of Thrones in China: What do Chinese fans think about season 8? | Daxue Consulting
Game of Thrones is a hit American fantasy drama television series. The eight season show premiered on HBO in the United States in April 2011, and will conclude in May 2019. In 2014 Chinese tech giant Tencent obtained exclusive rights to stream the show online for Chinese netizens. In January 2019, Game of Thrones had […]