Posts Tagged "cosmetics market in China"

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Required cosmetics animal testing in China is loosening: “Ordinary” products no longer required to do animal testing
21Jan

Required cosmetics animal testing in China is loosening: “Ordinary” products no longer required to do animal testing

At some point, all major cosmetics brands were faced with the difficult decision: enter the Chinese market or stick to their principles. This is due to China’s requirement of cosmetics to undergo animal testing. However, as of January 1st 2021, China has loosened its requirement for animal testing. In short, pre-market animal testing is no […]

Florasis is conquering the Chinese beauty market with elegantly oriental products
04Dec

Florasis is conquering the Chinese beauty market with elegantly oriental products

The Florasis brand was founded on March 8, 2017 in Hangzhou, China. In Chinese language the brand name is pronounced Hua Xizi (花西子), which means “make up with flowers”. It refers to the use of floral ingredients in their cosmetics. Xizi is also the honorary name for one of the ancient Chinese beauties. This Chinese cosmetics brand hopes to […]

The secret to how CHIOTURE grew by 500 million RMB, nearly three-fold, in one year
07Oct

The secret to how CHIOTURE grew by 500 million RMB, nearly three-fold, in one year

CHIOTURE (稚优泉) is a Chinese cosmetics brand that focuses on becoming a “Global Cosmetic Fashion Catcher”. It is committed to customizing exclusive makeup for every individual. CHIOTURE integrates trendy colors and eyes-catching elements to create a creative cosmetic brand full of vitality “Lifestyle”. Source: CHIOTURE, Brand logo The transformation of CHIOTURE From 2017 to 2018: […]

How brands can reach Chinese male beauty consumers
05Oct

How brands can reach Chinese male beauty consumers

A few years ago, the perception of beauty market was that it was a market primarily, if not strictly, for women. However, in recent years, the tides in China’s beauty market have begun to turn. Chinese men have become more aware of their appearance and have an increased need for beauty products. While beauty brands […]

How HomeFacial Pro grew from a niche brand to a mass skin care brand in China
22Aug

How HomeFacial Pro grew from a niche brand to a mass skin care brand in China

HomeFacial Pro, or HFP in short, is a Chinese skin care brand founded in 2014 by Guangzhou Danke Internet Technology Co Ltd. It takes up a 0.9% brand share in the skin care market in China. The name “HomeFacial Pro” means professional skin care that can be enjoyed at home. HomeFacial Pro is one of […]

KANS strategy to take the premium anti-aging Chinese skincare market
19Aug

KANS strategy to take the premium anti-aging Chinese skincare market

KANS (Han Shu, 韩束) was founded in Shanghai, China in 2002 with the slogan “science realizes your beauty” as its core concept to create empirical and effective skincare products for Asian women. The brand accounts for 2.1% of brand shares in the  skin care market in China. As a representative of domestic skin care brands, […]

Marie Dalgar: a Chinese cosmetic brand gaining international momentum
14Aug

Marie Dalgar: a Chinese cosmetic brand gaining international momentum

Masa Cui (崔晓红),  an engineer for a lighting factory in Foshan, Guangdong Province, grew tired of her boring working environment. So, she brought color to her work life by founding her makeup brand Marie Dalgar, which is now rising quickly to be one of the top domestic Chinese cosmetics brands. History of Marie Dalgar In […]

Marseille and China: A cross-sea bridge connecting France to the middle kingdom
06Aug

Marseille and China: A cross-sea bridge connecting France to the middle kingdom

Marseille, France’s second largest city is located in southeastern France. Facing the Mediterranean, the exotic atmosphere and bustling economy makes the city a paradise for Chinese tourists and investors. China’s robust economic advancements make traveling to France available for the middle class. The number of Chinese people who traveled to France in 2018 reached a […]

Marketing strategies of foreign cosmetics brands in China
04Aug

Marketing strategies of foreign cosmetics brands in China

Foreign cosmetics brands account for more than half of cosmetic market in China China is the second largest cosmetics market in Asia and the fifth in the world. It has been a profitable paradise for foreign cosmetics brands for a long time. Foreign cosmetics brands in China own around 70% of the market. In 2018, P&G and L’Oreal […]

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