Posts Tagged "cosmetics market in China"

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How HomeFacial Pro grew from a niche brand to a mass skin care brand in China
22Sep

How HomeFacial Pro grew from a niche brand to a mass skin care brand in China

HomeFacial Pro, or HFP in short, is a Chinese skin care brand founded in 2014 by Guangzhou Danke Internet Technology Co Ltd. It takes up a 0.9% brand share in the skin care market in China. The name “HomeFacial Pro” means professional skin care that can be enjoyed at home. HomeFacial Pro is one of […]

Marie Dalgar: a Chinese cosmetic brand gaining international momentum
14Aug

Marie Dalgar: a Chinese cosmetic brand gaining international momentum

Masa Cui (崔晓红),  an engineer for a lighting factory in Foshan, Guangdong Province, grew tired of her boring working environment. So, she brought color to her work life by founding her makeup brand Marie Dalgar, which is now rising quickly to be one of the top domestic Chinese cosmetics brands. History of Marie Dalgar In […]

Marseille and China: A cross-sea bridge connecting France to the middle kingdom
06Aug

Marseille and China: A cross-sea bridge connecting France to the middle kingdom

Marseille, France’s second largest city is located in southeastern France. Facing the Mediterranean, the exotic atmosphere and bustling economy makes the city a paradise for Chinese tourists and investors. China’s robust economic advancements make traveling to France available for the middle class. The number of Chinese people who traveled to France in 2018 reached a […]

Marketing strategies of foreign cosmetics brands in China
04Aug

Marketing strategies of foreign cosmetics brands in China

Foreign cosmetics brands account for more than half of cosmetic market in China China is the second largest cosmetics market in Asia and the fifth in the world. It has been a profitable paradise for foreign cosmetics brands for a long time. Foreign cosmetics brands in China own around 70% of the market. In 2018, P&G and L’Oreal […]

Sephora in China
05May

Sephora in China

Sephora: legend of beauty Sephora is a world-famous chain cosmetic store. It was established in 1969 in Limoges(里摩日) France. The name “Sephora” comes from Moses of the Holy Bible, a beautiful, wise, brave and generous young man, standing for elegance, joy, and freedom. Moses’ ideals match perfectly with the operational strategy of the company. At […]

Plastic surgery in market China: How China became the world’s second largest market
24Mar

Plastic surgery in market China: How China became the world’s second largest market

The plastic surgery market in China is skyrocketing: The country climbed to second place in the world for plastic surgery procedures    China performs more plastic surgery operations than any country in the world other than America. The plastic surgery market in China surpassed Brazil in 2017 to become the second-largest globally. Over 15 million licensed […]

Lancôme in China: Case study
20Jan

Lancôme in China: Case study

How the luxury cosmetics house From France won the hearts of Chinese cosmetics consumers Lancôme Paris, better known as Lancôme, is a cosmetics brand founded by Armand Petitjean in 1935. As a French luxury cosmetics house, Lancôme is part of the luxury products industry, which offers skin care, fragrances, and makeup at higher-end prices. Its brand […]

Selling Cosmetics in China: Analysis of the Cosmetics Market in China
03Jan

Selling Cosmetics in China: Analysis of the Cosmetics Market in China

Analysis of China’s beauty and personal care market Since 2011, the cosmetics market in China has seen sustainable growth. In 2018, the market size of cosmetics industry in China reached 3.69 billion RMB. From 2010 to 2018, the average growth rate of the market size had maintained at 7.87%. It is expected that the average […]

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