Guerlain in China: Perfume market strategies from 1993 to today

Guerlain

French premier luxury brand Guerlain under the LVMH group is one of the most successful foreign brands who has built a wide presence in the cosmetics market in China, particularly skincare, make-up, and perfume. Over the years, it has learned to adjust its marketing strategies – particularly those involving its products, engaging campaigns, and consumer […]

The sunscreen market in China is becoming more functional and premium

sunscreen market in China

Among Chinese consumers, the preference for pale skin as a beauty standard is alive and well, and one of the products benefiting from this trend is sunscreen. With the continuous improvement of Chinese consumers’ awareness of skin health, sunscreen is no longer just for sunny summer days. Many now use it daily in the cold […]

The Chinese Daigou industry explained | The future of surrogate shopping in China

Daigou in China

Daigou (代购) is a form of surrogate shopping in China as a means to receive cheaper luxury goods from duty free shops and foreign countries. Along with the growth in tourism, the luxury market, and increased disposable income, the Daigou market in China has developed rapidly in the past ten years. Until 2014, the market […]

How Winona became the #1 brand for sensitive skin in China

Winona China market strategy

Winona, founded in 2008, is a Chinese skincare brand that specifically targets sensitive skin. Although faced with many strong incumbents in the industry, Winona was able to appeal to customers and rank number one in the sensitive skincare category in 2020. In June 2020, Winona’s parent company Yunnan Botanee Group, a biotechnology manufacturer, filed for […]

Florasis is conquering the Chinese beauty market with elegantly oriental products

Florasis Chinese cosmetics brand

The Florasis brand was founded on March 8, 2017 in Hangzhou, China. In Chinese language the brand name is pronounced Hua Xizi (花西子), which means “make up with flowers”. It refers to the use of floral ingredients in their cosmetics. Xizi is also the honorary name for one of the ancient Chinese beauties. This Chinese cosmetics brand hopes to […]

The secret to how CHIOTURE grew by 500 million RMB, nearly three-fold, in one year

Chioture China market strategy

CHIOTURE (稚优泉) is a Chinese cosmetics brand that focuses on becoming a “Global Cosmetic Fashion Catcher”. It is committed to customizing exclusive makeup for every individual. CHIOTURE integrates trendy colors and eyes-catching elements to create a creative cosmetic brand full of vitality “Lifestyle”. Source: CHIOTURE, Brand logo The transformation of CHIOTURE From 2017 to 2018: […]

How brands can reach Chinese male beauty consumers

Marketing to reach Chinese male beauty consumers

A few years ago, the perception of beauty market was that it was a market primarily, if not strictly, for women. However, in recent years, the tides in China’s beauty market have begun to turn. Chinese men have become more aware of their appearance and have an increased need for beauty products. While beauty brands […]

Comparing foreign vs. domestic brand approaches to cosmetics marketing in China

cosmetics marketing in China foreign vs domestic brands

Foreign cosmetics brands have historically taken a larger market share in China; in 2018 they took 70% of the cosmetics market. However in 2020, Chinese domestic cosmetic brands are giving foreign brands a run for their money. In fact, when it comes to amount of attention received from cosmetics fans, seven of the ten top […]

How HomeFacial Pro grew from a niche brand to a mass skin care brand in China

HomeFacial Pro market strategy

HomeFacial Pro, or HFP in short, is a Chinese skin care brand founded in 2014 by Guangzhou Danke Internet Technology Co Ltd. It takes up a 0.9% brand share in the skin care market in China. The name “HomeFacial Pro” means professional skin care that can be enjoyed at home. HomeFacial Pro is one of […]