Insider Talks with Google China: Insights into Google’s China operations
At first glance, Google China seems like an oxymoron. It is widely known that Google ended its search operations in China in 2010 and has since been blocked. However, Google’s search engine is only the tip of the iceberg in terms of the internet giant’s operations. Therefore, the banning of the search engine was no […]
Daxue Talks transcript #9: Working with KOLs on Douyin
Find here the Daxue Talks episode 9. From the talk with Fabian learn in 2-5 minutes how to work with KOLs on Douyin. Full transcript below: My name is Fabian, I am the founder and co-director of UPLAB, a company where we help influencers become better at who they are and at the same time we […]
Daxue Talks transcript #8: Key figures and insights on Douyin in 2019
Find here the Daxue Talks episode 8. From the talk with Fabian learn in 2-5 minutes about some key figures and insights on Douyin in 2019. Full transcript below: My name is Fabian, I am the founder and co-director of UPLAB, a company where we help influencers become better at who they are and at the […]
Daxue Talks 9: Leverage Douyin to reach gen Z
Leverage Douyin Fabian Ouwehand, Douyin expert and entrepreneur in China gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In this China business vlog, we discuss how to use Douyin for marketing purposes and especially how to work with Chinese influencers, KOLs on Douyin. Jump to the […]
Daxue Talks 8: 5 minutes to understand Douyin marketing
Douyin marketing Fabian Ouwehand, Douyin expert and entrepreneur in China, gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In 5 minutes, find a clear presentation, Douyin’s 2019 figures and key insights to understand how the APP works. Jump to the questions: 0:40 What is Douyin? 0:55 […]
Daxue Talks transcript #7: Retarget people across all platforms in China
Find here the Daxue Talks episode 7. From the talk with Olivier learn in 2-5 minutes how to retarget people across all platforms in China. Full transcript below: I am Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. Talking […]
Daxue Talks 7: Online advertising retargeting in China
Online advertising retargeting in China The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In 5 minutes, find answers on five different questions about how to do ad retargeting on the Chinese internet. Jump to the questions: 0:23 Talking about Alimama and retargeting, is it retargeting from Tmall […]
Daxue Talks transcript #6: Do you know how to get more traffic on Tmall?
Find here the Daxue Talks episode 6. Learn in 2-5 minutes useful tips on how to get more traffic on Tmall. Full transcript below: I am Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. Talking about traffic acquisition on […]
Daxue Talks 6: How to Drive Tmall traffic
How to Drive Tmall traffic The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, learn how to increase traffic and attract more customers to your Tmall’s page. Skip the intro: 0:23 Traffic on Tmall can be costly and mainly comes from advertisements. What […]
Daxue Talks transcript #5: Domestic e-commerce on Tmall
Find here the Daxue Talks episode 5. Learn in 2-5 minutes the latest updates about the domestic e-commerce on Tmall. Full transcript below: I am Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. What are the costs of using […]
Daxue Talks 5: How to negotiate with Tmall in 2019
How to negotiate with Tmall in 2019 The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, we better understand the Tmall ecosystem and find answers to basic but essential questions. Jump to the questions: 0:23 What are the costs of using Tmall for […]
Daxue Talks transcript #4: The difference between cross-border and e-commerce businesses in China
Find here the Daxue Talks episode 4. Learn in 2-5 minutes the latest updates about the difference between cross-border and e-commerce businesses in China. Full transcript below: I am Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. What are […]