The short video market in China: Embodying the fast pace of modern lifestyle
The little puppy held by your favorite actor on your screen has already provided you a burst of happiness. Conveniently, videos automatically slide endlessly one after the other, displaying content chosen specifically for you by an algorithm. It’s so addictive that you suddenly realize an hour has already passed. The short video market in China […]
Daxue Talks 39: Are WeChat and Douyin suitable channels for B2B in China?
In this episode, Olivier Verot, a digital marketing specialist in China, discusses the use of social media such as WeChat and Douyin for B2B businesses in China. You will learn how to best leverage the potential of WeChat and Douyin for a B2B marketing strategy and which other platforms are best suited for the online […]
Daxue Talks transcript #28: What to know when running a marketing campaign on Douyin
Find here the Daxue Talks episode 28. Olivier Verot tackles the issue of running a very effective marketing campaign on Douyin. A lots of things need to be taken into consideration like the advertising method, the level of commission, negotiations KOLs in China, etc. Full transcript below: Oliver Verot: I’m Oliver Verot, the founder of Gentleman […]
Daxue Talks transcript #27: China social media marketing on Douyin
Find here the Daxue Talks episode 27. Olivier Vérot explains in detail how to work with affiliate marketing on Douyin to redirect traffic from this app to other platforms. Let’s discover the power of Chinese social media marketing on Douyin! Full transcript below: Oliver Verot: I’m Oliver Verot, the founder of Gentleman Marketing Agency (GMA). We […]
Daxue Talks 28: How to collaborate with Douyin on the Chinese market
In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, we discuss important issues related to budget planning and negotiations to perfectly collaborate with Douyin. ACCESS THE TRANSCRIPT OF THIS EPISODE Questions: Would you mind telling us more about […]
Daxue Talks 27: Quick Guide on affiliate marketing for Douyin in China
In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). With Vérot we talk about how Douyin is becoming a powerful marketing platform and its implantation into the formed social network landscape of China. Learn everything about affiliate marketing for Douyin! ACCESS THE TRANSCRIPT […]
Daxue Talks transcript #9: Working with KOLs on Douyin
Find here the Daxue Talks episode 9. From the talk with Fabian learn in 2-5 minutes how to work with KOLs on Douyin. Full transcript below: My name is Fabian, I am the founder and co-director of UPLAB, a company where we help influencers become better at who they are and at the same time we […]
Daxue Talks transcript #8: Key figures and insights on Douyin in 2019
Find here the Daxue Talks episode 8. From the talk with Fabian learn in 2-5 minutes about some key figures and insights on Douyin in 2019. Full transcript below: My name is Fabian, I am the founder and co-director of UPLAB, a company where we help influencers become better at who they are and at the […]
Daxue Talks 9: Leverage Douyin to reach gen Z
Leverage Douyin Fabian Ouwehand, Douyin expert and entrepreneur in China gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In this China business vlog, we discuss how to use Douyin for marketing purposes and especially how to work with Chinese influencers, KOLs on Douyin. Jump to the […]
Daxue Talks 8: 5 minutes to understand Douyin marketing
Douyin marketing Fabian Ouwehand, Douyin expert and entrepreneur in China, gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In 5 minutes, find a clear presentation, Douyin’s 2019 figures and key insights to understand how the APP works. Jump to the questions: 0:40 What is Douyin? 0:55 […]
Podcast transcript #60: The best advice you can hear about leveraging Douyin for marketing
Find here the China paradigm episode 60. Learn more about Fabian Ouwehand’s personal story in China and get the insightful pieces of advice about leveraging Douyin for marketing. Matthieu David: Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting, a strategic market research company in China and this is the China paradigm podcast. Today […]
China Paradigm 60: Learning TikTok Marketing from Douyin KOLs in China
Fabian Ouwehand, Founder at UPLAB, speaks with Matthieu David about Douyin – TikTok marketing in China. In this episode of China Paradigm, Fabian talks about what UPLAB does for the influencers and how they find its clients; what are the main functions of Douyin that brands can leverage and cases of successful companies and more. […]