CHANEL Mission 1.5°: What Chinese consumers think about Chanel’s sustainability strategy
Chanel, one of the most famous fashion houses in the world, entered the Chinese market in 1999. Following the country’s economic growth, the firm also expanded and gained more and more popularity. By 2021, Chanel was the favorite brand of Chinese customers, according to Agility China Luxury Brand Affinity Rankings. In the Chinese market, Chanel […]
An interview with an authority on sustainability in fashion in China: China Paradigm transcript #114 with Hong Zheng
Hong Zheng is the founder of Adventi Communication and GREENEXT. Founded in 2004, Adventi Communication has been engaged in communications for luxury fashion brands, helping international labels develop marketing strategies in China. Since 2004 they have worked on 15 International Exhibitions, worked with over 70 international brands in the luxury sector, and led more than […]