Podcast transcript #87: Promote innovation through cooking experience in China
Find here the China Paradigm 87 and find out how to bring innovation through cooking experience in China and how cooking food workshops in China can allow Chinese employees to increase and free their creativity. Full transcript below Matthieu David: Hello everyone, this is China paradigm, where we Daxue consulting, interview season entrepreneurs in China. […]
China Paradigm 87: Learning business innovation in China through cooking
Matthieu David interviews Sandrine Delabrière, Innovation & Strategic marketing consultant, Food expert – certified Chef, instructor & author. Is innovation something that can be taught? In this episode, we learn about teaching innovation through cooking and how Sandrine has managed to build her company by helping other companies think strategically and creatively. Her workshops are […]
Podcast Transcript #62: A creative agency with a focus on food and beverage branding in China
Find here the China Paradigm 62. If you work in the F&B industry in China, then this episode will probably be useful to you as we will discuss all the main opportunities and challenges of food and beverage branding in China. Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting, a […]
AI in the Food and Beverage industry in China: the future of dining starts today | Daxue Consulting
Advances in technology and artificial intelligence have made many things possible in China, especially on-demand food ordering. The use of AI in the food and beverage industry in China allows players to save time in the production phase in order to focus on more creative solutions and research. Now robots can be found in restaurants […]
China Paradigm 62: Starting a brand agency in China attracting F&B and SME clients
Ben Weldon is the Creative Director, CEO and Founder of Thread Design, a brand agency in China specializing in the food and beverage industry. In this episode of China Paradigm lead by Matthieu David, we learn about branding cases in China, and the differences between running a brand agency in China vs. the West. 5:15 […]
Flavor Adaptation in China: China’s 9 Most Popular Flavors in 2015
Selling foods to the Chinese market may be the best decision of your life; the world’s largest food consumption and demand projected to keep growing rapidly. However, unlike fashion or electronics, the Chinese mass market needs to find your product palatable; flavor adaptation in China is a lot more than just adding green tea. In […]