How sports-brand Li Ning took China’s fashion to the world stage by embracing Chinese culture & cotton
The Chinese sports apparel brand Li Ning has even furthered its status as a national brand. After Nike, H&M and other foreign apparel companies announced their positions on Xinjiang cotton, Chinese consumers found that Li Ning’s products had been branded with the words “Xinjiang cotton is used in our products”. The discovery sent Li Ning […]
Rising Chinese fashion brands’ secrets to success report
Gen-Z is the main consumer group in the China’s fashion market. They prefer both online and offline consumption and are willing to invest in themselves and splurge on experiences. They focus on quality, identity, and express their values through consumption. This generation is shaping fashion paradigm with more diverse styles. Download our Chinese fashion brands […]
Fashion and Fitness: Licensed sports merchandise market in China 2019 | Daxue Consulting
Licensed sports merchandise market in China in 2019. With a growing interest in sports, health, and fitness, and a keen eye for fashion, Chinese society has demonstrated a high demand for sports merchandise in the recent Chinese market. Licensed sports apparel, footwear, and other sporting goods have been on the rise since the Reform and […]