Li Ning in China: leveraging national confidence to win young Chinese consumers
Li Ning is a Chinese sportswear company founded in 1990 by the Chinese “prince of gymnastics” Li Ning (李宁). In recent years, the brand has seen its sales skyrocket and its patriotic designs gain popularity, especially among new generations. The enhanced Chinese nationalism combined with the surge of the sports market following the COVID-19 pandemic […]
Rising Chinese fashion brands’ secrets to success report
Gen-Z is the main consumer group in the China’s fashion market. They prefer both online and offline consumption and are willing to invest in themselves and splurge on experiences. They focus on quality, identity, and express their values through consumption. This generation is shaping fashion paradigm with more diverse styles. Download our Chinese fashion brands […]
Fashion and Fitness: Licensed sports merchandise market in China 2019 | Daxue Consulting
Licensed sports merchandise market in China in 2019. With a growing interest in sports, health, and fitness, and a keen eye for fashion, Chinese society has demonstrated a high demand for sports merchandise in the recent Chinese market. Licensed sports apparel, footwear, and other sporting goods have been on the rise since the Reform and […]