Market study: Luxury brands In China
Chinese counterfeits hurt Lafite Some brands are finally beginning to fail in the Chinese market. The Lafite case is pretty typical. Enthusiastic pursuit towards Lafite in China began in the year 2000 and continued for the following 10 years as the price kept rising by 30% every year. Lafite became a sales legend in China […]
Luxury Brands In China: Luxury Car, Hermès and Gucci
As China became the world’s largest auto market, the rate of luxury car sales has doubled. In the year of 2002, Bentley officially opened China’s market. In 2009, 421 Bentley cars was sold and China has become Bentley’s third largest market, only following the United States and Britain. In July 2010, Bentley established the Bentley […]
Folli Follie in China
Affordable luxury Folli Follie Group is an international Greek company which is famous for jewllery, watches and fashion accessories. It has a history of 38 years and is now covering a large market share throughout the world in 25 countries with more than 390 exclusive shops. The company applies the integration of manufacturing and retailing […]
Market research: Burberry and Coach
Despite the global recession, Chinese consumers’ willingness to purchase luxury goods remains intact. Even when facing the threat of the 2008 financial crisis and its after effects, the demand for luxury goods in the Chinese market is still growing. Over the past few years, many international luxury brands sensed this opportunity for expansion and entered the […]
IWC in China
International Watch Co, also known as IWC, is a high-end Swiss watch manufacturer located in Schaffhausen, Switzerland. IWC is an active member of the Federation of the Swiss Watch Industry FH. IWC Schaffhausen is notable for being the only major Swiss watch factory located in eastern Switzerland, as the majority of the well-known Swiss watch […]
Luxury Brands In China: Luxury Watch and Private Jet
Luxury Brands In China: Luxury Watch and Private Jet For more analysis about luxury brands in China, click here. On June 30 2012, the 159-year-old Swiss famous brand—Tissot held an “inherit classic ·years of accumulation”listing conference in Harbin. Authoritative data shows that in 2010 , the annual consumption of luxury watches was 22.5 billion yuan, accounted […]