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The craze for e-commerce gamification in China, from charity to double 11

e-commerce gamification in China

E-commerce gamification in China was one of the top marketing strategies during Double 11 2020. Consumers are exposed to more stimulation than ever before. Thus, the traditional marketing tools like TV commercials don’t work like they used to. Companies have found more creative and engaging ways to capture consumers’ attention, which lead to the rise […]

Double 11 marketing strategies: Competing in the world’s largest shopping event

11.11 marketing strategies in China

Double 11, also known as Singles’ Day, is the largest e-commerce day in China. It started as an annual discount event that only happened on Tmall, but now it has become a national shopping festival through all Chinese e-commerce platforms. Each year, we see an evolution of Double 11 marketing strategies from brands. In 2020, […]

TCM in marketing: meeting the demand for natural ingredients in beauty and personal care

traditional Chinese medicine in marketing China

Traditional Chinese medicine (TCM) is a healing approach that originated in China thousands of years ago. Chinese herbal medicine has a long historical tradition. Ancient herbology in China focused on potions whose function was part medicinal and part magical. In China today, traditional Chinese herbal medicine is used alongside conventional pharmaceutical treatment. Many brands have […]

Daxue Talks transcript #74: Do email newsletters work in China? If not, what does?

email newsletters in China

Find here Daxue Talks episode 74. In this episode, Aurelien Rigart, Vice President and partner at IT Consultis, discusses channels that can replace email newsletters in China and explains what is behind the distribution of SMS. We know that email Newsletters are not effective in China. Which channel can replace newsletters? You mentioned SMS solutions […]

Private Traffic in China: Own your customer traffic

private traffic in China

Private traffic, known as 私域流量 in Chinese, is a trending term among China marketers in 2019 and 2020. Private traffic is a marketing method where communication with customers is funneled into private pools on platforms that allow brands to have full control without costs of third-party platforms. This way, brands can systematically reach users at […]

Daxue Talks 8: 5 minutes to understand Douyin marketing

Douyin marketing

Douyin marketing Fabian Ouwehand, Douyin expert and entrepreneur in China, gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In 5 minutes, find a clear presentation, Douyin’s 2019 figures and key insights to understand how the APP works. Jump to the questions: 0:40 What is Douyin? 0:55 […]

Microwave oven market in China

Chinese people used to cook by pot on the gas or fire, however, when it comes to the middle of 1990s, microwave oven came to thousands of Chinese families because of its convenience and efficiency. And then in 2000, the volume of production reached 13.6 million, the domestic sales volume 6 million and exported volume […]

Market study: Ritz Carlton in China

Ritz-Carlton is under the administration of Ritz-Carlton Hotel Company, and it has now over 38,000 employees and over 70 hotel properties. As the world’s first class luxury hotel brand, Ritz Carlton has always promoted its history of tradition ever since it was founded in the 19th century. Due to its association with nobility and luxury, it […]