How to succeed on Little Red Book in China (Xiaohongshu)
Nowadays, internet platforms are becoming more important for young people to consume. Social platforms like Little Red Book have shortened the distance between brands and consumers. Qu Fang, founder of Little Red Book, said ” the original intention of Little Red Book is introducing good foreign brands to Chinese consumers and recommending good Chinese brands […]
Luxun meets Xiaohongshu in viral TVC, “The Diary of a Hipster”
On December 24th, 2021, Xiaohongshu (小红书, Chinese equivalent of Instagram); released a fashion TV Commercial (TVC) – “Chao’s Diary” (潮人日记, which can also be translated to “The Diary of a Hipster”), with cinematic retro shots that referenced Lu Xun (鲁迅), who is considered China’s greatest modern writer of the 20thcentury. The commercial tells a story […]
AYAYI: The first metahuman in China has already made an “offline appearance” at Guerlain’s event
The first metahuman AYAYI (super realistic digital human) was created by RM Inc. (燃麦科技) earlier this year. AYAYI made her first appearance on Red on May 20th, 2021, the Chinese version of Valentine’s Day. As of July 1st, AYAYI’s first笔记 (note) launched on Red has won 95,000+ likes, 13,000+ favorites, and 2+ million reads. All […]
Daxue Talks Transcript #62: How are brands adapting to the coronavirus outbreak on Xiaohongshu?
Brands adapting to coronavirus outbreak on Xiaohongshu Find here Daxue Talks episode 62. In this interview, Miro Li provides her insights into what brands are doing differently on Xiaohongshu (Red) in response to the coronavirus outbreak. Full transcript below: Can you provide interesting cases on how brands on Xiaohongshu adapted to new conditions during the […]
Daxue Talks 62: Brands’ behavior on Xiaohongshu during the Coronavirus
In this episode of Daxue Talks, Miro Li, an expert in marketing foreign brands on niche Chinese platforms, continues to share how brands are changing their behavior on the Chinese lifestyle sharing platform Xiaohongshu (Red) in the face of the COVID-19 outbreak. Jump to the questions: 0:38: Can you provide interest cases of how brands […]
Daxue Talks transcript #61: How has Xiaohongshu changed during the coronavirus outbreak in China?
Find here Daxue Talks episode 61. In this interview, Miro Li discusses the changing landscape of RED during the virus outbreak. Watch it to know how Xiaohongshu has changed during the coronavirus outbreak in China. Full transcript below: How has coronavirus effected users behaviour on Xiaohongshu? I think users spend more time on this app, so […]
Daxue Talks 61: KOLs’ and users’ behavior on Xiaohongshu during and after the coronavirus outbreak
KOLs’ and users’ behavior on Xiaohongshu during and after the coronavirus outbreak In this episode of Daxue Talks, Miro Li, an expert in marketing foreign brands on niche Chinese platforms, discusses how KOLs and the Chinese lifestyle sharing platform Xiaohongshu (Red) have adapted to the COVID-19 outbreak. Jump to the questions: 0:38: How have KOLs […]
How brand independence can maximize profits | workshop in Shanghai
One-Day Training and Workshops On Brand Independence 🗓️ Date: March 5th, 2020, from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your […]
What is brand independence in China? | Workshop by daxue consulting
One-Day Training and Workshops On Brand Independence 🗓️ Date: March 5th, 2020 from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your […]
Daxue Talks transcript #3: Cross-border e-commerce in China in 2019
Find here the Daxue Talks episode 3. Learn in 2-5 minutes the latest updates about cross-border e-commerce in China in 2019. Full transcript below: I am Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. What are the main cross […]
How fashion and cosmetics brands can do marketing on XiaoHongShu: China Paradigm transcript #20 with Miro Li from Double V Consulting
This transcript is based on our interview with Miro Li, co-founder of Double V Consulting. Double V Consulting was founded in 2017 and helps foreign brands generate brand awareness through marketing on XiaoHongShu. XiaoHongShu is a social commerce app that is extremely common among young female consumers of cosmetics and fashion brands in Tier 1 […]