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Podcast transcript #22: tips and tricks to work on your brand DNA in China

brand DNA in China

Find here the China paradigm episode 22. Learn more about Louis Houdart’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I am Matthieu David, Founder of Daxue Consulting, and this China marketing podcast, China Paradigm, and today we are with Louis Houdart. Thank you […]

Podcast transcript #11: fashion retail industry in China, dos and don’ts

podcast fashion China

Find here the full transcript of China paradigm episode 11. Learn more about Stephane Torck’s story in China and find all the details and additional links below. BECOME AN EXPERT OF CHINA’S FASHION RETAIL BY LISTENING TO THIS PODCAST Matthieu David: Hello, everyone and welcome to this episode of our China podcast, China paradigm, where we […]

[Podcast] China paradigm #22: How to run an international creative agency in China

China paradigm - Louis Houdart

China Paradigm interviews Louis Houdart, group CEO and founder of Creative Capital. In this episode, we learn how to put a soul into a brand, what is the difference between a brand and a retailer, how to attract Chinese clients, Louis elaborates on the examples of Zara, Louis Vuitton, and InnisFree to describe what makes […]

Outdoor Equipment Market in China – Speeding Up

Outdoor equipment retailers in China have seen a significant growth in these last few years. As the Chinese are getting more aware of the importance of a healthy body, practicing sports outdoors is becoming increasingly popular. Before 1990, outdoor equipment retailers didn’t really exist in China, but last year the total sales for retail outdoor […]

Car Distribution in China

Market Overview on the Automotive Retail in China: Pangda Groupi, Yaxia Automobile and Grand Orient,  Zhejiang Material Industrial Zhongda Yuantong Group With the accumulation of wealth among the rich in China, cars are now a daily necessity. Market model of distribution channel of car sale is analyzed in Chin. The future of the car retail […]

Food and Beverage Distribution in China

General Overview on the Food an Beverage Market in China China is one of the largest consumers and producers of food and beverage in the world. Rising incomes are adding sophistication to this market. Urban Chinese tend to spend a larger proportion of the incomes on buying processed and imported food and beverage from supermarkets […]

Wine Distribution in China

The wine market in China: Dynasty, Great Wall and Zhangyu, ASC Fine Wines, Summergate, French Wine Paradox, Torres, Mercuris, Aussino, H&L Fine Wines The wine in China has a very long history dating from 2,000 years ago, although not in a style resembling western wines until the 20th century. With the influence of western eating […]

Cosmetic Distribution in China

General Overview of the Cosmetic Distribution in China With the openness and revolution of new China, more and more foreign cosmetic brands are introduced into Chinese market. Thanks to the special operating strategy, these companies gain more competition advantages than the other domestic cosmetic companies. The foreign companies include Procter & Gamble, Avon, Amway, Johnson […]

The malls in Hong-Kong

Malls in Hong Kong: Pacific Place, Times Square, The Landmark, Harbour City, Festival Walk etc. Hong Kong shopping malls are some of the biggest and most impressive in the world. In a city which is shopping mad, Hong Kong’s shopping malls feed the populations insatiable desire for shopping. Hong Kong enjoys a profusion of shopping […]

Distribution in China

Growth continues in 2011 Current value growth in retailing remained robust in 2011. The continuous recovery of the economy and increasing household incomes laid solid foundations for the buoyant development of retailing. Meanwhile, the upgrading consumption structure on the part of consumers also fuelled the growth of retailing. However, the climbing consumer price index, due […]