Branding in China: Connecting directly to Chinese consumers

branding in china

To successfully develop a brand in China, it is not enough to take a short-term outlook and try to sell into every available market. Doing so risk eroding long-term prospects. So, some brands sell directly to Chinese consumers through direct-to-consumer (DTC) channels while branding in China. International brands like Nike or Louis Vuitton have already […]

B2C e-commerce in China Overview: E-commerce in China is growing at a rapid pace

B2C Ecommerce in China

The B2C e-commerce market in China is in the growth phase of its economic life cycle. According to an industry report, the industry revenue has grown from $229.9 billion in 2012 to $1.5 trillion in 2019 and is projected to grow at an annual 13.8% over the next five years, to $2.8 trillion in 2024. In 2019, e-commerce made up […]

From soda to tea to alcohol, how ready-to-drink (RTD) brands compete in China’s expanding market

coca-cola in china

Main segmentations of Ready-to-drink (often known as RTD) in China market include alcoholic RTD and non-alcoholic RTD. Alcoholic RTD, mainly alcopops, refers to certain flavored alcoholic beverages with relatively low alcohol content. Non-alcoholic RTD comprises many different types such as RTD coffee, RTD tea, soft drink, juice, energy drinks and dairy-based drinks. According to the […]

7 Marketing Secrets You Must Know in 2017

7 Marketing Secrets

With so many marketing domains at hand, marketing experts often find it difficult to excel in their domain and increase their sales. From digital marketing to network marketing, social media marketing services provided in the process to the pay-per-click marketing strategies; everything requires proper planning, organization, and perfect execution. In the past, learning from experience […]

Doing Business With WeChat: Today’s Must in China

Article contributed by Louise Frion of S.J. Grand Doing Business with Wechat: today’s must in China Today, some 468 million people are actively using Wechat, with 35% of them checking it over 30 times a day. Last year, users spent US$15.3 billion on mobile data using WeChat.  WeChat is therefore the fastest growing social media […]