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Standing out in the competitive market through branding in China

Daxue Consulting Branding in China

In the huge, complex, and highly competitive market, the role of branding in China in building a successful business has become increasingly crucial. Not only is there more pressure from other brands, but people’s needs and desires are also becoming more diverse and many are preferring local brands as reflected in the Guochao marketing trends. […]

The spiritual economy in China: psychological comfort for young people

spiritual economy in China

In recent years, Xuanxue (玄学) which sparked the spiritual economy has gained significant attention in China. Xuanxue is an ancient cultural tradition, dating back to Wei and Jin dynasties in ancient China. It covers many fields, such as numerology, feng shui, divination, etc, and synthesizes the teachings from Confucianism, Taoism, and other philosophical teachings. On […]

B2C e-commerce in China Overview: E-commerce in China is growing at a rapid pace

B2C Ecommerce in China

The B2C e-commerce market in China has grown from $229.9 billion in 2012 to $1.5 trillion in 2019 and is projected to grow at an annual 13.8% over the next five years, to $2.8 trillion in 2024. Suc industry is still in the growth phase of its economic life cycle, and in 2019, e-commerce made up 36.6% of total retail […]

From soda to tea to alcohol, how ready-to-drink (RTD) brands compete in China’s expanding market

coca-cola in china

Main segmentations of Ready-to-drink (often known as RTD) in China market include alcoholic RTD and non-alcoholic RTD. Alcoholic RTD, mainly alcopops, refers to certain flavored alcoholic beverages with relatively low alcohol content. Non-alcoholic RTD comprises many different types such as RTD coffee, RTD tea, soft drink, juice, energy drinks and dairy-based drinks. According to the […]

7 Marketing Secrets You Must Know in 2017

7 Marketing Secrets

With so many marketing domains at hand, marketing experts often find it difficult to excel in their domain and increase their sales. From digital marketing to network marketing, social media marketing services provided in the process to the pay-per-click marketing strategies; everything requires proper planning, organization, and perfect execution. In the past, learning from experience […]

Doing Business With WeChat: Today’s Must in China

Article contributed by Louise Frion of S.J. Grand Doing Business with Wechat: today’s must in China Today, some 468 million people are actively using Wechat, with 35% of them checking it over 30 times a day. Last year, users spent US$15.3 billion on mobile data using WeChat.  WeChat is therefore the fastest growing social media […]