Vuori in China: How it captures the underserved male athleisure segment
In October 2022, Vuori entered China through a deliberately sequenced market rollout, prioritizing brand positioning over rapid physical scale. This approach reflects both the attractiveness and the competitiveness of the local activewear landscape: The Chinese market for yoga apparel alone is projected to reach USD 3 billion by 2028, as the country’s broader sportswear industry […]