Daxue Talks 82: LinkedIn in China: The only unblocked western social network platform…or is it?
LinkedIn is one of the very few, or even only, western social network platforms accessible in China. But are there certain features of LinkedIn that cannot be seen? In this China business vlog, Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai) provide their insights on censorship as well as how top HR and […]
Daxue Talks 39: Are WeChat and Douyin suitable channels for B2B in China?
In this episode, Olivier Verot, a digital marketing specialist in China, discusses the use of social media such as WeChat and Douyin for B2B businesses in China. You will learn how to best leverage the potential of WeChat and Douyin for a B2B marketing strategy and which other platforms are best suited for the online […]
Podcast transcript #68: All the things you need to know for running B2B business on WeChat
Find here the China Paradigm 68 and find more about developing B2B business on WeChat, it includes the techniques in building WeChat official account, how to attract potential customers interested in using WeChat to buy things, and what functions of WeChat do China’s semiconductor companies take into account when doing marketing on it. Full transcript […]
Podcast transcript #58: WeChat expert in China, promoting user experience on WeChat
Find here the full transcript of China paradigm episode 58. Learn more about Clement Ledormeur’ story, a Wechat expert in China , and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone, I am Matthieu David, the founder of Daxue consulting and its podcast China Paradigm. And today, I […]
China Paradigm 68: Why using WeChat for B2B sales is a game-changer
In this episode of China paradigm, Larry Feng, Owner of Icfrom, speaks with Matthieu David about using WeChat for B2B sales. In this episode, Larry talks about electronics components and Icfrom’s target customers. He also mentions about how WeChat acts as the right platform for Icfrom for selling products internationally. 00:59 What’s the size of […]
Podcast transcript #39: An ultimate way for businesses to master social commerce in China
Find here the full China paradigm episode 39. Learn more about Adrien Fabry’s story in social commerce in China and find all the details and additional links below. Full transcript below: MATTHIEU DAVID: Hello everyone. I am Matthieu David, the founder of Daxue Consulting and this China marketing podcast, China Paradigm. Today I am with […]
China Paradigm 58: Becoming a thought leader on China tech
Clement Ledormeur, General Manager at 31TEN speaks with Matthieu David about the digital agency and China tech landscape. In this episode of China Paradigm, Clement talks about WeChat marketing includes mini-programs and mini-games. He also explains the difference between UX and UI frames, and introduces the loyalty program of the company. 1:29 What’s the size […]
Podcast transcript #1: How to switch from an agency to SaaS model in China
Find here the full transcript of China paradigm episode 1. Learn more about Thomas Graziani’s story in China and find all the details and additional links below. BECOME A WECHAT EXPERT BY LISTENING TO THE PODCAST Matthieu David: Hi everyone. I’m interviewing today Thomas Graziani, founder of WalkTheChat, and I am happy to interview you, […]
[Podcast] China paradigm #17: How to best engage consumers in China
In this episode of China Paradigm, Matthieu David interviews Eliza Mao, the customer service director at SPLIO, an omnichannel marketing platform helping brands manage their loyalty programs and marketing campaigns from one platform. In this interview, Eliza shares WeChat marketing strategies, online and offline strategy for customer engagement, and explains how to carry out successful […]
[Podcast] China paradigm #12: From WeChat to Douyin, how to master China’s e-commerce landscape
Matthieu David, founder of China Paradigm, interviews Jenny (Tingyi) Chen, Co-founder and COO of WalkTheChat, a WeChat marketing agency and software platform specialized in China’s e-commerce landscape. Chen describes how strong shared values allowed solidified the cross-cultural partnership with WalkTheChat’s other co-founder Thomas Graziani. Though neither of the co-founders are developers, they were able to […]
[Podcast] China paradigm #1: How to switch from an agency to SaaS model with Thomas Graziani
In this episode of China paradigm, Matthieu David interviews Thomas Graziani, founder of WalkTheChat. The podcast explores how he switched from an agency model to a SaaS product model in China, how to build a business in China, and what the product WalkTheChat can bring to e-commerce businesses to get access to the Chinese market […]
Optimising Your Wechat Marketing in China
Optimising Your Wechat Marketing in China Any company with an SNS marketing strategy in China need to incorporate WeChat (known as Weixin in Chinese). WeChat has 788 million users active every month, an increasing presence overseas, and concerted efforts to spread the use of the app to countries like India and Brazil. Projections suggest it will […]