Made-in-China wine: Chinese winemakers are upgrading their production

China has entered into the top 10 world’s biggest wine-producing countries. The past decade has seen the planting of over 120,000 hectares of vineyards, with eight large-scale regions and more than 200 wineries emerging. Chinese wines, like Australian wines, are considered new world wines- a term used by sommeliers to describe wines which are not […]

Ganbei! An In-Depth Guide to Chinese Drinking Culture

Modern day China has a rapidly growing wine and spirits market, with even some of the world’s most prestigious names like Château Lafite Rothschild taking root in China. But this market didn’t arise from China embracing Western drink products and consumerism, nor does it come from China’s rapid globalization and economic development over recent years.   […]

Chinese wine market 2.0: how COVID-19 and politics have reshaped the landscape

Chinese wine market

The Chinese wine market is expected to double in size in the coming decade, despite the major setback caused by the global pandemic. The total imports of bottled wine have seen a stable growth since 2006, from 2.25m nine-litre cases to 50.5m in 2019. Data from Vinexpo reveals the imported wine market in China has […]

Premium wine in China: Cabernet sauvignon is the most popular grape variety in China

premium wine market in China analysis on grape varieties and import locations

Although traditionally, Chinese alcohol consumers have always favored Baijiu, a strong liquor distilled from fermented sorghum, with increased globalization in the past decades, consumers have begun to adopt a variety of imported liquors such as wine. While Chinese wine consumption is still low, only 1.5 liters a person in 2019, over the years, wine has […]

Podcast transcript #41: Selling wine in China in an unconventional way

Selling wine in China

Find here the full China paradigm episode 41. Learn more about Claudia Masueger’s story in selling wine in China and find all the details and additional links below. Full transcript below: Matthieu David: ​ Hello everyone. I am Matthieu David the founder of Daxue consulting and its China marketing podcast, China Paradigm. Today I am with Claudia Masueger, the founder […]

Who are the New Chinese Wine Consumers for 2016?

Chinese Wine Consumers

To know more about the Chinese Wine Consumers in 2016, contact us at dx@daxueconsulting.com The New Chinese Wine Consumers in 2016 Since the turn of the twenty-first century, the wine industry in China has grown rapidly and it will continue to do so. Recent data found that the total volume of sales of still grape wine […]

The Chinese red wine market, both promising and difficult

market research China red wine

The Chinese red wine market, both promising and difficult for foreign companies Cultural values influencing Chinese red wine consumption With 1.86 red wine bottles sold in 2013, China has overtaken France as the world’s biggest red wine consumer. The colour plays a crucial role in the success of red wine in China as red is […]