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This article reveals the most popular foreign food among Chinese consumers and introduces them per country. Chinese consumers continue to prioritize material goods like clothes but are allocating more of their income to lifestyle services and experiences such as food experience and discovery. Through a recent survey it shows that the closer it gets to the Chinese consumer eating habits, the easier it gains popularity, such as Japanese cuisine and Korean cuisine. Pasta is the closest to Chinese food in western cuisine, which is therefore very popular with the masses of traditional Chinese diners. Middle and high-end consumers are also willing to try authentic famous foreign food such as juicy steaks from Australia and Canadian ice wine.
Most Popular Foreign Food among Chinese Consumers
Japanese Cuisine
Japan is the third most popular destination for Chinese tourists, behind Taiwan and South Korea. On September 9, 2015, the Japan External Trade Organization (JETRO) released a survey made upon Chinese consumers’ perceptions of the Japanese products. It has shown that Chinese consumers often buy originally imported foods from Japan; due to their trust in Japanese products. In addition, the Japanese restaurant is also the first place in the foreign cuisine restaurant frequented by Chinese consumers. Japan External Trade Organization in July made an investigation of the regular purchase of imported food originating in the country to 1200 men and women living in China. The results showed that the proportion of people who preferred Japanese taste increased from 42.2% in December 2014 to 53.5% one year later. Regarding the most frequented restaurant, Japanese cuisine had the highest percentage with 36.4% ranking first among the different foreign cuisine while the Korean cuisine accounted for 33.3%. The impression that Japanese food is healthy seems to be more and more popular among the Chinese middle and upper class.
Korean Barbecue
Italian Pasta
Australia Steak
Canadian Icewine
Canada is a new wine producing country and ice wine is a signature of Canadian wine which enjoys a high visibility in China. It is a type of dessert wine produced from grapes that have been frozen while still on the vine. In recent years, its exports to China continue to rise and the ice wine has been very popular among the high-end market in China, At present, China is the largest export market for Canadian ice wine. There are nearly 3 million related information of Canadian cuisine on Baidu search, among which the keywords Icewine has more than 1.5 million related information.
Food consumption patterns in mainland China have changed considerably as living standards have risen and more Chinese consumers are exposed to a greater diversity of choice, both locally and by traveling abroad. Chinese consumers are becoming increasingly perceptive and more are seeking the following qualities when making purchases:
- Higher quality
- Confidence in food safety and ingredients’ integrity
- Modern packaging
- Variety
- Convenience
- Better nutritional value
- Freshness
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