Brief Market Overview of Chengdu

Share on linkedin
Share on twitter
Share on facebook
Share on email

Chengdu is the capital of Sichuan province in Southwest China. The urban area houses 14,047,625 inhabitants: 7,123,697 within the municipality’s nine districts and 6,730,749 in the surrounding region.

As China’s national treasure, the giant pander is one of the rarest animal in the world. Chengdu owns the most giant panders in the world. The total number of giant panders in the world is estimated to be 1,500, including those living in the wild, 80% of which are in Sichuan Province.

In 2008, after the release of the Hollywood blockbuster Kung Fu Panda, DreamWorks CEO Jeffrey Katzenberg and other DreamWorks members visited the city of Chengdu. In addition to seeing live pandas, crew members learned about the local culture. And increasing foreigners learnt about the natural environment and business environment in Chengdu. Katzenberg has stated that Kung Fu Panda 2 incorporates many elements of Chengdu in the film. The film’s landscape and architecture also found inspiration from those found at Mount Qingcheng, a renowned Taoist mountain. In an interview with Movieline, Berger stated that ‘we never really thought of this as a movie set in China for Americans; it’s a movie set in an mythical, universalized China for everyone in the world.

marketing research china
We are unable to validate your subscription, make sure your information is correct!
Thank you for your subscription!

Subscribe to our weekly newsletter

Stay updated on the Chinese market

Contact us