China market research: Diapers in China
A decade ago, China’s market for disposable diapers was nearly nonexistent. Families used a combination of cloth diapers and “split pants,” baby pants with a large slit in the back that support the traditional method of potty training. Today, the Chinese diaper market is exploding and major diaper brands expect it to continue to grow. […]
China market research: Wedding candies
Chinese people love sweet food because it represents happiness and harmony. In China, on the Spring Festival or wedding, people all eat candies to pray for sweet life. Even though candy is becoming more popular with the integration of western sweets, such as chocolate, into Chinese culture, the consumption of candies in China is still […]
Market research: Maternity clothes in China
Maternity clothes around the world have been undergoing significant changes. In both Eastern and Western cultures, there is greater demand for fashionable maternity clothes. In Western cultures the influence of celebrity culture means that pregnant women in the public eye are taking the lead on maternity fashion. As a result, pregnant women are no longer […]
Health care products market in China
With the advancement of infrastructure, the Chinese healthcare industry is entering into a new era of development. A large population-base along with increasing aging population, and continuously growing prevalence of lifestyle diseases are further supporting the advancement of the industry. Moreover, increased government spending, worth US $120 Billion in 2010 has also facilitated the development […]
Distribution: Ice cream in China
Competition in China’s ice cream sector is turning red hot as market players are unveiling their bold expansion plans. International and domestic brands are well-armed with various production, marketing and distribution tactics for the looming war that will determine the nation’s ice cream king. The odds-on favourites to scope up the title as top ice […]
P&G in China
With the aim to penetrate deeper into the fast-growing Chinese market, Procter& Gamble recently began the construction of a new manufacturing facility in Guangzhou (广州), China. It has also announced plans to reduce costs by $10 billion by 2016 and invest more in the emerging markets. It is likely to add 20 new manufacturing units in Brazil, China […]
Market research: Skin care in China
Aggressive new product launches along with increasing awareness about professional skin care products will enable the cosmetics market in China to grow significantly in the next two years. Currently, China provides one of the fastest growing and still untapped cosmetics markets in the world. The skin care segment in particular, has been a key growth […]
Diageo in China
Diageo is the leading Premium Alcohol Drinks company and operates within 180 countries globally. It is listed both on the London and New York Stock exchanges. It is headquartered in London with an annual net sales value turnover of 5000 million GBP and an operating profit of 1600 million GBP. It employs approximately 22,000 people […]
China Stratey: Unilever in China
Recent moves by Unilever to raise 300 million RMB may appear modest in scale, but the decision by the consumer goods group behind Dove shampoo, Cornetto ice creams and Lipton tea to launch a so-called “dim sum bond”, denominated in RMB, has further underlined its Chinese ambitions. The Anglo-Dutch multinational has, by its own admission, faltered […]
Korean movies in China
Chinese press and film journals have reported extensively on the Korean film industry; the “Korean wave” (hanliu in Chinese or hallyu in Korean) reached China years ago. Of course, Korean, Japanese, Thai films are widely available in China through pirated DVDs. China’s film market is a very different one than Korea and Japan, in part […]
Swimming equipments market in China
In the summer, especially in this Olympic year, the pool can go one of a couple ways: a great spot to relax and cool down or the perfect place to get your sweat on and kick up (no pun intended) your fitness goals. That equipment you see Olympians like Natalie Coughlin warming up with or […]
Sports shoes market in China
When it comes to sports shoes, one must segment the market: Athletic Footwear (Aerobic, Baseball, Basketball, Cricket, Cross-Training, Soccer, Running, Tennis, Walking, Hiking, Hockey, Athleisure & others), Outdoor/Rugged, Casual, Dress/Formal and Footwear Accessories. China has become the world’s largest production base and exporter of shoes, thanks to the fast growing shoe industry. The Chinese shoe […]