Beyond sugar-free: What’s next for the soft drinks market in China
The soft drinks market in China encompasses ready-to-drink, non-alcoholic beverages (including concentrates) with 0.5% or less of ethanol. It includes bottled water, fruit and vegetable juices, protein beverages, carbonated beverages (sodas), and others, for a total of 11 major categories. The industry is undergoing a fundamental transformation: growth is shifting from volume to value and […]
Basketball in China: An unshakable market cruising along strong regulatory tailwinds
When the Phoenix Suns and Brooklyn Nets tipped off in Macao in October 2025, the headlines focused on the NBA’s return to Mainland China after a six-year freeze-out. While the NBA was shut out, an enormous domestic basketball market grew up. Today, China is the world’s second biggest basketball market behind the United States, propelled […]
The luxury watch market in China: Status, sophistication and counterfeiting
Despite broader economic challenges and a slowdown in the overall luxury sector, luxury watches continue to hold strong appeal among affluent Chinese consumers, increasingly viewed as a smart alternative investment during times of economic uncertainty. In 2024, the luxury watch market in China was valued at approximately USD 18.12 billion, reflecting steady growth, with an […]
Beyond Baijiu: Young consumers, e-commerce, and premium experiences redefining Chinese alcoholic beverage market
The Chinese alcohol market continues to lead globally, reaffirming its position as the world’s largest by market value. According to the latest report from the Chinese Alcoholic Beverage Industry Association (中国酒业协会), China’s brewing industry achieved sales revenue of RMB 1.08 trillion (approximately USD 148 billion) in 2024, reflecting a robust 9.3% year-on-year growth. Concurrently, total […]
Growing demand for dairy products boosts the Chinese milk market
In recent years, the Chinese milk market has experienced continuous growth in sales. Consumers are increasingly more aware of the nutritional benefits of dairy products and are more willing to buy milk, especially healthier options with high protein, calcium, and vitamin B content. In China’s competitive market, it can be a challenge for new brands […]
Focus on Cornell in China
The Ivy League in America is composed of 8 famous universities in northeast America: Brown University, Columbia University, Cornell University, Dartmouth College, Harvard University, University of Pennsylvania, Princeton University and Yale University. They are all famous, and enjoy a high reputation in academics. Among them, Cornell is the youngest, the only one that was set […]
Focus on Stanford in China
Stanford University, whose formal name is Leland Stanford Junior University, is one of the world’s best universities. It was set up in 1891 by Leland Stanford in memory of his son who died early, and is located in Stanford, near San Francisco. With an area of 35 kilometers, it is the second largest university in […]
Focus on Cambridge in China
Located in Cambridge, England, the University of Cambridge is one of the world’s top universities. Many famous scientists, literates and statesmen come from this university. Cambridge is a member of the Russell Group of Universities and the Coimbra Group. In the rankings made by famous newspapers and research institutes, it has come to the top […]
LA MER in China: how LA MER became one of Chinese consumers’ favorite beauty brands
LA MER has a legendary brand story that distinguishes it from any other cosmetics company. While most skincare products come from laboratories, LA MER is developed by a space physicist – Max Huber. Huber had suffered burns during an experiment and therefore spent years searching for ways to heal his damaged skin but could not […]
Focus on Yale in China
Located in New Haven, Connecticut, Yale University, which was founded in 1701, is the third oldest university in America, following Harvard and College of William and Mary. While Harvard puts more attention on graduate education and College of William and Mary is better at undergraduate education, both the graduate and undergraduate education in Yale are […]
Focus on Wharton in China
Located in Philadelphia, Wharton Business School of the University of Pennsylvania is one of the world’s best business schools. Founded in 1881, it is the first business school in American universities. The goal of this business school is to teach business related knowledge, and train professional people to lead the world and speed up its […]
Is China’s yacht industry getting some wind in its sails?
Despite such huge pools of potential buyers, China’s yacht industry is still at a relatively early stage of development. However, during the last decades, new yacht manufacturers, brand sales agents, yacht consumers, private clubs, and exhibitions have mushroomed nationwide. Meanwhile, yacht production in China is gradually increasing, jumping from 29,100 in 2011 to 48,300 units […]