[Podcast] China Paradigm 43: How to make a profitable e-commerce store in China
Michael Simonet is a China eCommerce specialist and entrepreneur. In this episode of China Paradigms conducted by Matthieu David, we learn in-depth about his e-commerce experience with cheese during his time at the company Swissmooh, a dairy company that has experienced success in China, climbing to the top of Tmall’s cheese sales. Michael’s current company, […]
American entrepreneur competing in the healthy tea market in China: China Paradigm transcript #27 with Martin Papp from Papp’s tea
This transcript is based on our interview with Martin Papp. Martin has been active in the healthy tea market in China for more than 5 years. He has been developing his beverage company since 2014. PAPP’S TEA is headquartered in Beijing. They sells their healthy tea drinks through private channels but also through Wagas and […]
Podcast transcript #26: Understanding the search in China with a digital expert
Find here the China paradigm episode 26. Learn more about Olivier Verot story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I am Matthieu David, the founder of Daxue consulting and its China marketing podcast, China Paradigms, and today, we have Olivier Verot. You have […]
[Podcast] China Paradigm 42: How to drive corporate innovation in China
XNode is a Global Platform for Innovation in China. China Paradigm interviewed Matthieu Bodin and Adriana Verde Rios, the international growth director and program director respectively. Learn about what programs are available for entrepreneurs in China and how to drive corporate innovation in China, highlights of the episode include: What XNode offers for innovation programs […]
Podcast transcript #25: How to leverage Chinese mobile payment overseas
Find here the China paradigm episode 25. Learn more about Annie Guo’s story in China and find all the details and additional links below. Full transcript below: Matthieu: Hello, everyone. I am Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China Paradigm. Today, I am with Annie Guo. So, we found out […]
Podcast transcript #24: Confessions of a foreign KOL in China
Find here the China paradigm episode 24. Learn more about Lauren Hallanan’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. This is Matthieu David, the founder of Daxue Consulting, and this China business podcast, China Paradigm. Today, I am with Lauren Hallanan, VP of […]
Podcast transcript #23: what is the future of digital signage in China?
Find here the China paradigm episode 23. Learn more about Dmitry Shkylar’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hi, everyone. I’m Matthieu David, the founder of Daxue Consulting and its China business podcast, China Paradigm. Today I am meeting with Dmitry Shklyar. BECOME AN […]
Podcast transcript #22: tips and tricks to work on your brand DNA in China
Find here the China paradigm episode 22. Learn more about Louis Houdart’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I am Matthieu David, Founder of Daxue Consulting, and this China marketing podcast, China Paradigm, and today we are with Louis Houdart. Thank you […]
[Podcast] China Paradigm 41: How to start a trendy wine chain in China
Matthieu David interviews Claudia Masueger, who started the friendly, casual and fun wine chain in China, CHEERS Wine. With new stores opening up all over China, we learn the strategy behind the startup, how does Claudia experience so much success in a market that is not known to be welcoming to wine? Highlights of this […]
[Podcast] China Paradigm 40: The future of Baidu, Google and other digital marketing insights in China
Cases that demonstrate what silent marketing is How to define an audience with precision SEO and SEM in China, are search engines dead? Why the total number of websites is declining in China, and what this means for marketers Secret predictions on Google’s future, and how it will manage competition with Amazon ACCESS THE TRANSCRIPT […]
[Podcast] China Paradigm 39: How to run a successful social commerce campaign in China
Adrien Fabry, serial entrepreneur and current general manager of Phoceis Agency in China, explain all the tips, tricks and insights of a social commerce campaign in China. In this episode of China Paradigms conducted by Matthieu David, we learn not only about different Chinese social media platforms but also practical advice on budgeting, chat boxes, […]
Chinese-Swedish entrepreneur in the market for fitness apps in China develops a unique product/service to target local’s paid fitness market: China Paradigm transcript #21 with Tom Xiong from Move Shanghai
This transcript is based on our interview with Tom Xiong, a serial entrepreneur and a key figure in the market for fitness apps in China. He is the founder of Move Shanghai. Move Shanghai is one of the most interesting players in the market for fitness apps in China (explore how and why China’s fitness industry is […]