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Digital advertising in China, using simple platforms to engage Chinese customers: China Paradigm transcript #121 with Jie Zhang

digital marketing in China

Founded AdChina in 2015, AdChina.io provides a SaaS-based solution allowing foreign companies to do digital advertising in China across many local platforms. They received their first round of VC investment in 2019. Founder Jie Zhang’s educational experience was at Fudan University, where he studied physics. His previous work experience includes 10 years working for Huawei, […]

Successful co-founders on how to scale a restaurant business in China by creating unique and adaptable restaurant brands: China Paradigm transcript #112 with Gennadii Bochkar and Chen Feng

Gennadii Bochkar and Chen Feng are co-founders of a chain of restaurant bars in China. Shanghai residents will be very familiar with some of their brands such as Bites & Brews, Blue Frog, Barbarian, and Nomad among others. Here, they offer insights into how to successfully scale a restaurant business in China. They don’t concentrate […]

China Paradigm 123: Representing niche beauty brands in China

niche beauty brands in China

We interview Jean-Philippe Benoist, Founder and CEO at GED. GED helps establish cosmetics and niche beauty brands in China on eCommerce platforms and helps them drive sales in the Chinese market. Their services include both distribution and marketing. So what is GED’s winning formula for niche beauty brands integration on the Chinese market, which products […]

China Paradigm 122: Angel-investing in China with a 26% compound return

Angel-investing in China

Angel-investing in China with a 26% compound return In this episode of China Paradigm, we interview Philip Beck. Philip Beck – 贝曦贤 is an Australian-born entrepreneur who’s been living and working in China since 2005. After 32 years across Asia-Pacific (1976-2008) as CEO and/or COO of publicly-listed international 4A’s media agencies and recruitment companies, Philip […]