Nike’s lunar New Year commercial: Why Nike’s first Chinese New Year ad is a big success
According to the Chinese zodiac, the coming new year is the year of the rat. Alert, nimble and intelligent, the rat is the first of the 12-animal-cycle. Along with a special Chinese New Year collection, which draws inspiration from traditional Chinese themes such as paper-cut folklore, Nike celebrates the Chinese New Year with its first […]
Lancôme in China: Case study
How the luxury cosmetics house From France won the hearts of Chinese cosmetics consumers Lancôme Paris, better known as Lancôme, is a cosmetics brand founded by Armand Petitjean in 1935. As a French luxury cosmetics house, Lancôme is part of the luxury products industry, which offers skin care, fragrances, and makeup at higher-end prices. Its brand […]
The meat market in China: Pork making way for the growth of Beef
The meat market in China is the second largest sector in the country’s retail food market, after the fresh vegetables sector. However, it is one of the last to be affected by the development of new retail. Much of the meat sold in retail outlets are sold at traditional wet markets, most of which are in open-air market […]
Top 10 foreign male celebrities in China 2020
Korean celebrities in China are favored In 2020, due to dynamic culture pattern, cultural similarity and changing Chinese preferences, Asian, especially South Korean the most famous foreign male celebrities in China. However, western male stars are also favored by Chinese. According to a topic on Baidu Tieba (Simliar to Reddit in China), Chinese people are […]
Marketing research: Chinese celebrity brand endorsers
The influence of Chinese celebrity brand endorsers has become less generalized Looking back to the early 2010’s, the top Chinese celebrity brand endorsers were mostly easily accepted by the general public. There was no big controversy over who is the most fit brand endorser as there was much less national celebrities back then. The celebrities […]
The smartphone market in China: Still largely untapped
The total number of Chinese smartphone users has reached 748 million in 2019. Approximately 53% of the population uses smartphones, leaving much of the smartphone market in China untapped. This number is expected to reach 868 million by 2023. With the sudden prevalence of smartphones in China, smartphone user habits are different in China from […]
The 10 most epic China marketing campaigns of 2019
Trends of the top China marketing campaigns of 2019 2019 brought creative China marketing campaigns from many industries. Our team looked at the marketing campaigns of 2019 and chose ten of the most epic to analyze. Some of the trends observed in 2019 that we expect to stay for 2020 were co-branding, social media marketing, […]
Podcast Transcript #77: Promote the effective development of premium retail brands in China
Find here the China Paradigm 77. In today’s interview, we have a comprehensive perception of how to promote the premium retail brands in China, to what extent should foreign luxury watches in China balance the online and offline marketplace, and why customer service in the Chinese retail market is the most important to increase sales. […]
Increase Brand Awareness with Brand Independence | Business event in Shanghai
🗓️ Date: January 9th, 2019 from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your private traffic and your community. 💰 Price: […]
China Paradigm 85: Why the 21st century Karl Marx would build a brand to communicate ideology
Matthieu David interviews Fashionable Futures’ Kate Padget-Koh, a Founder & Consultant, Industry Expert in Fashion, and Kanch Porta-Panjabi, a Founder & Entrepreneur. Their company specializes in helping clients build sustainable fashion brands in China. What Fashionable Futures’ definition of sustainability is and what their superpower is when it comes to developing brands will be the […]
How brand independence can maximize profits | workshop in Shanghai
One-Day Training and Workshops On Brand Independence 🗓️ Date: March 5th, 2020, from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your […]
What is brand independence in China? | Workshop by daxue consulting
One-Day Training and Workshops On Brand Independence 🗓️ Date: March 5th, 2020 from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your […]