Market research: Clarins in China
Clarins, a French cosmetics company, was established in 1954. In the early 1970s, it signed exclusive contracts with agents all over the world, and began its international expansion campaign. In 1981, it established its first subsidiary in America. Now, the company owns 19 subsidiaries, its products are sold in over 150 countries, and it has […]
Market analysis: Mary Kay in china
Mary Kay is one of the world’s biggest direct selling enterprises of skin care products and cosmetics. This brand was established by Ms. Mary Kay Ash in 1963 in Dallas, Texas. Now, it operates its business in over 30 countries and districts with over 5,000 employees and over 1.8 million beauty consultants. Ms. Mary Kay […]
Market analysis: Garnier in China
Garnier, named after Alfred Amour Garnier, the French chemist, was founded in 1903 when Garnier invented a hair washing product using plant extracts. Later the brand was bought by L’Oreal Paris, and became one of the brands of L’Oreal Group. Currently, it is the second largest brand in L’Oreal. Despite its great success, Garnier still […]
Market analysis: Alcoholic beverages in mid-China
Trends The consumption of alcohol drinks in mid-China grew steadily and rapidly during 2011. Due to China’s new drunk-driving regulations, there have been adjustments in the local alcohol market. Due to growing health concerns in China, more and more consumers are choosing drinks with a low alcohol content. Generally speaking, the local market in mid-China behaves […]
Market analysis: Avon in China
In 1886, David McConnell founded the California Perfume Company. In 1939, due to his admiration for William Shakespeare, he renamed the company Avon, named after a river in Shakespeare’s hometown. For more than a hundred years, Avon has maintained its core company values: trust, respect, humility and high standard. Now, Avon is headquartered in New […]
Chinese and wine
China is a country with prosperous civilization, and the culture of wine is rich here. As early as five thousand years ago, the ancient people in China had begun to produce and drink wines. The Chinese people have been giving wines lavish praise. Currently, there are many famous brands of wines in China. Also with […]
Retailing Myth:H&M
Master in Europe At present, H&M is not strange to most people, because we almost can see the logo at every department in relative developed cities in China. It is becoming more and more popular with people at all ages. H&M, short for Hennes&Mauritz AB, is founded by Erling Persson in Sweden in 1947 and […]
The Market of Soft Drinks in China
Soft Drinks in China: classification Soft drink is defined as either manmade or natural drinks that contain alcohol less than 0.5% in mass. In China, soft drinks are put in the following categories: Carbonated drinks, like Coca Cola, Pepsi, Fanta, Mirinda, and 7-Up. Fruit juice drinks, like Huiyuan(汇源)，Guolicheng(果粒橙). Vegetable juice drinks, like Nongfuguoyuan(农夫果园). Dairy products […]
Folli Follie in China
Affordable luxury Folli Follie Group is an international Greek company which is famous for jewllery, watches and fashion accessories. It has a history of 38 years and is now covering a large market share throughout the world in 25 countries with more than 390 exclusive shops. The company applies the integration of manufacturing and retailing […]
Market Analysis on: Lipton in China
Lipton history “Lipton” is the world’s largest tea brand. Thomas · Lipton is the brand’s founder. Have once, go traveling’s Lipton came to the famous tea grown Ceylon. Ceylon tea is English very much, but the high price drinks only can enjoy a polite society. Lipton sensitive to realize that, if we can make tea […]
Market report: Geely in China
Market report: Geely in China To see more about automotive market in China : click here Geely: Road to Success Established in 1986, Geely is a large privately-owned enterprise that produces cars and spare parts for cars. Since entering the car manufacturing field in 1997, Geely has quickly developed into China’s major brand in mid […]
Market report: Hilton in China
Hilton: the hotel empire Hilton International Hotel Group is the branch of Hilton Group Company, whose headquarters lies in England. It has the right to use the trademark ‘Hilton’ in all countries in the world except for America. There are 261 Hilton hotels, 142 Scandic Hotels that aim at the middle class market. and 18 […]