Wanda in China
Born in 1988 in Dalian(大连), Wanda now is doing business in commercial real estate, senior hotel, tourism, culture industry, and chain stores. The annual income reached 105.1 billion yuan, and paid an annual tax of 16.3 billion yuan. Now there are 49 Wanda Plazas, 26 five-star hotels, 730 film screens, 40 department stores, and 45 supermarket-style karaokes […]
Market study: Belle in China
Belle is a private company group in the shoe industry. It was founded in 1992, and now it has an annual turnover of 23.7 billion yuan (according to 2010 statistics). Now Belle has established partnerships with notable international brands such as Nike, Adidas, New Balance, Bata and Levi’s. Currently, Belle has ten famous shoe brands: […]
Market study: Ritz Carlton in China
Ritz-Carlton is under the administration of Ritz-Carlton Hotel Company, and it has now over 38,000 employees and over 70 hotel properties. As the world’s first class luxury hotel brand, Ritz Carlton has always promoted its history of tradition ever since it was founded in the 19th century. Due to its association with nobility and luxury, it […]
Market research: Burberry and Coach
Despite the global recession, Chinese consumers’ willingness to purchase luxury goods remains intact. Even when facing the threat of the 2008 financial crisis and its after effects, the demand for luxury goods in the Chinese market is still growing. Over the past few years, many international luxury brands sensed this opportunity for expansion and entered the […]
Market study: Henan Jinxing Brewery Group
Jinxing Brewery Group, established in October 1995, is a large Chinese beer company. Its yearly production amounts to two million tons, making it the largest beer brewer in the Henan(河南) Province. In addition, it has been one of the top four Chinese beer companies for four consecutively years. Currently, it has 18 production bases in […]
Market report: Saab in China
Saab: a welcome brand in Europe Saab is a Swedish car brand. Its originaly used to be a plane manufacturer, but in 1947, it successfully launched its first car, the Saab 92. This model was very advanced for the time because Saab utilized its experience in making planes into its design of the car. Saab […]
Market research: Education for 12-18 years old in China
Background Chinese students face fierce competition in school from the very first day of classes. They have no choice but to put nearly all their time and effort into studying if they hope to outdo their fellow classmates. Throughout a student’s career from primary school to high school, they are constantly worrying about getting the […]
Market research: Underwear in China
Underwear, a once private topic that people did not often talk about, has now become an indispensable component to modern life. For most young fashionable ladies, they know a lot of underwear brands, such as EmbryForm, Aimer, Ordifen, Gujin(古今), MarieClaire and A-Fontane, etc. According to statistics, the underwear market in China has been growing at […]
Market research: Sports in China
Currently, the sports industry contributes about 2% to a country’s GDP in western world, but in China, it is the other way around. In China, the sports industry GDP accounts for less than 5% of gross GDP. In America, for example, sports events are almost all industrialized into professional leagues such as the NBA, NFL, […]
Market research: USB keys in China
As various industries set higher requirements for information security, secure storage based on hardware is gradually replacing secure storage based on software functions. As a result, the secure storage chip market has experienced rapid growth. At the same time, as a main production base for U disks, storage cards, and SSD hard disks, China has […]
Market research: Razor market in China
Although razors have been in existence since the Bronze Age, its modern counterpart was not invented until the 18th century and electric razors were not invented until the 1930s. In the 21st century, the safety razor- both electric and non-electric – is the most commonly used razor by both men and women, but other kinds […]
Pizza chain restaurants and frozen pizza in China
Pizza originated from Italy, but there are people who think pizza is from China. In China, pizza is the most popular Italian food. According to statistics, Pizza Hut only already has more than 500 chain restaurants. In recent years frozen pizza is more and more popular in the Chinese market. It is quick and easy. […]