International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting
How foreign brands can leverage Chinese elements to approach the consumers For the rest of the world, it might already be a brand-new year, but not for Chinese people. The Chinese Lunar New Year is on the 5th of February in 2019. It is the most important traditional Chinese festival, which is also known as […]
Is pricing strategy a key to the success of your product in the Chinese market?
Daxue Consulting CEO, Matthieu David gives insight on the methodologies used to decide a pricing strategy in China. As an example, methodologies include a comprehensive price audit of the product categories, both through store checks and online marketplace and e-commerce scrapping. Benchmarking metrics of key market players, along with brands from different sectors but offering […]
D&G issue in China: Why the video about chopsticks suddenly went viral on Chinese social media | Daxue Consulting
The D&G issue in China and Daxue Consulting suggestions for international brands on the Chinese market Two weeks ago, several official news accounts and KOLs on different social media platforms in China, including Weibo, WeChat, Tencent Video (腾讯视频，a Chinese video streaming website with over 500 million mobile monthly active users and 63 million subscribers) and Bilibili (a […]
How the Chinese brand “Three squirrels” uses Meng Culture to become No. 1
China went “nuts” again over the Chinese nut brand “Three Squirrels”. During the passing double 11 shopping festival (双十一) in China, a shopping festival launched by Alibaba as a Chinese version of Black Friday, Three Squirrels, again, achieved huge success: It only took them 9 minutes and 26 seconds to reach a GMV (gross merchandise […]
A Chinese life – Chinese demographics
China has the biggest population in the world. 1.4 billion people in 2014, up more than 385 million since 1980! And even if the growth is decreasing and will probably hit its peak before 2035, that’s a huge and largely untapped potential for consumer demand! Who are they though? Through this video, we propose an […]
Luxury goods market in China
Luxury goods market in China: Optimistic Prospects? The potential of luxury goods market in China It is predicted that China will account for about 20%, and ¥180 billion luxury sales in the world in the year of 2011. Even during the global recession, sales of luxury goods in China mainland increased by 16%, reaching nearly […]
Distribution Network in Beijing
The attractiveness of the Chinese market to foreign brands is undeniable. The continuous growth of China’s economy, along with its huge future potential and important transformations bringing more accessibility, is inspiring most of overseas companies. However, the complex arrangement of people, storage facilities and transportation systems within the world’s biggest population is a real challenge […]
Gift giving culture in Chinese business
Gift giving culture in Chinese business When in Rome, do as the Romans do As one of the two world’s largest economies, China never loses its appeal to foreign investors to bring their business sin and take a slice of this lucrative pie. Its huge population size, sternly growing economy due to Chinese government’s investment-led […]
How to enter Chinese distribution market
8 tips on … how to enter Chinese distribution market With China’s quickly expanding economy and population, many companies have set their eyes on how to enter Chinese distribution market. Indeed, since the last decade a wide range of international small and medium sized enterprises has started selling to the wide distribution market that is […]
Online research: How to sell on Wechat?
Online research: How to sell on Wechat? The market of e-commerce has been rapidly developing for the past few years in China. WeChat, an app enabling people to communicate via quick messages, has recently added a new option allowing businesses to sell their products. Every year, the number of mobile phone users is rocketing. 25% […]
France, Germany, Italy, Europe and Chinese students
France, Germany, Italy, Europe and Chinese students After the United-States, Europe is the second destination Chinese students consider when applying for an overseas education. The United-Kingdom remains by far the most popular destination in Europe due to the language, while France and Germany also host a large community of Chinese students. Italy, remains on the […]
How to sell to Chinese Women on the cosmetic market
How to sell to Chinese Women on the cosmetic market Chinese women have become the main consumer of cosmetics market. Market research and analysis shows that in the field of cosmetics consumer demands may be roughly divided into physical needs and psychological needs according to Maslow’s demand hierarchy theory. Consequently, Chinese female customers are rational […]