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China Paradigm 77: How to introduce a premium brand to China with Mike Hofmann

introduce a premium brand to China

In this episode of China Paradigm, Mike Hofmann, Managing Director at Melchers (Beijing) Ltd., speaks with Matthieu David-Experton about supporting the exportation and operations of companies in China. 1:02 About Melchers 3:48 Net sales 5:27 Melchers’ case studies that are most illustrative of China 8:09 Competing with other companies 10:06 Elements and circumstances to why […]

China Paradigm 68: Why using WeChat for B2B sales is a game-changer

Wechat for B2B sales

In this episode of China paradigm, Larry Feng, Owner of Icfrom, speaks with Matthieu David about using WeChat for B2B sales. In this episode, Larry talks about electronics components and Icfrom’s target customers. He also mentions about how WeChat acts as the right platform for Icfrom for selling products internationally. 00:59 What’s the size of […]

Podcast transcript #34: Essential skills for business negotiation in China

business negotiation in China

Find here the full China paradigm episode 34. Learn more about Nicolas Clement’s story and business negotiation in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I am Matthieu David, the founder of Daxue consulting and its podcast China marketing podcast, China Paradigm. Today I am with Nicolas Clement, who is […]

China Paradigm 54: Marketing French cuisine and wine in China

french restaurant in China

Charles Carrard, China General Manager of chez Boisset la Famille des Grands Vins, speaks with Matthieu David about opening a French restaurant in China and running wine business. In this episode of China Paradigm, Charles talks about his personal career path, the challenges of running restaurants in China and the ”New Retail“ wine business. 1:51 […]

China Paradigm 53: How to start a digital communications and translation business in China

translation business in China

Stephane Choury, Co-Founder of HI-COM, speaks with Matthieu David about the Chinese market in translation and digital communication business. In this episode of China Paradigms, Stephane talks about the business model of his translation business in China, as well as the products, services and client acquisition. He also talks about how does technology affect the […]

China Paradigm 51: China’s B2B Tech Industry from a PR Perspective

China's B2B Tech Industry

Simon Vericel, Founder and MD of Influence Matters, speaks with Matthieu David-Experton about China’s B2B Tech Industry. In this episode of China Pardigm, Simon talks about the focus of his company, the difference between the subdivided PR field, and also B2B technology. 2:37 The story of the Influence Matters 6:32 The size of the Influence […]