The adult toys market in China: untapped economic potential
Over the past 20 years, China has become more and more open. Sex is still a sensitive subject but consumer attitudes and the policies of the Chinese government are more flexible. The adult toys market in China is unfolding and is largely untapped. Download our report on China’s adult toys market E-commerce, brand image, strong consumer […]
Hello Kitty in China: Case study of an iconic character
Hello Kitty, a well-known Japanese character that is enormously popular in China. Today it appears on every conceivable product, ranging from pencil cases and chainsaws to passenger jets. The phenomena of Hello Kitty in China is worth studying because of its success and popularity among women and children. Hello Kitty’s history Hello Kitty is a […]
Comparing SARS and Coronavirus economic impact
The novel coronavirus pneumonia (now known as COVID-19) was first encountered in the city Wuhan in December 2019. Like other coronaviruses, COVID-19 can cause various symptoms such as fever, coughing, and shortness of breath. In 2002 and 2003, Severe Acute Respiratory Syndrome (SARS-CoV) plagued China. The novel coronavirus outbreak echos that of SARS in 2003, […]
White-collar workers in China: Chasing the Chinese dream on 8,000 to 11,000 RMB a month
Similar to western countries, white-collar workers in China are widely pictured as symbols of leisure-oriented lifestyles. With supposed decent pay, a nice office, and stylish clothing. However, with inflation and surging housing prices, white collars lead a more difficult life than expected. Drafted in early 2012, the criteria circulating on the internet that classify white-collar […]
Chinese reactions to Kobe Bryant’s death show influence has no boundaries
When news of the NBA legend Kobe Bryant’s death broke on Sunday, January 27th, 2020, his death was mourned around the world, especially in China. Chinese reactions to Kobe Bryant’s death shows how he was beloved to the nation. The hashtag about Kobe Bryant’s death (#科比去世#) on Sina Weibo had accumulated about 6.5 billion views […]
Nike’s lunar New Year commercial: Why Nike’s first Chinese New Year ad is a big success
According to the Chinese zodiac, the coming new year is the year of the rat. Alert, nimble and intelligent, the rat is the first of the 12-animal-cycle. Along with a special Chinese New Year collection, which draws inspiration from traditional Chinese themes such as paper-cut folklore, Nike celebrates the Chinese New Year with its first […]
Top 10 foreign male celebrities in China 2020
Korean celebrities in China are favored In 2020, due to dynamic culture pattern, cultural similarity and changing Chinese preferences, Asian, especially South Korean the most famous foreign male celebrities in China. However, western male stars are also favored by Chinese. According to a topic on Baidu Tieba (Simliar to Reddit in China), Chinese people are […]
Increase Brand Awareness with Brand Independence | Business event in Shanghai
🗓️ Date: January 9th, 2019 from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your private traffic and your community. 💰 Price: […]
How movie sales reflects sophistication of Chinese consumer preferences
Investigating what movie preferences say about Chinese consumers As of August 11, 2019, Nezha, a movie re-adapted from an ancient Chinese mythology, has grossed over ¥3.5 billion ($700 million) in China, becoming the most popular movie of the summer. However, recent sales are not too optimistic for other players. Because of strict censorship, four highly-anticipated movies were pulled […]
Daxue Talks 15: China employment tips
China employment tips This episode features Gabriel Yu, who is a lawyer with 7 years of working experience with a specialty in labor law, company law, intellectual property rights, trademark, copyrights, international trade, and banking law. In this China business vlog, we ask Yu the most common questions related to employment in China. Jump to […]
Daxue Talks transcript #14: Legal issues that arise during the registration of marriage between foreigners and Chinese
Find here the Daxue Talks episode 14. From the talk with Gabriel, learn in less than 5 minutes about the essentials things to know about Foreigner-Chinese marriages. Full transcript below: I am Gabriel from Shanghai Li Dong Fang Law Firm, I am a lawyer with 7 years of working experience. My specialty is labor law, company […]
Daxue Talks 14: Foreigner-Chinese marriages: Comprehensive answers to existing questions
Foreigner-Chinese marriages This episode features Gabriel Yu, who is a lawyer with 7 years of working experience with a specialty in labor law, company law, intellectual property rights, trademark, copyrights, international trade, and banking law. In this China business vlog, we ask Yu the most common questions related to foreigner-Chinese marriages. Jump to the questions: […]