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China’s baby wipes market is driven by consumption upgrade
28Oct

China’s baby wipes market is driven by consumption upgrade

The Chinese wipes market has grown dramatically, from three to seven billion US dollars from 2014 to 2019. In 2019, the growth rate reached 21.5%. China’s baby wipes market is the top segment of the Chinese wipes market, which is segmented into baby wipes, regular sanitary wipes, make-up removal wipes and sanitary wipes for women. […]

Market Tidbits transcript #4: Mobility market in China: services related to getting things from point A to B
06Oct

Market Tidbits transcript #4: Mobility market in China: services related to getting things from point A to B

Matthieu David: Hello everyone. Today, for this Market Tidbits, we are going to talk about the mobility market in China. Mobility is a big thing. We are seeing in the world Uber, but in China, we are seeing Didi and Didi won the battle over Uber in China, taking actually some shares worldwide and Uber sitting […]

The complete guide to Clothes Distribution in China
16Jul

The complete guide to Clothes Distribution in China

Clothes distribution in China is shifting from offline to online. Online platforms are increasingly sophisticated, and brands must evaluate which platforms have the highest return on investment. Luxury, fast fashion, foreign and domestic brands all have unique needs which can be met by different distribution channels. Despite consumers turning more to online channels, offline channels […]

Carrefour in China: 25 years of success ends with slow market exit
18Jun

Carrefour in China: 25 years of success ends with slow market exit

In China, Carrefour used to be the largest foreign retailer. However, after 24 years of operations it has taken steps to leave the Chinese market, where it was the fastest-growing among all foreign retail companies. On 23rd June 2019, Carrefour sold 80% of its share of Chinese stores to Suning International. As of March 2019, Carrefour China […]

Sports Equipment Distribution in China
25May

Sports Equipment Distribution in China

How to gain market share with China-adapted distribution strategy How can sports brands optimize distribution in China to gain market share?  The sports equipment market in China is booming, and brands and distributors are interdependent. In this piece we evaluate the sports equipment distribution distribution channels in China of market leaders.  Lastly, we see how […]

China Paradigm 97: Distributing food products in China
08Apr

China Paradigm 97: Distributing food products in China

Distributing food products in China Matthieu David interviews David Beutin, Sales Manager – HORECA Food Service at Lactalis International. HORECA was and is one of the most impacted business industries by the Coronavirus outbreak. How does a food service company manage to recover from such a crisis in China and how different is the business […]

How to set up a Taobao shop | Daxue Consulting
23Mar

How to set up a Taobao shop | Daxue Consulting

Guide on how to set up a Taobao shop to enter the Chinese market Read more about market entry in China Taobao is Asia’s largest network retail business, founded by Alibaba group in 2003. As the largest online shopping platform, current business includes both C2C and B2C transactions. Today, Taobao has also become the most used online […]

Lancôme in China: Case study
20Jan

Lancôme in China: Case study

How the luxury cosmetics house From France won the hearts of Chinese cosmetics consumers Lancôme Paris, better known as Lancôme, is a cosmetics brand founded by Armand Petitjean in 1935. As a French luxury cosmetics house, Lancôme is part of the luxury products industry, which offers skin care, fragrances, and makeup at higher-end prices. Its brand […]

The meat market in China: Pork making way for the growth of Beef
20Jan

The meat market in China: Pork making way for the growth of Beef

The meat market in China is the second largest sector in the country’s retail food market,  after the fresh vegetables sector. However, it is one of the last to be affected by the development of new retail. Much of the meat sold in retail outlets are sold at traditional wet markets, most of which are in open-air market […]

Advantages of Brand Independence in China
16Dec

Advantages of Brand Independence in China

What is Brand Independence? Brand independence refers to a brand not relying on any other third party channels such as online marketplaces to sell products. In this case, the traffic will be driven from independent sales channels such as the brand’s own website. Brands, in turn, can manage their own identity, assets, and digital assets […]

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