The tea market in China: Analysis of the largest tea market in the world

the tea market in China

There are 7 types of tea leaves in China: green tea, yellow tea, white tea, oolong tea, black tea, dark tea, and floral tea. Since 2014 the new style tea is becoming popular in China. The new style tea (新式茶饮) consists of fresh tea leaves and milk or cream. It also includes tea’s with toppings […]

Costa Coffee in China: Becoming omni-present in China’s coffee market

Costa Coffee in China

Although coffee got off to a late start in China, coffee shops are now scattered through tier-1 and tier-4 cities alike, and consumption is on the rise. One chain that captures the premium side of China’s coffee market is Costa Coffee. This case study of Costa Coffee in China shows how the British coffee shop […]

Energy Drinks Market in China: The beverage market’s fastest growing segment

the energy drinks market in China

Bottled drinking water, ready-to-drink tea and soft drinks always dominated the beverage market in China. In 2019, they accounted for 34.5%, 21.1% and 14.9% of China’s beverage sales.  After years of development, fruit juice and energy drinks markets have also become an important part of the beverage industry. In 2019, the top four companies in […]

The dairy market in China will be the world’s largest by 2022

dairy market china

Growth of the dairy market in China It is widely acknowledged that the dairy products in China serve as the pillar in people’s livelihood. It is a highly integrated industry, and at the same time, it extends from the primary industry (agriculture) to the secondary industry (food processing industry) and the third industry (distribution and […]

The Ice Cream Industry in China: The Biggest Market in the World

Ice cream market in China

Ice cream industry in China shows stable growth In 2018, the scale of ice cream industry in China reached 124.3 billion yuan, up 11.98% year-on-year. The sales volume was approximately 1.234 million tons, up 3.52% year-on-year. [Data Source: Guanyan World Data Center, ‘Market size of ice cream industry in China’] The market size distribution of […]

Bottled Water Market in China

Bottled water market in China

The competition in China’s beverage industry is increasingly fierce. Data show that as of the fourth quarter of 2018, the beverage market sales reached 16 million tons. Forecast shows that the sales volume of China’s beverage market in 2019 will be close to 200 million tons. In 2019, China’s bottled water sales volume reached 208.4 […]

The organic food market in China

Organic food market in China

The definition of organic food in China The for organic production, including atmosphere quality, organic irrigation water, unpolluted soil and natural processing. Organic food in China has to satisfy the following requirements: “Complying with specific principles of agricultural production, production did not use raw materials or products generated by genetic engineering, did not use chemical […]

China Paradigm 103: Creating 5 iconic restaurants in 3 different Asian cities

restaurant business in China

Run restaurants in Asia Matthieu David interviews Philippe Ricard, Founder of La Creperie in Asia. The restaurant business in Asia and all around the world took a big hit with the coronavirus outbreak. But there are some places that can survive anything. La Creperie is a well-established brand in China, Vietnam, and Hong Kong because […]

Outlook of the seafood market in China after COVID-19

Import seafood to China

Import and consumption of seafood are decreasing The total import of seafood in the first quarter of 2020 was 22.8 billion yuan. Import in the first quarter of 2020 fell by 27% from the fourth quarter of 2019. It is the lowest value of import volume since 2018.      [Data source: Statista, ‘China’s import of […]