Food and Beverage in China

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China Paradigm 54: Marketing French cuisine and wine in China
30Jun

China Paradigm 54: Marketing French cuisine and wine in China

Charles Carrard, China General Manager of chez Boisset la Famille des Grands Vins, speaks with Matthieu David about opening a French restaurant in China and running wine business. In this episode of China Paradigm, Charles talks about his personal career path, the challenges of running restaurants in China and the ”New Retail“ wine business. 1:51 […]

The spirits market in China: The four most popular alcoholic drinks among Chinese consumers | Daxue Consulting
26Jun

The spirits market in China: The four most popular alcoholic drinks among Chinese consumers | Daxue Consulting

Spirits market in China The spirits market in China is flourishing as the income level of Chinese consumers is increasing. High-end spirits, such as Moutai, Chivas, and Martell, are common guests on Chinese tables. Besides Baijiu, the local spirit of China still dominates the Chinese spirits market; while western spirits like whiskey and brandy have […]

Podcast transcript #29: Applying design thinking to app development in China
25Jun

Podcast transcript #29: Applying design thinking to app development in China

Find here the China paradigm episode 29. Learn more about Kevin Yu’s career in app development in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue consulting and its podcast China marketing podcast, China Paradigm and today I am with […]

Podcast transcript #33: Behind the scenes of China’s healthy food market
23Jun

Podcast transcript #33: Behind the scenes of China’s healthy food market

Find here the China paradigm episode 33. Learn more about how to run a business in China’s healthy food market and find all the details and additional links below. Matthieu David: Hello, everyone. I am Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China Paradigm. Today, I am with Benjamin Patin. […]

Packaging design in China: how to attract Chinese consumers while packaging sustainably | Daxue Consulting
14Jun

Packaging design in China: how to attract Chinese consumers while packaging sustainably | Daxue Consulting

China expects to import over 40 trillion US dollars of goods and services in the next 15 years, which means that a lot of foreign brands are capitalizing on this opportunity to enter the Chinese market. But with the growing pressure placed upon companies to create packages that attract consumers and differentiates them from  competitors, […]

[Podcast] China Paradigm 43: How to make a profitable e-commerce store in China
08Jun

[Podcast] China Paradigm 43: How to make a profitable e-commerce store in China

Michael Simonet is a China eCommerce specialist and entrepreneur. In this episode of China Paradigms conducted by Matthieu David, we learn in-depth about his e-commerce experience with cheese during his time at the company Swissmooh, a dairy company that has experienced success in China, climbing to the top of Tmall’s cheese sales. Michael’s current company, […]

Podcast transcript #27: The story behind the production of tea and kombucha in China
08Jun

Podcast transcript #27: The story behind the production of tea and kombucha in China

Find here the China paradigm episode 27. Learn more about Martin Papp’s story in China and find all the details and additional links below. Full transcript below: MATTHIEU DAVID:  Good morning, everyone. I’m Matthieu David. I’m part of Daxue Consulting and its China business podcast, China Paradigm. Today, I’m with Martin Papp, the founder of […]

Vegan movement in China : Growing trend or fad diet? | Daxue Consulting
07Jun

Vegan movement in China : Growing trend or fad diet? | Daxue Consulting

The market of vegan food in China is experiencing fast growth The vegan movement in China In the last few years, Chinese consumers’ interest in meatless meals has soared. Chinese people are becoming more health-conscience and more conscientious about their food choices. They are increasingly aware of the negative consequences of consuming too much animal […]

China’s food and beverage market: Perceptions of Food imports into China | Daxue Consulting
03Jun

China’s food and beverage market: Perceptions of Food imports into China | Daxue Consulting

There is a growing demand for overseas food brands in China Food imports into China exceed 60 billion dollars. In 2017, China imported 61.65 billion dollars worth of food, indicating a rise of 11.1% compared to 2016. The biggest Chinese imports were meat, dairy, and seafood. The meat was valued at 9.5 billion dollars with […]

[Podcast] China Paradigm 41: How to start a trendy wine chain in China
02Jun

[Podcast] China Paradigm 41: How to start a trendy wine chain in China

Matthieu David interviews Claudia Masueger, who started the friendly, casual and fun wine chain in China, CHEERS Wine. With new stores opening up all over China, we learn the strategy behind the startup, how does Claudia experience so much success in a market that is not known to be welcoming to wine? Highlights of this […]

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