Food and Beverage in China

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Hello Kitty in China: Case study of an iconic character
26Feb

Hello Kitty in China: Case study of an iconic character

Hello Kitty, a well-known Japanese character that is enormously popular in China. Today it appears on every conceivable product, ranging from pencil cases and chainsaws to passenger jets. The phenomena of Hello Kitty in China is worth studying because of its success and popularity among women and children. Hello Kitty’s history Hello Kitty is a […]

China’s conquest of wine: Evolving wine drinking habits in China
18Feb

China’s conquest of wine: Evolving wine drinking habits in China

Over the last ten years, China has been making up for lost time in terms of wine consumption, knowledge, and production. Although the country has a longer history with beer and hard liquor, wine drinking habits in China are evolving. E-commerce and westernized lifestyles: The wine market in China is changing at a quick pace […]

The alcohol market in China is making a comeback
14Feb

The alcohol market in China is making a comeback

In 2011 China introduced the new law for punishing drunk drivers, the growth rate of overall alcohol market in China consumption lowered. Faced with stricter drunk driving testing and more severe punishments were there to be accidents, people intentionally choose not to drink alcoholic drinks before driving. However as people adapt to the laws, and […]

The red wine market in China: Production plummets, imports fill demand
08Feb

The red wine market in China: Production plummets, imports fill demand

China has become the first market for red wine in 2013. According to the survey from Jiuyejia, the top five countries by volume remain unchanged, with the US leading the way with 318 million cases, followed by Italy (266 million cases), France (250 million cases), Germany (244 million cases) and China (156 million cases). Germany […]

The Coffee shop market in China
03Feb

The Coffee shop market in China

China’s coffee culture has been rapidly growing since 2000. Though China is far from being the largest coffee market, many believe that it will soon surpass many European countries and Japan. The size of the coffee shop market in China has doubled since 2013, which achieves an annual compound growth rate of 18%. According to […]

The frozen food market in China is blossoming in low tier cities
20Dec

The frozen food market in China is blossoming in low tier cities

Frozen food is preserved from the time it is made until the time it is eaten. Its packaging must maintain its integrity through cooking, machine filling, sealing, freezing, storage and logistics. Chinese consumers, especially office workers often prefer it, for its convenience and quality. As the pace of life in China gets faster, for the […]

China Paradigm 87: Learning business innovation in China through cooking
12Dec

China Paradigm 87: Learning business innovation in China through cooking

Matthieu David interviews Sandrine Delabrière, Innovation & Strategic marketing consultant, Food expert – certified Chef, instructor & author. Is innovation something that can be taught? In this episode, we learn about teaching innovation through cooking and how Sandrine has managed to build her company by helping other companies think strategically and creatively. Her workshops are […]

China quiz: Cultural and social ties between the US and China
26Nov

China quiz: Cultural and social ties between the US and China

Discover our new China quiz on American culture in China! Learn how strong American brands and licences can be on the Chinese market.

Supermarkets and Hypermarkets in China: A revolution yet to come | daxue consulting
21Oct

Supermarkets and Hypermarkets in China: A revolution yet to come | daxue consulting

How is the supermarket and hypermarket industry in China currently performing? Supermarkets and hypermarkets in China are becoming more and more prevalent. A supermarket is a large form of the traditional grocery store: a self-service shop offering a wide variety of food and household products, organized into aisles. A hypermarket, on the other hand, differs […]

Podcast Transcript #62: A creative agency with a focus on food and beverage branding in China
17Oct

Podcast Transcript #62: A creative agency with a focus on food and beverage branding in China

Find here the China Paradigm 62. If you work in the F&B industry in China, then this episode will probably be useful to you as we will discuss all the main opportunities and challenges of food and beverage branding in China. Matthieu David:  Hello everyone. I am Matthieu David, the founder of Daxue Consulting, a […]

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