Bilibili: China’s leading platform for ACGN and beyond
Bilibili, also known as B-site (B站), is a popular Chinese video streaming platform founded in 2009. In the beginning, it was a small and niche business concerned with the creation and sharing of videos about the Anime, Comics, Games and Novels (ACGN) subculture. However, over the years, Bilibili gained popularity and enriched its content, quickly […]
“Why are rural elders reluctant to retire in the city”: Trending hashtag on Chinese social media
According to China’s Population and Development Research Center (中国人口与发展研究中心), by 2050, the number of people over the age of 80 in the country will quadruple. This means that China has entered the era of longevity and become home to the world’s largest elderly population. Facing a rapidly aging population, people are increasingly taking an active […]
China’s outbound M&A trends: exploring the impact of COVID-19, regulatory reviews, and shifting investment preferences
The China Mergers & Acquisition (M&A) market has undergone significant changes in recent years, particularly in outbound deals. Despite a slump in China’s outbound M&A transactions in 2022, Asia remains a popular destination. However, continued tensions between the U.S. and China in combination with the hurdles presented by national security reviews continue to pose challenges […]
The fast-food market in China: rapidly rising domestic brands and evolving consumer tastes
In recent years, the fast-food market in China has witnessed a steady growth trajectory, buoyed by the increasing incomes of Chinese residents. Although the revenue of the fast-food industry dropped by 10.08% in 2020 due to the pandemic, it has since rebounded due to proactive government measures, such as subsidies for food enterprises, and evolving […]
How young Chinese consumers are finding themselves
We analyzed the overarching trends of young Chinese consumer’s ambitions. To go beyond consumer trends and expose societal trends, we uncovered the correlations in consumer habits, social listening, in-depth interviews, and successful brand strategies. In this report we define young consumers as Chinese millennials and Gen-Z, or in Chinese terminology, the 90后 (those born after […]
Five China marketing strategies that domestic brands do better than foreign brands
Foreign brands have enjoyed a positive reputation in the Chinese market for years, but as China shifts to a consumption-driven economy, domestic brands are gaining increasing advantage. As the nation’s digital ecosystem becomes increasingly more complex and further diverges from what’s familiar to the West, Chinese companies are better able to navigate the digital world […]
“Are you an old spirit (精神老年人)”: Trending hashtag on Chinese social media
Although having a busy schedule is often perceived as being successful or at least competitive in the workplace, some young people are turning their backs on the hustle culture. On Chinese social media, Douban (豆瓣), there is a group of users who call themselves “old spirits (精神老年人)”, which refers to young people whose lifestyle, daily […]
From high-rise buildings to sustainable materials: trends in Chinese apartment complexes
Living in a Chinese apartment is a unique experience that blends modernity with tradition. Most apartments are in high-rise buildings and come in different sizes and designs, ranging from cozy studios to spacious multi-bedroom units. The apartments are typically furnished with modern appliances, sleek furniture, and stylish decor, with many Chinese homeowners placing great emphasis […]
B2B marketing in China: The Chinese business culture embrace online strategies for procurement
The extensive and lucrative Chinese market presents B2B companies with an abundance of opportunities. According to the Analysis of B2B e-commerce industry in China by the Chinese market research company Gonyn, China’s B2B e-commerce transaction scale reached 29.95 trillion RMB in 2021, with a year-on-year growth of 11.34%. In 2022, China’s B2B e-commerce transaction scale […]
How young consumers and low-tier cities are shaping China’s jewelry market
China’s jewelry market is undergoing a significant transformation as younger consumers and low-tier cities are emerging as key drivers of growth. Millennials and Gen-Zs are reshaping the local jewelry market by showing a strong preference for gold jewelry over traditional silver and diamond options. This shift in consumer behavior has prompted established jewelry brands to […]
How health-conscious consumers are transforming the Chinese beverage market
The beverage industry in China is booming, thanks to the recovery of social events like parties and wedding banquets after the pandemic. The market grew to 1.25 trillion RMB (182 billion USD) in 2022 and produced 183.3 million tons in 2021. The most popular beverages in China in 2022 were packaged drinking water, carbonated beverages, […]
Louis Vuitton in China: continuously providing fresh experiences to consumers both online and offline
Louis Vuitton Malletier, also known as LV or Louis Vuitton, is a French luxury fashion brand founded by Louis Vuitton in 1854. The brand’s extensive range of products includes luxury suitcases, leather goods, shoes, watches, jewelry, accessories, sunglasses, and books. Louis Vuitton entered the Chinese market in 1992 and has since become one of the […]