Tripling sales and halving prices: China’s samples market revolutionizing purchases
Product samples have increasingly influenced full-size purchases in recent years, reshaping the Chinese B2C market. The astonishing popularity of sample-sized products has given rise to a thriving samples economy in China which has not seen similar growth in the West. Chinese consumers are increasingly embracing sample-sized shopping, leading to a shift from samples being purely promotional to […]
Is China’s sample’s economy a beauty market disrupter?
According to JD.com’s data, the sales of sample-size products (小样) in China have grown 4.3-fold between 2019 and 2023. Vending machines distributing sample-size products are popping up around malls, Harmay (話梅), a sample-size retailer born on Taobao has hopped offline to run 11 stores in 8 Chinese cities. Chinese consumers are then going to Xiaohongshu […]
Two New Drivers of Chinese Gen-Z Consumption: Wellness and Experience
With reports of lower Chinese consumer confidence filling headlines, we simultaneously see phrases such as “consumption upgrade” and “consumption downgrade” used to describe Chinese consumer behavior today, creating more confusion than clarity. What’s clear is that Chinese Gen-Z consumption is changing, uncovering new purchasing drivers. The term “consumption upgrade” rings back to 2016, when China’s […]
China’s samples economy report
Product samples are incredibly popular in China, driving the growth of a unique economy that hasn’t seen the same rise in the West due to specific economic factors and consumer preferences. In China, product samples are evolving from a promotional tactic to a packaging option, as consumers are increasingly willing to buy sample-sized products. This […]
Eco-chic and AI-savvy: How China’s interior design market redefines modern living
In 2022, the global interior design market reached RMB 770 billion, with China contributing significantly at RMB 157 billion, accounting for approximately 20.4% of the global market. This growth has been accompanied by the emergence of market segmentation untapping new opportunities in China’s interior design market. Download our report on how young Chinese Consumers are […]
Beyond basics: China’s haircare market shifts toward skincare-inspired haircare
Haircare is becoming increasingly important in China, with consumers prioritizing holistic wellbeing and adopting haircare routines as sophisticated as their skincare routines. According to China Daily, 94% of urban Chinese consumers consider haircare as important as skincare. Download our report on Chinese beauty consumer pain points Over recent years, China’s haircare market, primarily segmented into shampoos, […]
Meal kits in China: catering to modern lifestyles with convenience and culinary variety
The surge of meal kits in China finds its roots in the upheaval brought about by the pandemic, which reshaped consumer habits and preferences. As restrictions made it inconvenient for people to dine out, a burgeoning trend of purchasing pre-cooked meal kits emerged, offering a convenient and safer alternative. Ready-to-eat meal kits swiftly gained popularity […]
Hong Kong’s insurance market explores new paths of growth
The insurance market is a critical pillar of the global economy, providing essential risk management and financial protection services to individuals and businesses alike. Hong Kong serves as a key hub at the heart of this sector, increasingly connecting China with the global insurance industry. Despite becoming a core sector of Hong Kong’s economic framework, […]
Cosmetics market in China: How consumer preferences are evolving and what trends are emerging
In 2023, the cosmetics market in China surpassed RMB 517 billion. This is a healthy growth of 6.4% compared to that in 2022. With continued interest in looking attractive and keeping their skin, the cosmetics market is projected to reach RMB 579 billion by 2025. China’s cosmetics market, which comprises of skincare, makeup, and other […]
How China’s footwear industry is coping with shifting consumer preferences
Due to the fast-evolving tastes of Chinese consumers, leather shoe brands are finding it challenging to stay relevant in the footwear industry in China. In the 2nd week of May 2024, Chinese netizens were having a heated discussion on Weibo regarding whether #leather shoes have been abandoned by today’s era# (皮鞋已经被这个时代抛弃了吗), garnering over 6 million […]
“ChaPanda dips over 10% on the first day after its IPO”: Trending hashtag on Chinese social media
ChaPanda (茶百道) made its debut on the Hong Kong Stock Exchange on April 23rd, earning the title of “the second stock of new tea beverages (新茶饮第二股)” after Naixue, and emerging as a major player in China’s freshly-made tea beverage market by 2023. However, ChaPanda’s stock faced a 10.06% drop on its first day, signaling the intense competition […]
“The middle-class women have given Lululemon steady happiness”: Trending hashtag on Chinese social media
Lululemon, once known as a niche brand targeting those who aspire to have an active lifestyle, has shown great market growth with its net revenues in the Chinese mainland market reaching USD 964 million throughout the fiscal year of 2023, marking a remarkable 67% increase from the previous year. The women’s apparel line plays a critical role […]