China’s dairy market: Lactose intolerant, yet increasingly health-conscious
China is one of the world’s largest dairy markets after the US and remains the largest importer of dairy products globally. The market continues to expand in value terms, reaching USD 74.2 billion in 2025 and projected to grow to USD 93.6 billion by 2031, despite broader FMCG stagnation, where total market value grew by […]
How the renewed interest in Korean fashion in China influences consumers
China is experiencing a renewed wave of interest in Korean fashion. Since 2023, Korean fashion has been gaining strong momentum. While this is the third wave after the 2000s drama-led Hallyu spillover and K-drama fashion boom in 2011-2016, it rose in China at a different scale and with a different consumption agenda. In response, many […]
The new pour: How premiumization, craft beer, and instant delivery are transforming beer market in China
The beer market in China is undergoing a significant transformation. For years, the industry was all about cheap, mass-market lagers, but the last decade has flipped the script. There is now a huge swing toward craft beer and experimental flavor profiles. This isn’t just a minor trend. It is a full-scale market overhaul led by […]
Premiumization of the oral care market in China
For most consumers in China, brushing teeth has long been a routine done without much thought. It used to be quick, habitual, and largely functional. Yet this everyday behavior is beginning to change. What used to be a low-cost necessity is now gradually taking on new meaning. Chinese consumers pay more attention to how products […]
China’s fragrance market in 2026: Assimilating into everyday consumption
China’s fragrance market is no longer confined to the niche, luxury segment it once was, but is entering a more mature phase of development. While the perfume category continues to expand rapidly, its growth rate is expected to gradually slow from over 20% in recent years to 10.8% by 2029. At the same time, the […]
Shopping malls in Shenzhen: A dynamic sector undergoing rapid transformation
Shenzhen (深圳) , China’s first special economic zone, established in 1980, remains one of the fastest-growing cities in the country with an average annual GDP growth rate of 5.5% (2020-2025). It is the first-tier city with the highest annual growth rate. It is also the world’s fastest-growing wealth hub (2014-2024) with a142% increase in the […]
China’s low-altitude economy: Three regional clusters, one national ambition
China’s low-altitude economy (低空经济 in Chinese) designates all civil economic activity enabled by manned and unmanned flight operations in airspace generally below 1,000 metres, extending to 3,000 metres in designated corridors. The scope encompasses drone logistics, agricultural UAVs, industrial inspection, eVTOL passenger transport, and low-altitude tourism. The sector was included in China’s central government work […]
South Korea’s oral care market: How consumers maintain oral care despite not brushing their teeth “at least three times a day”
In 2024, South Korea’s oral care market stood at USD 975.9 million. While significantly smaller than the United States (USD 11.4 billion), the gap compared to neighboring countries, such as China (USD 2.6 billion) and Japan (USD 1.6 billion), is smaller than expected given their significantly larger populations. Overall, Koreans show high awareness of oral […]
Convenience stores in China: What’s becoming more important beyond convenience
In China’s convenience store industry, companies face rising price sensitivity, traffic shifting to discount snack stores, and intensifying competition from instant retail. In 2025, although 66.1% of companies achieved year-over-year sales growth, the momentum slowed compared to the previous two years. 81.4% and 70% of companies experienced growth in 2023 and 2024, respectively. Sales growth […]
How On in China is carving out a premium niche in China’s booming running market
Morning run groups, sold-out city marathons, and the growing popularity of fitness apps all reflect one trend: running is becoming part of everyday life for many Chinese consumers. As participation rises, so does demand for high-performance running shoes, intensifying competition among brands such as Nike, Adidas, Anta, Li-Ning, HOKA, and Salmon. In recent years, Swiss […]
Beyond discounts: The real beauty device market drivers in China
What are the beauty device market drivers in China? Who are the main consumers? From a demographic perspective, Gen Z and Millennials have firmly established themselves as the primary beauty device market drivers in China. As of 2022, young women aged 25 to 34 represented the largest consumer segment, accounting for 44% of the market. […]
How tech and the “lazy economy” are reshaping beauty device market in China
What is the beauty device market in China? From professional to personal use The beauty device market in China is the result of a combination of technologies that deliver various cosmetic and therapeutic benefits. They differ by device type, such as LED therapy, radiofrequency, microcurrents, and lasers. These devices are designed for both professional and […]