KKV in China: Capturing Gen Z through aesthetics and social currency
What is KKV? KKV in China, founded in 2019 by the KK Group, is a comprehensive lifestyle platform that merges a wide variety of products. It stands out for the unique identity of its stores, which are designed as lifestyle experience centers rather than traditional retail stores. Since 2019, the number of stores has grown […]
Women’s Day in China: How Chinese women celebrated self-care this March 8th
International Women’s Day has been officially observed in China since 1949. Initially, it focused on promoting gender equality and recognizing women’s contributions to society, especially in education and the workforce. Over time, as women’s social and economic status improved, the meaning of the day has evolved. Today, Women’s Day in China represents both recognition and […]
Vuori in China: How it captures the underserved men’s athleisure segment
In October 2022, Vuori entered China through a deliberately sequenced market rollout, prioritizing brand positioning over rapid physical scale. This approach reflects both the attractiveness and the competitiveness of the local activewear landscape: The Chinese market for yoga apparel alone is projected to reach USD 3 billion by 2028, as the country’s broader sportswear industry […]
Camel milk in China: “Desert white gold” starts to go mainstream
In recent years, niche dairy products, milk alternatives beyond cow’s milk, have gradually captured consumers’ attention as they seek diverse options. These unique dairy products often win consumer favor through keywords such as high nutritional value, distinctive flavor, and rare milk sources. Camel milk is one such example. In promotional materials from certain media outlets […]
DJI in China: A Chinese brand elevating its competitiveness from “cost advantage” to “tech definition”
Founded in 2006 in college student Wang Tao’s dormitory, Shenzhen Da-Jiang Innovation Sciences and Technology Ltd., more commonly known as DJI, has grown to be valued at over RMB 100 billion. DJI in China focuses on manufacturing drones for recreational, commercial, and public-sector users. According to a report by Dedrone, DJI currently holds around 90% of […]
South Korea’s weight loss market: How a culture of “lifelong homework” sustains market expansion
In Korea, so many struggle with weight loss that there’s a saying that “going on a diet is lifelong homework”. People constantly pursue slim body types, trying all sorts of weight loss methods. These methods were often unsustainable, like the extreme IU diet, named after a celebrity, which involves an apple, 1-2 sweet potatoes, and […]
China’s traveler market: Strengthened demand for experiential consumption
In 2026, the post-pandemic “rebound” is no longer the focus. Travel today is more purposeful, shifting from the rushed pace of visiting multiple cities in a week to a desire for “slow living.” For today’s Chinese travelers market, trips are less about collecting souvenirs and more about forming a genuine emotional connection with a destination. […]
China’s healthcare reform playbook: Boosting births and opening the door to global patients
China’s recent healthcare reforms aim to address the challenges posed by its demographic transition and chart a new trajectory for economic growth. In 2025, the number of newborns reached 7.92 million, a 16.98% decrease from 9.54 million in 2024, with the birth rate per thousand people falling to 5.63, the lowest level since the founding […]
Seollal shopping: How Koreans shop, gift, and celebrate the Lunar New Year
Seollal, or Korean Lunar New Year, marks the beginning of the new year according to the lunar calendar and is officially observed as a three-day national holiday. However, many people take additional days off to extend the break. The date changes each year, typically falling between late January and mid-February. In 2026, Seollal took place […]
How fitness trends are fueling the protein market in China
The protein market in China is expected to grow from USD 2.76 billion in 2025 to 2.96 billion in 2026. The market is forecasted to reach USD 4.22 billion in 2031 with 7.8% CAGR between 2026 and 2031. According to the Food and Agriculture Organization of the United Nations, Chinese people have been eating 7 […]
The dual-track brewing strategy: Peet’s Coffee in China’s calculated gamble
Compared to other international coffee giants, Peet’s Coffee entered the Chinese market relatively late, establishing its first international flagship in Shanghai in 2017. Despite this late arrival, the brand experienced rapid and robust growth. In 2024, Peet’s Coffee in China achieved a 23.8% increase in organic sales, driving its parent company’s global revenue to 8.837 […]
AI in China’s beauty industry: How brands are leveraging technology to meet evolving demands
AI in China’s beauty industry is rapidly becoming a core component. It is reshaping how consumers discover products, understand efficacy, and make purchasing decisions, encompassing everything from ingredient analysis and AI-powered skin diagnosis to AI-assisted livestreaming. For brands, these tools shorten research and development (R&D) cycles and the path from insight to action, enabling scalable […]