The olive oil market in China: Driven by health-oriented consumers
Olive oil in China has long been called “liquid gold.” It is cold-pressed directly from fresh olives without heating or chemical processing, preserving its natural nutrients. Olive oil is considered one of the most nutritionally beneficial fats discovered to date. Primarily because it is rich in oleic acid, a monounsaturated fatty acid, which accounts for […]
Food fad sweeping in Korea: How a Dubai chocolate bar sparked a nationwide craze
In 2024, Dubai chocolate became popular in South Korea. Specifically, a single imported chocolate bar from Fix Dessert Chocolatier turned into a nationwide, cross-category phenomenon within months. Introduced as a premium department-store dessert, it rapidly scaled into mainstream convenience retail, cafe chains, and even alcohol, demonstrating how a food fad sweeping in Korea develops and […]
After mass adoption: the next stage of the bicycle market in China
The bicycle market in China has moved beyond basic transportation to a mature and highly diversified market defined by premiumization, stricter safety regulation, and the emergence of lifestyle-oriented cycling communities. In 2025, China’s total two-wheeler sector reached approximately 580 million units, including more than 200 million traditional bicycles and 380 million electric two-wheelers, reflecting the […]
Store optimization: A new chapter for IKEA in China
IKEA’s restructuring journey in China In early 2026, IKEA in China closed seven stores in China, including locations in its flagship markets of Shanghai and Guangzhou. For a brand synonymous with its sprawling out-of-town blue boxes, this move signals more than just a routine adjustment. It marks a fundamental recognition that the China of 2026, […]
KKV in China: Capturing Gen Z through aesthetics and social currency
What is KKV? KKV in China, founded in 2019 by the KK Group, is a comprehensive lifestyle platform that merges a wide variety of products. It stands out for the unique identity of its stores, which are designed as lifestyle experience centers rather than traditional retail stores. Since 2019, the number of stores has grown […]
Women’s Day in China: How Chinese women celebrated self-care this March 8th
International Women’s Day has been officially observed in China since 1949. Initially, it focused on promoting gender equality and recognizing women’s contributions to society, especially in education and the workforce. Over time, as women’s social and economic status improved, the meaning of the day has evolved. Today, Women’s Day in China represents both recognition and […]
Vuori in China: How it captures the underserved men’s athleisure segment
In October 2022, Vuori entered China through a deliberately sequenced market rollout, prioritizing brand positioning over rapid physical scale. This approach reflects both the attractiveness and the competitiveness of the local activewear landscape: The Chinese market for yoga apparel alone is projected to reach USD 3 billion by 2028, as the country’s broader sportswear industry […]
Camel milk in China: “Desert white gold” starts to go mainstream
In recent years, niche dairy products, milk alternatives beyond cow’s milk, have gradually captured consumers’ attention as they seek diverse options. These unique dairy products often win consumer favor through keywords such as high nutritional value, distinctive flavor, and rare milk sources. Camel milk is one such example. In promotional materials from certain media outlets […]
DJI in China: A Chinese brand elevating its competitiveness from “cost advantage” to “tech definition”
Founded in 2006 in college student Wang Tao’s dormitory, Shenzhen Da-Jiang Innovation Sciences and Technology Ltd., more commonly known as DJI, has grown to be valued at over RMB 100 billion. DJI in China focuses on manufacturing drones for recreational, commercial, and public-sector users. According to a report by Dedrone, DJI currently holds around 90% of […]
South Korea’s weight loss market: How a culture of “lifelong homework” sustains market expansion
In Korea, so many struggle with weight loss that there’s a saying that “going on a diet is lifelong homework”. People constantly pursue slim body types, trying all sorts of weight loss methods. These methods were often unsustainable, like the extreme IU diet, named after a celebrity, which involves an apple, 1-2 sweet potatoes, and […]
China’s traveler market: Strengthened demand for experiential consumption
In 2026, the post-pandemic “rebound” is no longer the focus. Travel today is more purposeful, shifting from the rushed pace of visiting multiple cities in a week to a desire for “slow living.” For today’s Chinese travelers market, trips are less about collecting souvenirs and more about forming a genuine emotional connection with a destination. […]
China’s healthcare reform playbook: Boosting births and opening the door to global patients
China’s recent healthcare reforms aim to address the challenges posed by its demographic transition and chart a new trajectory for economic growth. In 2025, the number of newborns reached 7.92 million, a 16.98% decrease from 9.54 million in 2024, with the birth rate per thousand people falling to 5.63, the lowest level since the founding […]