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Pet food market in China: the forecast is expecting Chinese pet food expenditure to get heavier
10Dec

Pet food market in China: the forecast is expecting Chinese pet food expenditure to get heavier

Raining cats and dogs in China China is ranked among the top three countries with the most cats and dogs with the total number of pet owners equalling 73.55 million in 2016. Among this number, 33.9 million were dog owners and 22.58 million owned cats. This clearly shows a preference for dogs among the Chinese […]

International brands are in demand on China’s prenatal care market | Daxue Consulting
07Dec

International brands are in demand on China’s prenatal care market | Daxue Consulting

Two factors responsible for the high-speed-growth of the prenatal care market in China Babies from the baby-boom back in the 1980s have become parents themselves in the last decade. They have caused another, bigger baby boom, because of the cancellation of the one-child-policy. In 2016, the universal two-child policy came out, meaning that every couple […]

[Podcast] China paradigm #15: How to successfully run a coffee shop chain in China
06Dec

[Podcast] China paradigm #15: How to successfully run a coffee shop chain in China

In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, catches up with Carol Liu, who managed up to 5 coffee shops she co-created with her husband. Liu’s Coffee chain “Big Sur” is serving 500 coffee cups a day and emphasizes high quality, using top-notch coffee machines and bean-grinding machinery from Italy. Liu […]

How China is becoming the largest and most diversified market for vitamin and dietary supplements (VDS) | Daxue Consulting
05Dec

How China is becoming the largest and most diversified market for vitamin and dietary supplements (VDS) | Daxue Consulting

China’s increasingly wealthy and health-conscious population is showing large interest in the vitamin and dietary supplement market (VDS). With a rapidly growing middle class, more people are able to afford additional health products such as vitamins, fish oil, protein powder, etc.  Such growing demand is showing high potential for the market in a number of […]

[Podcast] China paradigm #14: How to run a creative brand consulting company in China
04Dec

[Podcast] China paradigm #14: How to run a creative brand consulting company in China

Mattieu David, CEO of Daxue Consulting, interviews Qin Guo, managing partner of the branding agency BSUR. Guo took a different entrepreneurial path, rather than starting her own company, she brought an international company to China. In this podcast, Guo tells her story of establishing the Shanghai office of the branding company BSUR. She organized the in-house […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Daxue Consulting is one of the most active source of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China
  • Daxue Consulting Shanghai, Room 504,768 Xietu Road, Xuhui District, Shanghai, China
  • Daxue Consulting Hong Kong, 13 Queen’s Road, Floor 23, Hong-Kong Island, Hong-Kong, China
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