China’s fragrance market: daily life embraces scents, from wearables to cars and homes
The fragrance market in China has experienced significant growth in recent years. In 2022, it reached RMB 16.9 billion, and forecasts suggest it will surge to RMB 38.7 billion by 2026. In 2021, the fragrance penetration rate in China stood at a mere 5%, a marked contrast to the United States (50%) and Europe (42%). This significant […]
Adapting to the rational consumption trend among Chinese consumers
In recent years, a rational consumption trend has emerged in China’s consumer landscape—a departure from impulsive and excessive spending towards a more thoughtful and considered approach to consumption. In a dynamic Chinese market characterized by an increasing number of promotional events, it becomes imperative for brands to comprehend this shift in consumer behavior. With one […]
IKEA in China: Cultivating an omnichannel home décor shopping experience
Over the years, Chinese consumers have displayed a growing willingness to invest in home décor as a way to enhance their quality of life. Thus, IKEA in China has risen as a result of China’s growing furniture market. In 2022, the Swedish furniture brand announced the successful completion of the three-year strategy and fulfillment of […]
Foreign tech investments in China: paving the path to self-sufficiency
The Chinese tech industry’s global prominence has surged, driven by factors such as government support, a vast domestic market, and a culture of entrepreneurship. Companies like Huawei, Tencent, Alibaba, and Xiaomi have risen to international prominence in sectors such as telecommunications, e-commerce, gaming, and artificial intelligence. Foreign tech investments in China have played a crucial […]
South Korea’s low fertility rate: Adapting to changing family dynamics with pets, kids, and eldercare
South Korea faces pressing social issues as its fertility rate continues to decline. In 2022, South Korea’s fertility rate dropped to 0.78, the lowest the country has ever seen and the lowest in the world. This alarming trend persisted when it fell even further to 0.7 in the second quarter of 2023, renewing the country’s […]
The restaurant market in China: adapting to evolving consumer tastes and technologies
The restaurant market in China has witnessed a significant rebound following the pandemic. According to iiMedia Research, China’s catering industry reached RMB 4.7 trillion in 2021, marking an 18.6% year-on-year increase, and essentially returning the market scale of the catering industry to pre-pandemic levels. In the near future, we anticipate the growth rate of the […]
Dating apps in China: Meet the platforms bringing China’s singles together
Balancing work, personal development, social and romantic life is becoming increasingly challenging for Chinese people due to the fast pace of the modern environment. This leaves a lot of singles without life partners, especially in big cities. Recent data released by China’s Ministry of Civil Affairs reveals that the rate drastically decreased from approximately 13.5 […]
China’s spirits market: baijiu reigns despite growing demand of foreign spirits
Throughout the country’s history, alcohol has been part of the Chinese culture, life, art, and philosophy. The spirits market in China is the leading sector in the beverage industry, boasting approximately RMB 1.1 trillion worth of revenue as of July 2023. Being such a huge part of the Chinese economy, the spirits market also represents […]
Li Ziqi’s comeback: will she regain her popularity following a two-year hiatus?
If you need soothing videos, you need not search any further than Li Ziqi’s captivating rural vlog, which has garnered an impressive audience of nearly 18 million on YouTube. She hand-made soy sauce with beans, hand-dyed calico dress, and turned wood into furniture. People commented that her life is what they’ve been dreaming of. With […]
Halloween in China: a thriving celebration and branding bonanza
Halloween in China has transcended cultural borders and evolved into a widespread celebration, rivalling other major Western holidays like Christmas and Valentine’s Day. As for many other holidays, Halloween has far-reaching implications for brands and businesses, from unique food and beverages to pet costumes and large-scale theme park festivities. Download our report on the She […]
Fostering digital and physical connections with Nike in Korea
Nike made its entry into the Korean market in 1994 under the banner of “Nike Sports Korea”. In 1996, merely two years after its launch, Nike Sports Korea secured sponsorship deals with the KFA (Korean Football Association) and the Korea Republic National Football Team, solidifying its presence in the Korean sports arena. Since then, it […]
“Hangzhou people don’t drink instant coffee anymore?”: Trending hashtag on Chinese social media
In recent years, China has seen an increasing demand for coffee, mostly among white-collar workers aged 20 to 40 years old who have developed an appetite for it, according to Deloitte’s report. Although the freshly brewed coffee industry is booming in China, instant coffee is becoming increasingly unpopular in some regions of China. Hangzhou’s coffee culture […]