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Adapting to the rational consumption trend among Chinese consumers

rational consumption in China

In recent years, a rational consumption trend has emerged in China’s consumer landscape—a departure from impulsive and excessive spending towards a more thoughtful and considered approach to consumption. In a dynamic Chinese market characterized by an increasing number of promotional events, it becomes imperative for brands to comprehend this shift in consumer behavior. With one […]

IKEA in China: Cultivating an omnichannel home décor shopping experience

Ikea in China

Over the years, Chinese consumers have displayed a growing willingness to invest in home décor as a way to enhance their quality of life. Thus, IKEA in China has risen as a result of  China’s growing furniture market. In 2022, the Swedish furniture brand announced the successful completion of the three-year strategy and fulfillment of […]

Foreign tech investments in China: paving the path to self-sufficiency

foreign tech investment in China

The Chinese tech industry’s global prominence has surged, driven by factors such as government support, a vast domestic market, and a culture of entrepreneurship. Companies like Huawei, Tencent, Alibaba, and Xiaomi have risen to international prominence in sectors such as telecommunications, e-commerce, gaming, and artificial intelligence. Foreign tech investments in China have played a crucial […]

The restaurant market in China: adapting to evolving consumer tastes and technologies

restaurant market in china

The restaurant market in China has witnessed a significant rebound following the pandemic. According to iiMedia Research, China’s catering industry reached RMB 4.7 trillion in 2021, marking an 18.6% year-on-year increase, and essentially returning the market scale of the catering industry to pre-pandemic levels. In the near future, we anticipate the growth rate of the […]

Dating apps in China: Meet the platforms bringing China’s singles together

dating industry in China

Balancing work, personal development, social and romantic life is becoming increasingly challenging for Chinese people due to the fast pace of the modern environment. This leaves a lot of singles without life partners, especially in big cities. Recent data released by China’s Ministry of Civil Affairs reveals that the rate drastically decreased from approximately 13.5 […]

China’s spirits market: baijiu reigns despite growing demand of foreign spirits

Throughout the country’s history, alcohol has been part of the Chinese culture, life, art, and philosophy. The spirits market in China is the leading sector in the beverage industry, boasting approximately RMB 1.1 trillion worth of revenue as of July 2023. Being such a huge part of the Chinese economy, the spirits market also represents […]

Li Ziqi’s comeback: will she regain her popularity following a two-year hiatus?

Li Ziqi comeback

If you need soothing videos, you need not search any further than Li Ziqi’s captivating rural vlog, which has garnered an impressive audience of nearly 18 million on YouTube. She hand-made soy sauce with beans, hand-dyed calico dress, and turned wood into furniture. People commented that her life is what they’ve been dreaming of. With […]

Halloween in China: a thriving celebration and branding bonanza

Halloween in China

Halloween in China has transcended cultural borders and evolved into a widespread celebration, rivalling other major Western holidays like Christmas and Valentine’s Day. As for many other holidays, Halloween has far-reaching implications for brands and businesses, from unique food and beverages to pet costumes and large-scale theme park festivities. Download our report on the She […]

Fostering digital and physical connections with Nike in Korea

Nike in Korea

Nike made its entry into the Korean market in 1994 under the banner of “Nike Sports Korea”. In 1996, merely two years after its launch, Nike Sports Korea secured sponsorship deals with the KFA (Korean Football Association) and the Korea Republic National Football Team, solidifying its presence in the Korean sports arena. Since then, it […]