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The programmatic advertising landscape in China: how personal data and user portrait come into play
03Dec

The programmatic advertising landscape in China: how personal data and user portrait come into play

Programmatic advertising: started late yet is finding its way to thrive in China Programmatic advertising has paved its way in China’s advertising market, with rapidly growing market size and revenue. This article will be focusing more on real-time bidding (RTB), which is one of the methods to achieve programmatic ad buying, in order to provide […]

How the Chinese brand “Three squirrels” uses Meng Culture to become No. 1 | Daxue Consulting
27Nov

How the Chinese brand “Three squirrels” uses Meng Culture to become No. 1 | Daxue Consulting

China went “nuts” again over the Chinese nut brand “Three Squirrels”. During the passing double 11 shopping festival (双十一) in China, a shopping festival launched by Alibaba as a Chinese version of Black Friday, Three Squirrels,  again, achieved huge success: It only took them 9 minutes and 26 seconds to reach a GMV (gross merchandise […]

Mobile gaming is the future of the e-sports market in China | Daxue Consulting
26Nov

Mobile gaming is the future of the e-sports market in China | Daxue Consulting

The Chinese e-sports market is about to unleash huge potential. PC games dominated the first 15 years of the 21st Century in China. However, the huge mobile user population changed the industry scene. Mobile gaming has already replaced PC gaming, taking the biggest share of the Chinese gaming market. However, though PC gaming is witnessing […]

[Podcast] China paradigm episode 10 – How an app makes China’s healthcare more consumer-centric
22Nov

[Podcast] China paradigm episode 10 – How an app makes China’s healthcare more consumer-centric

In this episode of China paradigm, Matthieu David interviews Sebastien Gaudin, the CEO, and co-founder of The CareVoice. The CareVoice is a health insurance tech company which uses a SAAS (software as a service) business model to make hospitals and clinics more customer-centric. Learn how Gaudin aligns the interests across many communities like health, tech, […]

The increasing level of cleanliness: The household cleaning market in China | Daxue Consulting
21Nov

The increasing level of cleanliness: The household cleaning market in China | Daxue Consulting

The Chinese household cleaning products market is growing rapidly. According to STATISTA, revenue in the Chinese household cleaners segment amounts to USD 3,552 million in 2018 and the market is expected to grow annually by 4.1% (CAGR 2018-2021). The rising disposable income and improving quality of life result in Chinese consumers’ higher requirement of household […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Daxue Consulting is one of the most active source of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Hong Kong, 13 Queen’s Road, Floor 23, Hong-Kong Island, Hong-Kong, China
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