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As gardening gains popularity as a leisure activity, where do China’s gardening tools come from? | Daxue Consulting
20Mar

As gardening gains popularity as a leisure activity, where do China’s gardening tools come from? | Daxue Consulting

China’s gardening tools market. In China, the demand for landscaping and gardening activities has increased considerably in recent years. Aesthetics and environmentalism are the primary driving desire for this change in consumer preferences. As the economy is moving towards environmentally-friendly industries, the concept of gardening is also changing among Chinese consumers. Market researches show that […]

Towards a smart home future: China’s Smart Systems and Smart Devices | Daxue Consulting
15Mar

Towards a smart home future: China’s Smart Systems and Smart Devices | Daxue Consulting

With a global trend towards an “internet of things,” China’s technological innovation has led to rising demand in the smart home market from Chinese consumers.  A smart home is defined by Google Dictionary as: a home equipped with lighting, heating, and electronic devices that can be controlled remotely by smartphone or computer. Smart home systems, […]

Advertising trends in China: How do brands occupy metro space? | Daxue Consulting
11Mar

Advertising trends in China: How do brands occupy metro space? | Daxue Consulting

Metro systems worldwide are beset by advertisements, and China is an exception, with some of the largest metro systems in the world. Daxue Consulting deciphered the strategy to advertise in the Chinese metro, including positioning, targeting, advantages, innovations, everything you need to know! Tips for one of the most active advertising methods in China: Metro […]

Biotechnology and the Genetics Industry — pushing forward Chinese technology for good or evil? | Daxue Consuling
06Mar

Biotechnology and the Genetics Industry — pushing forward Chinese technology for good or evil? | Daxue Consuling

https://podcasts.apple.com/us/podcast/62-starting-brand-agency-in-china-attracting-f-b-sme/id1450916630?i=1000444644059 Biotechnology and the genetics industry in China. Last year, a Chinese researcher, Jiankui He, was reported to presumptuously conducted a genetic modification experiment on two children of HIV infected parents. This experiment (CRISPR Cas-9 targeting/editing of HIV-related genes) received a wide range of attention not only from scientists but also the general public. Even […]

Mini sensory research: Coca-Cola Fiber Plus taste test | Daxue Consulting
25Feb

Mini sensory research: Coca-Cola Fiber Plus taste test | Daxue Consulting

Coca-Cola Fiber Plus in the Chinese market. Coca-Cola Plus, which has added fiber, first debuted in Japan in 2017. According to Coca-Cola, it has exceeded launch projections. In February 2019, the sleek white bottle started to be spotted in convenience stores in Shanghai, China. Will Coca-Cola Fiber Plus be as successful in China as it […]

An exemplary cross-industry collaboration example in China: What do lipstick and China’s most popular mobile game have in common? | Daxue Consulting
22Feb

An exemplary cross-industry collaboration example in China: What do lipstick and China’s most popular mobile game have in common? | Daxue Consulting

M.A.C successfully collaborated with China’s biggest mobile game to boost brand awareness Cross-industry collaboration in China. Last month, the Canadian cosmetics brand M.A.C and the most popular Chinese mobile game Honor of Kings released five co-branded lipsticks, featuring the lip colors of 5 well-known game characters. This cross-industry collaboration has become a huge success and […]

What international brands must know about the domestically dominated healthy snacks market in China | Daxue Consulting
18Feb

What international brands must know about the domestically dominated healthy snacks market in China | Daxue Consulting

Healthy snacks market in China. How to eat healthy without sacrificing taste is more or less a worldwide concern. This is certainly the case with Chinese consumers.  Chinese consumers are on the search for healthy snacks to fill their stomachs. In China, traditional Chinese recipes provide a solution to this conundrum. Many healthy snacks are derived […]

Beverage market research: Mineral water industry in China | Daxue Consulting
15Feb

Beverage market research: Mineral water industry in China | Daxue Consulting

Chinese people used to get groundwater from the pump, but nowadays, most people drink boiled tap water. Sometimes consumers also buy mineral water, distilled water or purified water. With the growing demand for bottled water, so many water producers are active in the water industry with specific market strategies and distribution channels. Thus, water becomes […]

Anti-Pollution Mask Industry in China: An Enforced Trend | Daxue Consulting
13Feb

Anti-Pollution Mask Industry in China: An Enforced Trend | Daxue Consulting

Air pollution in China has become one of the most intensely discussed livelihood issues that the Chinese government focused on the 12th National People’s Congress (NPC) that was held in Beijing on March 5, 2016. Chinese Premier Li Keqiang declared a “war on pollution” at the Communist-controlled NPC parliament in 2014, but three years later, […]

The cheese market in Shanghai: Cheese evolution | Daxue Consulting
11Feb

The cheese market in Shanghai: Cheese evolution | Daxue Consulting

Cheese market in China. Historical reasons explain the rejection of cheese by Chinese consumers Traditionally, dairy products were associated with the nomadic tribes who lived on the fringes of China and who were regarded as barbarians. So back then, eating cheese was associated with an unsavory lifestyle. Also, the majority of Chinese people avoided the […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.

Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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