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From hidden gems to shining stars: The growing allure of Scandinavian niche fashion brands in China

scandinavian brands in china

In recent years, international fast fashion giants have encountered substantial challenges in remaining competitive in China’s dynamic fashion industry. These challenges stem from various factors, including the growing emphasis on sustainability and mounting competition from both domestic and international brands. On top of these factors, brands such as H&M, Zara, and Gap have faced scrutiny […]

“Are you willing to pay a premium for the sentiment of patriotism towards domestic products?”: Trending hashtag on Chinese social media

premium-on-domestic-products

On September 10th, during a live-streaming event, China’s top beauty influencer Li Jiaqi promoted a 79 RMB eyebrow pencil by domestic cosmetics brand Florasis (花西子). However, one netizen commented that the product had become more expensive recently. In response to this, Li advised them to reflect on themselves. He further questioned them if their salaries […]

“Why do Chinese tourists no longer want to travel abroad?”: Trending hashtag on Chinese social media

Chinese outbound tourism

As travel restrictions continue to ease as the world enters the post-pandemic era, China’s outbound tourism is gradually recovering. In the first half of 2023, outbound tourism destinations welcomed 40.37 million tourists from mainland China, mostly in neighboring countries and countries. The international passage transportation volume also has bounced back to 23% of the level of 2019, with June […]

China’s consumer spending: 5 hurdles and a glimpse of optimism

china consumer spending

China, the world’s second-largest economy, has lately been a focal point of global economic discussions, particularly in the context of consumer spending. As of August 2023, consumer spending in China has shown signs of recovery after a tepid July, with marked increases in sales across various sectors such as apparel, automotive, food, furniture and appliances, […]

Sourcing success made simple: how to find suppliers in China

how to find suppliers in china

When it comes to conducting business in China, a critical success factor for foreign enterprises is the ability to find reliable suppliers. China remains a global export leader, having achieved an impressive USD 418 billion in exports of intermediate goods in 2021 Q4. The US, Vietnam, and South Korea emerged as the top export destinations for […]

Lemon8: From lifestyle sensation to social media struggles

lemon8 cover image

In April 2020, the Chinese tech giant Bytedance, owner of TikTok, launched an app which was supposed to give Instagram a run for its money: Lemon8. The app was firstly launched in Japan, then reached the US market 2 years later, in February 2022. It can be described as a lifestyle platform similar to the […]

An illustration of the complexity of the Chinese economy

Beijing Stock Exchange

As China rapidly becomes a world leader, the Western press has always tried to put the country’s economy in a bad light. This often involves highlighting the negative aspects of the Chinese economy. However, this vision generates a distorted perception of China’s real development. Besides, these opinion does not match with the reality of facts, […]

SEA’s seafood market: Home of 22% of the world’s fisheries

SEA seafood market

Southeast Asia (SEA) is a remarkably diverse region, home to eleven distinct countries. This expansive region extends approximately 4,000 miles from its northwest corner to the southeastern tip. Thus, it covered a vast territory of around 5,000,000 square miles which comprised both land and sea. Notably, an extensive portion, approximately 65.28% or 3,264,000 square miles, […]

How country-of-origin effect shapes Chinese consumers’ preferences and perceptions in the luxury industry

daxue-consulting-Country-of-origin-effect-title-image-1

While many industries are expanding globally, the origin of brands still matters. Brands from developed countries often have an advantage as they have a positive country-of-origin effect, which positively impacts consumers’ perception and purchase decisions. The 2022 Nation Brands Index measures countries’ global image, including the perceived attractiveness of their products. Through interviews with 60,000 […]

Chuseok unwrapped: A contemporary look at Korea’s Thanksgiving

Chuseok in Korea

Chuseok (추석), often known as Korea’s Thanksgiving, is one of the largest celebrations in South Korea. Families gather, express gratitude, and exchange gifts during this significant national holiday. While the festival occurs on the 15th day of the 8th lunar month annually, it is legally recognized as a three-day holiday, including a day before and […]