Beyond mooncakes: How are China’s moon festival gifts changing
The Moon Festival, also known as the Mid-Autumn Festival, is one of China’s most cherished traditions. Celebrated on the 15th day of the eighth month in the lunar calendar, it revolves around the legend of Chang’e, the Moon Goddess, and her companion, the Jade Rabbit. Families reunite to admire the full moon, exchange gifts, and […]
2025 China emerging-tier market report
China’s growth story is no longer written in megacities. Beyond Beijing, Shanghai, and Shenzhen, a new wave of consumers in emerging-tier cities is quietly reshaping how China earns, spends, and lives. Daxue Consulting scraped and analyzed 30 million Chinese social media posts about emerging-tier markets to understand how the markets develop and how they reshape […]
Overtourism in China: Managing the domestic travel boom
China’s domestic tourism has bounced back dramatically; the numbers tell the story. During the 2024 National Day holiday, China’s national railway recorded 23.1 million trips on the first day alone, up nearly 8% from the previous year and setting a single-day record. In the recent eight-day National Day holiday (also known as Golden Week) in […]
Recap of 2025 Chuseok in Korea
Chuseok (추석), often referred to as Korea’s version of the Mid-Autumn Festival in China, is one of the largest celebrations in South Korea. The festival occurs on the 15th day of the 8th lunar month each year and is legally recognized as a three-day holiday, including the day before and after. In 2025, however, Chuseok […]
Health supplement market strategies in China: From pyramid schemes to billion-dollar livestreams
From livestream deals to ancient herbal remedies, China’s health supplement industry is rapidly transforming. As brands navigate this fast-moving landscape, health supplement market strategies in China increasingly center around visibility, relevance, and trust. Download our China F&B White Paper From shelves to streams: E-commerce dominates supplement sales Direct selling, once a dominant force in the […]
Emotional skincare in China: From buzzword to science
In China’s rapidly evolving beauty market, the conversation has shifted from “what ingredients are in your serum” to “how does your skincare make me feel?” For years, consumers, particularly millennials and Gen Z, were obsessed with ingredient efficacy: the precise percentage of niacinamide, the latest peptide innovation, the newest anti-aging molecule. Today, that obsession is […]
Mass-market in Canada, premium in Asia: The strategy of Tim Hortons in South Korea
Founded in 1964 in Hamilton, Ontario, Tim Hortons operates more than 5,700 stores in 17 countries as of 2025. In May 2023, it entered South Korea, marking its seventh venture in Asia after the Philippines, China, Thailand, Pakistan, India, and Singapore. Its first grand opening in Seoul made social media and news claims saying that […]
Ganbei! An in-depth guide to Chinese drinking culture and its cultural shift
Modern-day China has a rapidly growing wine and spirits market, with even some of the world’s most prestigious names like Château Lafite Rothschild taking root in China. But this market didn’t arise from China embracing Western drink products and consumerism, nor does it come from China’s rapid globalization and economic development over recent years. In […]
The “Hermès of gold”? How Laopu is forging China’s luxury identity
Laopu Gold has rewritten the rules in the Chinese luxury jewelry market. In 2024, Laopu’s single-store efficiency soared to 459 million RMB, with a growth rate of 200.8% in the first half of 2025, outperforming every domestic and international competitor. With an average of 77% of its customer base overlapping with Hermès, Tiffany, Cartier, and […]
Chinese consumers are focusing on their long-term gratification, are brands aligned with them?
Every consumer is familiar with having to choose between what’s tempting and what’s good for them. Many terms can be used to describe this conundrum, such as “inspirational vs aspirational” consumption or short-term vs long-term gratification. But the core of these two conflicting forces is the temptation of a dopamine hit vs. the satisfaction of […]
Chanel in China: Mastering exclusivity in the world’s largest luxury market
Chanel in China has built one of the most resilient luxury stories. For over two decades, the brand has balanced cultural localization with an uncompromising defense of exclusivity. In a market where rivals often chase scale and digital volume, Chanel doubles down on scarcity, intimacy, and heritage, an approach that both differentiates and challenges the […]
HOKA in China: Building a niche brand fandom
HOKA in China has grown rapidly since entering the market in 2017. HOKA was originally founded to solve the problem of trail runners struggling with downhill comfort. Since then, it has expanded far beyond its niche roots to become one of the world’s fastest-growing performance footwear brands. Download our report on China’s summer sports market […]