Beyond basics: China’s haircare market shifts toward skincare-inspired haircare
Haircare is becoming increasingly important in China, with consumers prioritizing holistic wellbeing and adopting haircare routines as sophisticated as their skincare routines. According to China Daily, 94% of urban Chinese consumers consider haircare as important as skincare. Download our report on Chinese beauty consumer pain points Over recent years, China’s haircare market, primarily segmented into shampoos, […]
Meal kits in China: catering to modern lifestyles with convenience and culinary variety
The surge of meal kits in China finds its roots in the upheaval brought about by the pandemic, which reshaped consumer habits and preferences. As restrictions made it inconvenient for people to dine out, a burgeoning trend of purchasing pre-cooked meal kits emerged, offering a convenient and safer alternative. Ready-to-eat meal kits swiftly gained popularity […]
Hong Kong’s insurance market explores new paths of growth
The insurance market is a critical pillar of the global economy, providing essential risk management and financial protection services to individuals and businesses alike. Hong Kong serves as a key hub at the heart of this sector, increasingly connecting China with the global insurance industry. Despite becoming a core sector of Hong Kong’s economic framework, […]
Cosmetics market in China: How consumer preferences are evolving and what trends are emerging
In 2023, the cosmetics market in China surpassed RMB 517 billion. This is a healthy growth of 6.4% compared to that in 2022. With continued interest in looking attractive and keeping their skin, the cosmetics market is projected to reach RMB 579 billion by 2025. China’s cosmetics market, which comprises of skincare, makeup, and other […]
How China’s footwear industry is coping with shifting consumer preferences
Due to the fast-evolving tastes of Chinese consumers, leather shoe brands are finding it challenging to stay relevant in the footwear industry in China. In the 2nd week of May 2024, Chinese netizens were having a heated discussion on Weibo regarding whether #leather shoes have been abandoned by today’s era# (皮鞋已经被这个时代抛弃了吗), garnering over 6 million […]
“ChaPanda dips over 10% on the first day after its IPO”: Trending hashtag on Chinese social media
ChaPanda (茶百道) made its debut on the Hong Kong Stock Exchange on April 23rd, earning the title of “the second stock of new tea beverages (新茶饮第二股)” after Naixue, and emerging as a major player in China’s freshly-made tea beverage market by 2023. However, ChaPanda’s stock faced a 10.06% drop on its first day, signaling the intense competition […]
“The middle-class women have given Lululemon steady happiness”: Trending hashtag on Chinese social media
Lululemon, once known as a niche brand targeting those who aspire to have an active lifestyle, has shown great market growth with its net revenues in the Chinese mainland market reaching USD 964 million throughout the fiscal year of 2023, marking a remarkable 67% increase from the previous year. The women’s apparel line plays a critical role […]
Consumer pain points in China’s beauty market
In the very competitive beauty market in China, many brands are fiercely and rapidly innovating to satisfy the needs of consumers. However, there are still remaining pain points that have not been addressed at all or have not been addressed effectively by brands. To identify some of these pain points, we conducted social media listening […]
“Why is coffee becoming cheaper and cheaper as it sells more”: Trending hashtag on Chinese social media
China’s coffee market is projected to reach a staggering RMB 1 trillion in 2025. This rapid growth, however, also comes with intensifying competition. In addition to well-known domestic coffee brands and international coffee chains, even tea-focused brands like Mixue Ice Cream & Tea (蜜雪冰城) have entered the coffee market with their own freshly ground coffee brand, Lucky […]
“Chinese tourists queuing up to buy Louis Vuitton bags in Japan at 4 am”: Trending hashtag on Chinese social media
According to Umetrip (航旅纵横), as of April 22nd, bookings from Chinese tourists for both inbound and outbound international flights have exceeded 790,000, an increase of over 1.5 times from the previous year. Specifically, among the most popular outbound travel destinations, Japan emerged as the top choice. In the first quarter of this year, Chinese tourists spent RMB […]
“County-level tourism booms during the Labor Day holiday”: Trending hashtag on Chinese social media
The Labor Day holiday is one of China’s most important public holidays, during which many people engage in travel spending in order to release their pent-up consumption and travel demands. Therefore, the Labor Day holiday serves as a strong indicator for the tourism economy in China. According to China’s Ministry of Culture and Tourism, during […]
South Korea’s furniture market: Is furniture the new fashion?
As people in South Korea spend more time at home doing activities beyond just eating and sleeping, there is growing attention to furniture products. South Korea’s furniture market is witnessing growth, with a market worth of USD 3.8 billion in 2023 and projected to experience a CAGR of 4.18% from 2024 to 2029. Read our […]