Foreign restaurants in Wuhan: how central China’s largest city became a test market for global F&B brands
Wuhan’s malls compete for new brands, rents are falling and diners favour lighter formats, which makes the city a lower-cost entry point for foreign restaurant concepts outside Shanghai and Beijing.
F1 fandom in China: How an elite sport won over young female audiences
The F1 fandom in China is currently undergoing a massive demographic transformation. In 2025, the fan base reached 221 million individuals, with nearly 50% of them being female. Moreover, the 2026 Chinese Grand Prix held in Shanghai from March 13th to 15th, 2026, attracted 230,000 live spectators and sold out all tickets. This influx further […]
Maternity clothes in China: fewer births and a market that moves up in value
Fewer pregnancies mean fewer buyers of maternity clothes, but the mothers who remain buy more functional products for longer, a shift Chinese “pregnancy to baby” brands have captured first.
Shopping malls in Shanghai: The forefront of China’s retail experimentation
The scale of the shopping mall in Shanghai is a direct reflection of the city’s economic gravity. With a GDP of RMB 5.67 trillion (USD 814 billion) in 2025, Shanghai is solidifying its status as the 5th largest city economy in the world. With 25.96 million square meters, the city is China’s largest retail market. […]
Hyrox in China: Why functional fitness is becoming a scalable commercial opportunity
China’s fitness landscape is changing fast, and HYROX is emerging at the forefront. Founded in Hamburg in 2017, the fitness racing brand made its mainland debut in Beijing in November 2024. Since then, HYROX in China has aggressively expanded beyond its initial niche appeal. Its momentum in the mainland reflects a broader market reality. As […]
The Chinese jewelry market in 2026: How Gen Z is trading tradition for emotional value
A young consumer in China buying a gold bracelet today is not necessarily preparing for marriage or investment. Instead, the purchase may be driven by something less tangible: a sense of identity, a desire for self-expression, or even the belief that a small charm can bring good fortune. The meaning attached to jewelry is becoming […]
China’s home weight training equipment market: Three strategic plays for compact, smart, niche segments
China’s home weight training equipment market is becoming a more visible segment within the broader fitness industry. Unlike treadmills and exercise bikes, home weight training equipment is used mainly for muscle building, body shaping, and guided strength routines. But not all segments are moving at the same speed. The fastest growth is currently concentrated in […]
China’s dairy market: Lactose intolerant, yet increasingly health-conscious
China is one of the world’s largest dairy markets after the US and remains the largest importer of dairy products globally. The market continues to expand in value terms, reaching USD 74.2 billion in 2025 and projected to grow to USD 93.6 billion by 2031, despite broader FMCG stagnation, where total market value grew by […]
How the renewed interest in Korean fashion in China influences consumers
China is experiencing a renewed wave of interest in Korean fashion. Since 2023, Korean fashion has been gaining strong momentum. While this is the third wave after the 2000s drama-led Hallyu spillover and K-drama fashion boom in 2011-2016, it rose in China at a different scale and with a different consumption agenda. In response, many […]
The new pour: How premiumization, craft beer, and instant delivery are transforming beer market in China
The beer market in China is undergoing a significant transformation. For years, the industry was all about cheap, mass-market lagers, but the last decade has flipped the script. There is now a huge swing toward craft beer and experimental flavor profiles. This isn’t just a minor trend. It is a full-scale market overhaul led by […]
Premiumization of the oral care market in China
For most consumers in China, brushing teeth has long been a routine done without much thought. It used to be quick, habitual, and largely functional. Yet this everyday behavior is beginning to change. What used to be a low-cost necessity is now gradually taking on new meaning. Chinese consumers pay more attention to how products […]
China’s fragrance market in 2026: Assimilating into everyday consumption
China’s fragrance market is no longer confined to the niche, luxury segment it once was, but is entering a more mature phase of development. While the perfume category continues to expand rapidly, its growth rate is expected to gradually slow from over 20% in recent years to 10.8% by 2029. At the same time, the […]