Affluent Chinese moving to the Middle East: Luxury living, investments, and education for Chinese elite
The Middle East, particularly the Gulf region, stands out for its opulent lifestyle, extravagant architecture, and high-end attractions. Notably, the United Arab Emirates (UAE), with cities like Dubai and Abu Dhabi, is a beacon of luxury, boasting upscale developments, lavish hotels, premium shopping malls, and extravagant entertainment options. The region’s allure extends to affluent Chinese […]
“Do you feel like you have downgraded your spending?”: Trending hashtag on Chinese social media
In recent years, there has been a notable increase in discussions about the concept of consumer spending, especially on consumption downgrade. Chinese consumers, impacted by the prolonged pandemic, are increasingly inclined to save more and spend less. Download our report on the She Economy in China Social media poll reveals mixed responses to consumption downgrade […]
HEYTEA’s path to buzz in China and beyond through digital marketing and co-branding
Established in Guangdong in 2012, HEYTEA (喜茶) is a new-style tea drink brand that blends traditional Chinese tea culture with modern aesthetics, acclaimed for inventive teas and chic outlets. As of May 2023, it boasts 241 stores across China, concentrating on first and second-tier cities in the East and South. Moreover, the brand’s international growth is noteworthy, […]
“Meaning out” through eco-friendly consumption in South Korea
Eco-friendly consumption in South Korea goes beyond addressing global warming or preserving the environment; it involves consumers expressing their values through their choices. This shift has led to a substantial increase in eco-friendly consumption, soaring from USD 1.15 billion in 2001 to 22.98 billion in 2020. Read our Korea’s MZ Generation report Koreans are increasingly […]
Navigating China’s Daigou landscape: resilience, challenges, and novel avenues in post-pandemic luxury markets
The Daigou (代购) industry, referring to individuals or agents who purchase and import goods from overseas for resale in the Chinese market, faced substantial challenges amid the pandemic. Tightened regulations and pandemic-related disruptions led to a significant reduction in the industry. Despite some recovery, the industry is unlikely to return to its previous size. This […]
China’s ultra-luxury market amid global uncertainties and digital transformations
In 2023, the global economy continues to grapple with the aftermath of COVID-19 and the war in Ukraine. Despite initial efforts at recovery, the labor market is shrinking, nations are trying to navigate the complexities of inflation, and economists are pessimistic about the future trajectories and anticipating the economic recession. Download our China luxury market […]
“Are you inclined to buy products because they are co-branded?”: Trending hashtag on Chinese social media
The co-branded liquor-infused latte (酱香拿铁) by Luckin Coffee, one of China’s largest domestic coffeehouse chains, and Kweichow Moutai (贵州茅台), China’s high-end liquor brand, was sold over 5.42 million cups and generated more than 100 million RMB in revenue on the same day it was launched, creating quite a lot of social buzz on Chinese social media during the past […]
Step forward: Three compelling shoes collaborations in China in 2023
Amidst the ever-evolving fashion landscape in China, 2023 unveiled compelling brand co-branding initiatives marked by style and innovation. These partnerships not only mirror the preferences of Chinese consumers but also showcase how brands integrate culture, cutting-edge designs, and experiences to cater to the evolving tastes within China’s sneakers market. This article will delve into the […]
Louis Vuitton in South Korea: Where luxury meets K-culture
Louis Vuitton is a renowned French luxury fashion and leather goods brand, established in 1854 by fashion designer and skilled craftsman Louis Vuitton. The company initially gained recognition for crafting high-quality flat-topped trunks, which were innovative and set new standards in luggage design. In 1991, Louis Vuitton entered the South Korean market with its inaugural […]
Under Armour’s strategic fusion of fitness and community in China
In 2011, Under Armour (UA) marked its official entry into the Chinese market by establishing its first store in Shanghai. Since then, the US sportswear brand has experienced significant growth, currently boasting 836 stores across China, with a presence in 34 provinces and regions. As of the second fiscal quarter of 2023, the Asia-Pacific region, […]
South Korea’s pet industry: from companion animals to family members
With approximately 25.4% of South Korean households raising pets in 2022, the pet industry reached USD 2.8 billion in 2021 and is expected to further grow. The government has also announced to invest in different pet related sectors. It aims to expand South Korea’s pet industry to USD 11.5 billion by 2027. In addition, a […]
“Why young people choose to cut ties with their relatives?”: Trending hashtag on Chinese social media
In recent years, the term “cutting off family ties (断亲)” became a buzzword on Chinese social media primarily due to various stressors, including the economic downturn and heightened social isolation for a prolonged pandemic. Due to a recent incident surrounding a severely depressed Chinese girl who a doctor advised to break off all contact with […]