SIAL China Shanghai 2026 recap: Signals from Asia’s largest F&B trade show

The recent SIAL China 2026 exhibition revealed a food and beverage industry increasingly focused on trust, provenance, and functional value. Across the exhibition halls, organic products graduated into a standalone category, geographical origin became a front-of-pack selling point, and brands showcased visible fruit, vegetable, and functional ingredients as proof of authenticity. Meanwhile, categories that dominated […]
Cheese in China: from a foreign curiosity to children’s snacks, pizza and a local champion

Cheese found its Chinese consumers through children’s snacks and restaurants rather than the cheese course, and the leader that emerged is a Chinese company controlled by Mengniu.
Discovering China’s new luxury hot spots: Emerging luxury hubs beyond Shanghai and Beijing

Chinese major international hubs like Shanghai, Beijing, and Hong Kong have traditionally acted as China’s luxury hot spots. As of 2023, this trend continues to dominate with Shanghai boasting a luxury consumption volume of RMB 53.5 billion, placing it in the lead. Beijing closely follows with RMB 52.3 billion. In 2025, according to Bain & […]
China Mall Innovation 2026 Report

New consumption habits calls for new consumer spaces. Market share of online purchases in China has declined from 27.6% in 2023 to 26.1% in 2025. Malls have always played an important role in China’s consumer markets, and with the quick rise of e-commerce in China, the natural assumption would be that malls are increasingly irrelevant. […]
China’s electronics buyers: how the trade-in subsidy pushed 91 million phones and digital devices

Chinese consumers once went online to find cheaper electronics; in 2025, a national subsidy paid part of the price and reshaped when and how they buy.
Pickleball in China: Built on familiarity, racing ahead

The global pickleball market is projected to rise from USD 2.2 billion in 2024 to USD 9.1 billion by 2034, a 15.3% CAGR. But China’s trajectory stands apart. While the sport has been widely associated with retirees in the US and club‑driven growth in Europe, China’s adoption pattern is younger, faster, and shaped by a […]
Dong-E E-Jiao: how China’s donkey-hide tonic brand survived a price bubble and returned to growth

Dong-E E-Jiao turned a traditional tonic into a luxury good, crashed when distributors became its main buyers, and recovered by cleaning its channels and widening its formats.
The challenges of China’s low-GI food market: From fast growth to sustainable adoption

China’s low-GI food market is expanding rapidly, but growth does not yet equal sustainable demand. The category is being driven by policy support, retailer expansion, and brand innovation. Yet, consumer adoption remains constrained by limited understanding, price resistance, and weak product experience. Thus, the challenge of China’s low-GI food market is whether brands can turn […]
Wellness as a daily ritual: China’s low-GI food market and the next wave of functional food

Within China’s low-GI food market, products are generally defined as foods with a glycemic index (GI) threshold of 55 or below. The carbohydrates of these products are digested and absorbed more slowly. It leads to a more gradual release of glucose into the bloodstream rather than sharp blood sugar spikes. The concept of low GI […]
174,000 openings, 137,000 closures in a year: The evolution and uncertain future of Chinese modern tea sector

The Chinese modern tea sector has matured significantly since 2020, completing a transition from a volume-driven expansion model to a quality-focused era. In terms of growth, we can see this reflected in the shift from an average growth rate of 24.9% CAGR between 2017 and 2022 to a growth rate of 6.4% in 2024. The […]
Sportswear brands in China: how Olympic sponsorship helped Chinese brands lead the market

Anta now earns more in China than any foreign sportswear brand, and Chinese groups have used Olympic partnerships and acquisitions to move up-market, while Nike’s Greater China sales decline.
2026 China’s winter sports market recap report

China’s winter sports industry has moved beyond its Olympic‑driven boom and is now entering a stage of consolidation. Market growth is increasingly shaped by indoor resorts, youth training programs, and digital platforms. At the same time, new friction points are surfacing, from coaching quality to overcrowded resorts, signaling the challenges of scaling a maturing market. […]