Cosmetics and personal care market in China

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How Winona became the #1 brand for sensitive skin in China
24Mar

How Winona became the #1 brand for sensitive skin in China

Winona, founded in 2008, is a Chinese skincare brand that specifically targets sensitive skin. Although faced with many strong incumbents in the industry, Winona was able to appeal to customers and rank number one in the sensitive skincare category in 2020. In June 2020, Winona’s parent company Yunnan Botanee Group, a biotechnology manufacturer, filed for […]

C-beauty gone global: Behind Perfect Diary’s western market entry strategy
12Mar

C-beauty gone global: Behind Perfect Diary’s western market entry strategy

If you are looking for a brand that best represents the craze of C-beauty consumption in 2020, Perfect Diary has no rivals. Founded in 2017, the Chinese makeup brand Perfect Diary gained widespread support on social media, with its unique brand positioning “high-end quality at a lower price point”. Its products mainly range from lipsticks, […]

The sudden success of Florasis abroad: searches for the Chinese beauty brand spike, but can distribution keep up?
28Jan

The sudden success of Florasis abroad: searches for the Chinese beauty brand spike, but can distribution keep up?

Founded in 2017, Florasis is a Chinese makeup brand brand affiliated to Hangzhou Yige Enterprise Management Co., Ltd. In Chinese language the brand name is pronounced Hua Xizi (花西子), which means “make up with flowers”. Florasis is among some of the rising domestic beauty brands in China, but in January 2021, the Chinese brand started […]

Required cosmetics animal testing in China is loosening: “Ordinary” products no longer required to do animal testing
21Jan

Required cosmetics animal testing in China is loosening: “Ordinary” products no longer required to do animal testing

At some point, all major cosmetics brands were faced with the difficult decision: enter the Chinese market or stick to their principles. This is due to China’s requirement of cosmetics to undergo animal testing. However, as of January 1st 2021, China has loosened its requirement for animal testing. In short, pre-market animal testing is no […]

The beauty device market in China mark the premiumization of the beauty industry
14Jan

The beauty device market in China mark the premiumization of the beauty industry

China is the largest beauty device market in Asia With the development of China’s economy, the demand in beauty products has been increasing and premiumizing. Ordinary beauty and skin care products no longer meet the needs of the Chinese consumers. Therefore, home beauty devices are getting more attention, as they are cheaper than salon and […]

China Paradigm 123: Representing niche beauty brands in China
06Jan

China Paradigm 123: Representing niche beauty brands in China

We interview Jean-Philippe Benoist, Founder and CEO at GED. GED helps establish cosmetics and niche beauty brands in China on eCommerce platforms and helps them drive sales in the Chinese market. Their services include both distribution and marketing. So what is GED’s winning formula for niche beauty brands integration on the Chinese market, which products […]

Florasis is conquering the Chinese beauty market with elegantly oriental products
04Dec

Florasis is conquering the Chinese beauty market with elegantly oriental products

The Florasis brand was founded on March 8, 2017 in Hangzhou, China. In Chinese language the brand name is pronounced Hua Xizi (花西子), which means “make up with flowers”. It refers to the use of floral ingredients in their cosmetics. Xizi is also the honorary name for one of the ancient Chinese beauties. This Chinese cosmetics brand hopes to […]

China Paradigm Transcript #107: Spa industry in China
30Nov

China Paradigm Transcript #107: Spa industry in China

Find here China Paradigm episode 107. In this interview, Johnny Chang tells us about the spa industry in China and his business Spa Solutions. Full transcript below: Today I am joined by Johnny Chang, founder and CEO of Spa Solutions since 2003. That’s over 17 years of providing solutions in the hotel and regular spa industry in China. […]

China Paradigm Transcript #104: Tackling an expansive market: From food delivery business to teeth straightening products in China
30Nov

China Paradigm Transcript #104: Tackling an expansive market: From food delivery business to teeth straightening products in China

Find here China Paradigm episode 104. In this interview, Lucas Englehardt tells us about his two contrasting businesses in China: the food delivery platform Waimaichaoren and the oral care business xixilab, which offers teeth straightening products in China. Full transcript below: Welcome to China Paradigm, a show powered by Daxue Consulting, where we interview season entrepreneurs […]

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