Olympic marketing 2021: Chando challenges China’s beauty standards featuring female Olympic athletes
On July 12th, when its 20th anniversary coincided with the Olympics Games, Chando, a Chinese beauty brand, released a short video promoting their new high-end Moisturizing Series cream and a surprise gift box made in collaboration with Tmall. (Read more about TMall Heybox). With the slogan “自然而燃 ” (Burn naturally), Chando plays on the idiom: […]
INSBAHA x Sanxingdui Museum campaign: Marketing “antique” products to Gen-Z
On July 12th the Chinese make up brand INSBAHA (原色波塔) released their new collaboration with the Sanxingdui Museum (三星堆博物馆) on all their Chinese social media accounts. INSBAHA is a make-up brand founded by a Chinese cosmetics company, Proya Cosmetics (珀莱雅), which targets ‘health nuts and trend lovers.’ The Sanxingdui Museum is located near Chengdu and […]
How foreign cosmetics and skincare brands in China can succeed: China Paradigm transcript #123 with Jean-Philippe Benoist
GED localizes and establishes foreign cosmetics and skincare brands in China. Currently, GED is partnering with about 20 cosmetics brands. Having initially started with offline channels and distribution with SEPHORA, they are now focusing on digital online sales and marketing channels such as RED, WeChat, Weibo, Bilibili, TikTok, Tmall, JD, VIPshop, and others. Their target […]
Required cosmetics animal testing in China is loosening: “Ordinary” products no longer required to do animal testing
At some point, all major cosmetics brands were faced with the difficult decision: enter the Chinese market or stick to their principles. This is due to China’s requirement of cosmetics to undergo animal testing. However, on May 1st 2021, China has loosened its requirement for animal testing. In short, pre-market animal testing is no longer […]
How Winona became the #1 brand for sensitive skin in China
Winona, founded in 2008, is a Chinese skincare brand that specifically targets sensitive skin. Although faced with many strong incumbents in the industry, Winona was able to appeal to customers and rank number one in the sensitive skincare category in 2020. In June 2020, Winona’s parent company Yunnan Botanee Group, a biotechnology manufacturer, filed for […]
C-beauty gone global: Behind Perfect Diary’s western market entry strategy
If you are looking for a brand that best represents the craze of C-beauty consumption in 2020, Perfect Diary has no rivals. Founded in 2017, the Chinese makeup brand Perfect Diary gained widespread support on social media, with its unique brand positioning “high-end quality at a lower price point”. Its products mainly range from lipsticks, […]
Ingredient-based skin care market in China reaching Chinese “Skintellectuals”
A new term on the Chinese internet is 成分党， pronounced “cheng fen dang”, which points to the tribe of skincare consumers in China known as “Skintellectuals”. This consumer tribe are ingredients-oriented and thoroughly research skincare products before purchasing. The ingredient-based skincare market in China precisely targets this knowledgeable consumer group. Like makeup, skincare, selfies, topics […]
The sudden success of Florasis abroad: searches for the Chinese beauty brand spike, but can distribution keep up?
Founded in 2017, Florasis is a Chinese makeup brand affiliated to Hangzhou Yige Enterprise Management Co., Ltd. In Chinese language the brand name is pronounced Hua Xizi (花西子), which means “make up with flowers”. Florasis is among some of the rising domestic beauty brands in China, but in January 2021, the Chinese brand started hinting […]
China Paradigm 123: Representing niche beauty brands in China
We interview Jean-Philippe Benoist, Founder and CEO at GED. GED helps establish cosmetics and niche beauty brands in China on eCommerce platforms and helps them drive sales in the Chinese market. Their services include both distribution and marketing. So what is GED’s winning formula for niche beauty brands integration on the Chinese market, which products […]
Florasis is conquering the Chinese beauty market with elegantly oriental products
The Florasis brand was founded on March 8, 2017 in Hangzhou, China. In Chinese language the brand name is pronounced Hua Xizi (花西子), which means “make up with flowers”. It refers to the use of floral ingredients in their cosmetics. Xizi is also the honorary name for one of the ancient Chinese beauties. This Chinese cosmetics brand hopes to […]
China Paradigm Transcript #107: Spa industry in China
Find here China Paradigm episode 107. In this interview, Johnny Chang tells us about the spa industry in China and his business Spa Solutions. Full transcript below: Today I am joined by Johnny Chang, founder and CEO of Spa Solutions since 2003. That’s over 17 years of providing solutions in the hotel and regular spa industry in China. […]
China Paradigm Transcript #104: Tackling an expansive market: From food delivery business to teeth straightening products in China
Find here China Paradigm episode 104. In this interview, Lucas Englehardt tells us about his two contrasting businesses in China: the food delivery platform Waimaichaoren and the oral care business xixilab, which offers teeth straightening products in China. Full transcript below: Welcome to China Paradigm, a show powered by Daxue Consulting, where we interview season entrepreneurs […]